Melanie Lipsie Email and Phone Number

lilarchies.com

Consultancy is specializing in branding and marketing for small and start-up businesses. Assignments incorporate: 1) developing and producing brand visuals and marketing collateral; 2) managing editorial photoshoot and event logistics; 3) creating and editing website content and press materials, and 4) developing and implementing social media campaigns. Client results include an increase in sales, media placements and social media followers. Past and current clients include:• Newport Beach Lifestyle Magazine (Freelance Writer)• CBS Lifestylist • Bella Bundles • M Street Artwork• Ellie Activewear • 15th St. Surf + Supply

Managed on-site events for San Diego legacy entertainment agency. Researched and attained new talent for company roster. Managed U.S travel and event logistics for up to 30+ talent, crew and office personnel. Assured event planning ran efficiently and on budget, resulting in maintaining an exemplary company reputation and accolades from clients Onsite coordinator and company liaison for top-budget philanthropic, corporate and wedding events with results including repeat business and consistent, new business development via word of mouth recommendations

Increased brand publicity and revenue by developing and managing relationships with national and regional magazine editors. Strategized with VP of Marketing to develop close relations with retailers and charities to boost results with a minimal marketing budget. Media placements for new product category: O, The Oprah Magazine, Travel & Leisure, Women’s wear Daily, Lucky and The Today Show Elle magazine/Stolichnaya Vodka Pop-Up Hotel Miami Beach campaign; sole fashion brand featured in professional scale fashion show attended by 800 guests and retailers, resulting in increased brand awareness and new account openings in territoryCo-partnership event with South Coast Plaza’s Environment Furniture, featuring Three Dots fashion show that led to greater brand and customer awareness in Orange County Partnered Three Dots with Fred Segal Couture account, promoting latest Three Dots merchandise that increased Fred Segal same-day sales by 15% and introduced new shoppers to brand

Launched new clothing lifestyle brand for men and women. Defined company retail and marketing strategy. Created eye-catching media and sales kits that contributed a 30% increase in new account openings in addition to national magazine editorial placements Initiated design and launch of company’s first e-commerce website Recruited sales team that penetrated key territories, resulting in 42% increase in profits from previous season

Successfully managed demanding, deadline-driven position as a resourceful team player within Quiksilver’s small public relations department. Managed product placement and PR exposure for multiple brands under Quiksilver, Inc. umbrella. Product placement for ten brands, including print, television and feature films that resulted in thousands of media impressions nationally and globallyManaged publicity for retail division, including new store openings and various retail events, resulting in national store, product and athlete media coverageHosted media representatives and provided critical assistance during high-profile global, domestic and regional events (Roxy Pro Fiji, The Today Show featuring athlete Kelly Slater, Tony Hawk featured event with Maxim magazine in NYC, among others)Collaborated with marketing and design teams to promote media debut of new men’s shoe line that brought in significant business revenue and new account openingsCoordinated meetings with fashion editors to promote new products at trade shows (MAGIC, SIA, ASR, Miami Swim), systemically increasing editorial product exposure season after season