Melanie Macfarlane Email and Phone Number

Led product launch and partnerships for a digital accessibility solution that combines the power of AI with human oversight to find and fix accessibility issues in online learning at scale.

Led content partnerships for CGN's innovative personalized roadmap product, providing curated college and career advice from leading experts to help students and families navigate adolescence and post-secondary pathways. Created the middle school pilot with a focus on first-generation, low-income students and families with limited access to school counselors.

Led partnership with social impact non-profit Everybody Eats Philly food bank, solicited and oversaw sponsorships with Philadelphia business and major sports teams, including Philadelphia Eagles, the Flyers, and the Phillies to support the largest Juneteenth event on the East Coast.

• Led university partnerships with Oxford, Cambridge, and MIT business schools, devised content strategy for the online executive education portfolio, managed partner relationships, contracts, escalations, and strategic communications, and leveraged data to define and grow partner portfolios. • Collaborated with the executive team to coordinate all aspects of the business, including course performance, data, marketing, revenue, content strategy, and issue escalation. • Served as the point of contact for partnerships, identified opportunities to expand client growth, and presented market research and recommendations to navigate competitive landscapes. • Oversaw contracts to ensure internal and external compliance with terms, identified business solutions for client issues, and identified opportunities to emphasize the value of services to clients.• Managed a team of six partner managers, academic strategists, and course operations specialists providing services to client stakeholders, conducted performance evaluations, and provided coaching.

• Led university partnerships for Pearson’s online degree pathway and oversaw the edX channel partnership to scale the online learning portfolio and drive long-term revenue growth. • Advised global partners in India, South Africa, and South America on sales strategies based individual market landscapes to generate a 20% increase in pull-through revenue. • Renewed a contract valued at $2M and increased enrollments by up to 25%. • Served as the liaison between Pearson, edX, and university partners to deliver revenue-generating courses, evaluate positioning of partners, and ensure platform and relationship success. • Coordinated with partner teams to identify top products for the Pearson market and collaborated with student success and data teams to report enrollment, engagement, geographic reach, and revenue metrics.

• Managed high-level university partnerships, including founding partner MIT, collaborated with internal and university leadership to define strategies to grow from 12+ partners and courses with 1M learners to 3K courses, 180 global partners, and 40M learners. Led partner contract renewals (100%).• Planned content strategy, speakers, and ancillary events for the edX Global Forum, an annual conference for 180 global education and corporate partners focused on learning and building impactful connections. • Drove the Rapid Experimentation initiative to recruit partners for participation in select platform experiments to drive engagement and revenue growth, which included interfacing with product and engineering teams to assess risks and identify appropriate partners. • Led the MicroMasters partnership and product launch, defined product features with partner and marketing team, coordinated with MIT and engineering teams to prioritize features, served as the point of contact for university partners, and drove initial product adoption, resulting in 300% increase in revenue. • Coordinated with internal teams to develop collaborative strategies for partner and business success, including product, communications, and partner/user requirements.

• Led development of the Bedford ePortfolio product, a platform for showcasing and assessing work, managed video production of university faculty (authors) across all digital products, and oversaw the production of the Bedford Online Bibliography for college instructors.

• Managed proposal development for $25 million, multi-state online professional development grant renewal.

• Managed content development for MySocLab LMS and ebooks for college sociology texts ($52M), streamlined and integrated content to scale products and increase sales, and oversaw partnerships and contracts with third-party content and production teams.• Produced thethinkspot.com, an open site for multiple textbook subject areas.

• Designed and produced award-winning online courses and digital resources for educational and general PBS audiences.• Applied instructional design best practices to engage learners, build on previous knowledge, and identify measurable learning outcomes.• Coordinated with engineers to to create interactive assets that enhanced course content.• Managed team of content experts, reviewers, and copyeditors and developed schedules for on-time delivery of online courses and products. • Project highlights include: Misunderstood Minds (MITX Winner), Teaching Reading, PBS LearningMedia Civil Rights Collection, Pathways to Technology.• Researched and wrote proposals for funding of adolescent literacy teaching resources and Advanced Technology Education programs in community colleges.

• Taught expository high school writing, focusing on the essay, managed student evaluations, parent conferences, and transcripts.• Coordinated admissions and financial aid applications and grants, conducted interviews, and wrote school brochure and radio ads.

• Pitched, researched, and wrote feature articles focusing on women in politics, the New Hampshire gubernatorial race, and the best cheap lunch in town.