At EGERIA INSIGHTS, we are a women-led market research firm dedicated to delivering insights through expert qualitative research. Our mission is to bridge the gap between businesses and their customers by developing innovative, customer-centric strategies that drive meaningful engagement and growth. With a commitment to excellence and a passion for understanding the nuanced needs of diverse markets, we support our clients in making informed decisions in an ever-evolving marketplace.

Strategic marketing research and strategy firm specializing in the pharmaceutical, biotech and medical device industries. Projects have included:o Developed marketing strategy and messaging – including for managed care industryo Designed and assisted with the launch of a major diabetes producto Tested market opportunities and messages through qualitative and quantitative market research o Conducted due diligence for potential licensing and merger dealso Developed professional and patient collateral materials o Implemented specialized programs, such as sampling, website and social media strategyo Conducted extensive market research with payers and health care organizations, including Accountable Care OrganizationsClients have included: Novartis, Bristol Myers Squibb, Sanofi, CLS Behring, Teva, Amgen, Amylin, Genentech, Perlan Therapeutics, SkinMedica, AffymaxTherapeutic areas have included: Oncology (ovarian, liver, prostate, pancreatic and breast cancers, surgical oncology, NSCLC, leukemia), Cardiovascular (atherosclerosis, anti-coagulation, hypertension), CNS (ADHD, alcohol addiction, alzheimer’s, anxiety, bi-polar disorder, depression, muscle relaxants, neuroprotectives, pain, schizophrenia), Dermatology (wound healing, diabetic foot ulcers, acne), Endocrinology (diabetes, obesity, thyroid disorder), Immunology (arthritis, auto-immune diseases, multiple sclerosis), Infectious Diseases (anti-infectives, HIV/AIDS, lyme, malaria, travel medicine), Orphan Diseases, Osteoporosis, Respiratory (asthma, COPD), Urology (urinary incontinence), Medical Devices (surgical gloves, medication dispensing)

Founder and Owner• Created and developed an award-winning consumer brand - featured in national press, including television• Grew the distribution to 20+ states, with placement in major grocery chains• Brought on investors and brokered a deal to sell the brands to larger wine company

Directed all marketing activities of the Company, including Strategic planning, budgeting, collateral materials, public relations, and trade shows.• Established marketing department and built infrastructure, while reporting to the COO.• Successfully repositioned Company as business model evolved.• Created targeted messages for appropriate audiences, focused PR/advertising strategy, and coached senior management with messaging.• Substantially increased the visibility of the Company in the market.

Accountable for new product identification and evaluation, product development strategies, and management of acquired products from acquisition through transition to a designated product management team.• Designed pre-launch and launch marketing plans for products in development.• Developed in-depth understanding of numerous disease states and therapeutic classes • Evaluated product candidates and made recommendations to senior management. • Performed extensive qualitative and quantitative market research on product candidates.

Managed business development, investor relations, technology transfer and in-licensing, intellectual property management, contracts, corporate communications, competitive analysis, and the marketing of the Company and its products.• Increased awareness and perceived value of company and product pipeline.• Assisted with a $6.25 million private financing placement.• Successfully in-licensed new technology from the University of California, San Diego.• Recruited and developed relationships with strategic partners for products and pipeline.

Assisted with product management of Crixivan, a breakthrough antiviral product for the treatment of HIV disease and AIDS, in CANDEAN countries (Central America, Venezuela, Colombia, Ecuador, Peru, Chile).• Designed country specific strategies for marketing of new product.• Facilitated product launch in 11 countries of Latin America.• Planned and implemented a 14-country regional product symposium.• Created and implemented regional joint marketing program with Chiron Diagnostics, to provide access to viral load testing in Latin America.Assisted the product management team with the global launch of Crixivan. Due to the pressing need for therapeutics in this area, the Crixivan launch became the most accelerated and complex product development effort in company history.• Created worldwide allocation plan for drug supply. • Coordinated and assembled subsidiaries’ sales forecasts.• Prepared pediatric analysis and sales forecast.• Served as liaison for country management teams on support needs.