Melanie Garner Email & Phone Number

United States

Offering full service design for renovations and new builds.

Milton, Georgia, United States

Residential Interior Design Firm

Greater Atlanta Area

Creative wordsmith firm offering targeted marketing, content, PR & social media to companies and individuals who are short on time and high on ambition.

Atlanta

• Developed and maintained strategic marketing alliances between HomeBanc Mortgage, residential realtors, and home builders.• Worked directly with alliance counterparts to ensure the proper facilitation of requested services including communication programs, event marketing, etc. • Managed and communicated the status of projects to external alliance partners as well as our own strategic and field marketing teams.• Managed all programs including new partner launches, drip campaigns, training sessions, lunch and learns, communications, and events.• Managed and tracked internal budget allocated to alliance partners.• Managed, tracked, and reported the value of services provided on a monthly basis to alliance partners.• Worked closely with acquisition team to ensure post-acquisition service levels and scope of work.

Norcross

• Created and implemented corporate marketing functions including marketing strategy and corporate direction, design of marketing campaigns (direct mail, telemarketing, brochures, and national traveling road shows) and internal/external communications.• Responsible for agency and vendor management such as graphic design firm, mail house, telemarketers, promo items and giveaways.• Developed customer and strategic vendor partnerships and client-based marketing consulting projects.• Conducted and reviewed market and competitive research, maintained customer database and corporate website.• Planned and coordinated events such as tradeshows, customer appreciation functions, seminars, and technology breakfasts.• Managed corporate print and online advertising, as well as public relations functions including press releases and community events.

Alpharetta

• Assisted Wachovia BankCard marketing team in conducting market research and identifying potential leads for targeted direct marketing campaigns.• Interfaced between econometric and statistical modelers in Chicago office and Wachovia BankCard marketing team.• Worked with programmers to create econometric and statistical models based on data factors used to drive marketing campaigns.• Provided project management and marketing consulting to Wachovia BankCard marketing team.

Norcross

• Created and implemented Southeast region strategic marketing plans and budgets.• Managed $750K MDF (Market Development Funds) allocation, utilization, tracking, and reporting.• Managed projects and planned events for the Southeast region including tradeshows, customer events, and seminars.• Created and designed direct mail pieces, brochures, electronic communications, corporate literature and sales tools.• Regional Ecommerce Coordinator.

• Supervised accounts payable department.• Processed weekly check runs, reviewed, coded, and processed invoices and expense reports.• Maintained vendor files and interfaced with vendors providing payment information and current activity status.• Recorded and reported month-end accruals.• Prepared A/P job manual, trained new employees, and implemented J.D. Edward's accounting software.

Bba, Economics And Management

Bachelor Of Business Administration (B.B.A.), Economics

Bachelor'S Degree, Economics And Business