President's Club 2023 and 2024

Sellpoints SaaS platform supports the ecommerce ecosystem with proprietary data, marketing, customer engagement, and logistics delivered via an end-to-end technology.-Manage strategic relationships and partnerships for 30+ Retailers including Walmart.com/Samsclub.com, Lowes.com, Dell.com, OfficeDepot.com, and Newegg.com. -Launched new, innovative digital retailer programs through SellPoints Saas technology to drive significant incremental revenue to their bottom line through Brands.-Drive and present QBRs for top tier Retailers to ensure they fully utilizing SellPoints applicable service offerings, as well to promote new product offerings.-Sold, implemented and created campaign performance on marketing programs which help to identify target audience and shopper’s behavior through digital ad campaigns to influence purchasing decisions on retail websites. These programs drove an average of 15:1 ROAS across major brands such as Intel, HP, Logitech, MicroSoft, 3M, Brother, Office Depot Private Brand, APC, Bush Furniture, Canon, etc.-Drove revenue by personally selling $750k+ annually to Retailers and Brands. Drove hundreds of Brand leads to Sales team to drive additional $1M+ annually based on Retailer and Brand relationships.-Articulated detailed analytics via Tableau to show actual performance based on SellPoints content and media offerings.-Successfully bringing valuable partnerships based on current relationships with complementary 3rd party service providers, ie. Tealium, Signal, Triad Media, Salsify, Petra Distributor, Content Analytics, etc.

Bazaarvoice Media (formerly Longboard Media). Bazaarvoice Media is the #1 full service shopper media management for retailers. Bazaarvoice Media is an extension of Bazaarvoice that focuses solely on media for shopper marketing initiatives, with the goal of helping retailers and brands deepen their relationships with shoppers. -Drove personal retailer relationships to be onboarded within the Longboard Media Retailer network to entice them to enable ad targeted advertising on their websites.-Implemented js script to their site to enable these monetization programs to drive incremental revenue to their bottom line from Brand and Agency advertising dollars.-Built out custom Agency marketing programs to support RFP’s for retailers, including HP, FreeShipping.com, Visa and many other others. Includes home page, category pages, add-to-cart, order confirmation placements and custom pages to support RFPs.-Created POP on media campaigns to agency teams to drive recurring media campaigns spends.

WebCollage is the leading cloud-based platform for the publishing of rich product content and syndication across retailer sites globally. Built in an environment rich in strategic thinking and innovation, the WebCollage platform serves more than 1,000 of the world’s most demanding brands, providing the tools they need to deliver consistent content that powers online sales conversions and improves the customer experience.-Manage strategic relationships for Retailers, including Walmart.com, Dell.com, Amazon.com, BestBuy.com, OfficeMax.com, Samsclub.com, BassPro.com and many other Consumer Electronics, Department Stores, Office Superstores and Sporting Goods retailers. -Presented and built extensive online retail/reseller channel infrastructure for WebCollage service offerings.-Providing a service to Online Retailers to enable incremental brand content/demos to product pages and shop by brand areas of their sites. Built programs to help drive traffic to this incremental content.-Successfully communicated WebCollage service offering to senior level contacts. As well as any new service offerings we enabled for Online Retailers to take advantage of through our technology platform.-Give the opportunities to white-label our service offering to non-WebCollage customers for Online Retailers. This program would give the online retailer the ability to have a uniform tool to increase content/demos on their website; as well as build this program into their current online marketing programs.-WebCollage YMAD “You’ve Made a Difference” Award; Q1 2010.

Managed entire Online Marketing initiatives, strategy and budget including all internal and external marketing. Initiatives included Email, Search Engine Marketing, Display Advertising, Affiliate Marketing and much more.

Develop and drive company-wide E-commerce marketing strategies and initiatives.Manage internet initiatives dealing with web activities such as online sales, product line, customer activation of service, customer care, billing, investor relations, vendor partnerships and e-commerce partnerships.Team up with Information IT team and outside vendors to develop new and improved system architecture and functionality.Design and manage all the WebLink Wireless Online Stores including T900 Store, Consumer and Business. Increase sales by 2000% since I took the position in early 1999 by implementing a new design and backend process.Develop and manage monthly broadcast email’s to existing and inactive customer base to upgrade customers or use as a retention mechanism.Track and report on-line sales activity, URL references, and page hits.Develop business rules and plans for online process for Training purposes.

Managed direct mail, print media, radio, and test advertising.Created programs to generate new real estate sales.Reviewed and researched new and alternative marketing opportunities.Responsible for tests and rollouts of direct mail marketing pieces.Review resort activity and coordinate advertising medians.Train resort managers on new projects and programs to meet annual goals.