Melanie Lazarus Email and Phone Number
Melanie Lazarus work email
- Valid
- Valid
Melanie Lazarus personal email
- Valid
My mission is to empower businesses with compelling brand narratives and strategic marketing plans that set them apart in the marketplace. From B2C and B2B Financial Services, Telco and Utilities, I’ve spent my career working with some of the world's highest-equity brands to grow, evolve and keep winning. I have a stellar track record of:- Aligning brand identity & value proposition with business goals, to achieve maximum impact- Championing creativity & powerful storytelling as the ultimate unfair advantage - Driving customer insights, competitive analysis, and market trends to shape strategic decisions- Leading top-of-funnel marketing campaigns across digital and traditional channels- Influencing c-suite stakeholders and galvanising cross-functional teams to deliver results- Driving commercial effectiveness through efficient marketing operations and agency relationshipsI am currently open to both interim contracts and permanent opportunities across a range of sectors.
Open Banking
View- Website:
- openbanking.org.uk
- Employees:
- 123
-
Ecosystem Engagement DirectorOpen BankingLondon, England, Gb
-
MemberThe Cmo Circle Nov 2024 - Present -
Freelance Brand & Marketing DirectorInterim Contracts & Perm Opportunities Sep 2024 - PresentI specialize in developing and executing innovative brand strategies that resonate with target audiences and drive business growth. I partner with B2C and B2B companies to elevate their brand positioning, enhance customer engagement, and expand market presence. I'm open to both interim contracts and perm opportunities, and would love to have a conversation about how I can help to drive your brand & marketing success.
-
Director Of Brand & Marketing StrategyBarclaycard Payments Nov 2021 - Apr 2024Canary Wharf, London, GbStrategic brand & marketing leader, visionary, problem solver and evangelist, working across the Barclays B2B portfolio of brands. Bringing together customer, competitor & commercial insight to set the strategic direction. Architecting organisational purpose, customer value propositions, TOV and messaging in the SME & Corporate markets. Bringing our brand story to life through advertising & sponsorship, and how we communicate with, sell to, design for, and service our customers at every touchpoint. -
Head Of MarketingBarclays Nov 2020 - Nov 2021London, GbStrategic marketing lead for a cross-group innovation initiative, creating mutual value for both consumers & businesses across the Barclays ecosystem. Launched 5 new product propositions in 1 year, under the ‘next generation commerce’ banner. -
Head Of B2B Marketing & PartnershipsBarclaycard Sep 2017 - Oct 2020London, GbMarketing lead for both SME and Corporate segments in the Commercial Payments P&L. Lead a team of 11 FTE and managed a £4m annual budget for customer acquisition, retention, partnerships, creative & media agencies, plus card scheme relationships. -
Brand & Marketing ConsultantFreelance Jan 2017 - Jun 2017
-
Marketing Strategy DirectorSamsung Electronics Sep 2015 - Nov 2016Suwon-Si, Gyeonggi-Do, KrPlanning lead on the agency side for Samsung's mobile ecosystem, managing a team of 6 planners. Launched Samsung's flagship Galaxy S7 and S7 Edge in an integrated UK campaign including ATL, retail, digital, and social. Grew share of market to 31%, contributing to Android OS growth of 4%pt YOY. Developed in-life customer comms around the product ecosystem e.g. Virtual Reality, 360 camera, Wearables. Designed Black Friday/Xmas eCommerce strategy, achieving eShop's highest ever Q4 revenues. Provided thought leadership and best practice around Millennial audiences, Influencer marketing, Mobile marketing and Internet of Things (IoT). -
Marketing DirectorLm2 Entertainment Aug 2013 - Aug 2015Marketing Director for an SME entertainment business. Launched and grew an award-winning live music brand for the high end bridal market. Designed and built all stages of the B2C and B2B lead generation and sales conversion funnel - using on and offline direct marketing channels - and won a national wedding industry award as Best Wedding Entertainment Supplier. Started up an affiliate marketing sister business, offering digital solutions to niches in the highly competitive female dating and relationships market. -
Senior Strategy Manager, Brand & Product MarketingSky Jan 2006 - Aug 2012Middlesex, England, GbStrategic advisor to the marketing & commercial functions. Responsible for all brand & marketing campaign tracking, and customer insight relevant to brand, product marketing, acquisition & customer marketing. Spearheaded an attitudinal segmentation to extend Sky's reach beyond its traditional family segments, leading to a cross-business transformation project targeting the 55+s. Provided recommendations on key commercial initiatives E.g. Launch of Sky Broadband & Talk, HD TV, Digital Switchover, Freeview and Setanta Sports. -
Product Marketing ManagerTelefónica Uk Jan 2003 - Aug 2005Reading, England, GbProduct marketing across the suite of O2's value-added services. Worked closely with product and marketing teams to deliver customer propositions and marketing campaigns that grew customer ARPU and retention. Included a DMA award-winning national campaign driving picture messaging usage. Forged strategic partnerships that offered market differentiation, including device manufacturers (Nokia, RIM), and media owners (Emap, Express Newspapers). Managed annual delivery plan and budget, and lead matrix teams across the organisation to achieve business KPIs. -
Client Account DirectorUnderground Apr 1999 - Jan 2003London, GbClient relationship lead for brands such as Haagen-Dazs, Guinness, SPAM, Danepak, Transport for London, and AltaVista UK. Lead agency teams in through-the-line marketing campaigns, brand positioning and NPD work, undertaking consumer research and market analysis to develop campaign briefs.
Melanie Lazarus Skills
Melanie Lazarus Education Details
-
North London Collegiate School3 X A-Levels At A Grade -
University Of LeedsFrench And Spanish
Frequently Asked Questions about Melanie Lazarus
What company does Melanie Lazarus work for?
Melanie Lazarus works for Open Banking
What is Melanie Lazarus's role at the current company?
Melanie Lazarus's current role is Ecosystem Engagement Director.
What is Melanie Lazarus's email address?
Melanie Lazarus's email address is me****@****ail.com
What schools did Melanie Lazarus attend?
Melanie Lazarus attended North London Collegiate School, University Of Leeds.
What skills is Melanie Lazarus known for?
Melanie Lazarus has skills like Marketing, Strategy, Marketing Strategy, Marketing Communications, Digital Marketing, Email Marketing, Business Development, Mobile Devices, Entertainment, Social Media, Affiliate Marketing, Consumer Insight.
Who are Melanie Lazarus's colleagues?
Melanie Lazarus's colleagues are Mr Surjeet, Matthew Wallace, Chandrakant Parkhe, Alankrita Achari, Vaishali Chadha, Deloris B., Neelam Mungwani.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial