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Melanie Masterson launched her music career in 1989 as an agent in NYC, where she played a key role in bringing hip hop to mainstream audiences by developing touring circuits. She transitioned into artist management, working with songwriters, producers, and jazz musicians, and later moved to Miami in 1998, where she contributed to the international growth of the Spam Allstars through extensive touring, independent album releases, and music licensing. Her career includes developing Miami-based talent like Electric Kif, as well as executive roles and consulting for music companies reconfiguring during the digital evolution. Melanie’s approach emphasizes long-term artist development, strategic planning, and building sustainable careers through innovation and dedication.
Eleven:11 Entertainment, Inc.
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OwnerEleven:11 Entertainment, Inc. 2002 - PresentArtist management company. - Successfully develop and execute general business strategies for Latin, Funk, and Electronic artists Spam Allstars and Post Nuclear Age Electric Kif.- Maintain an ongoing business partnership with content production company Pop Garage.- Accomplished various consulting projects with external clients.- Past artist development clients include Aaron Lebos, ArtOfficial, Jacob Jeffries Band, and Jesse Jackson.
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Vp Of Digital DistributionEmi Music 2001 - 2004- Played a pivotal role within a global team led by Jay Samit, focusing on business development opportunities in the Latin American region during EMI Records' transition into the digital age.- Provided valuable support to Marketing and Sales teams by identifying and capitalizing on new media opportunities and enhancing the company's positioning in the market. -
Director Of Business DevelopmentEl Sitio 1999 - 2001- Integral member of a small, agile business development team during the Internet boom in Latin America.- Contributed to positioning the company as a top-tier portal in Latin America and the US Hispanic market.- Focused on extensive research and the establishment of strategic partnerships to enhance content and functionality on the website.
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Director Of Business DevelopmentMtv Latin America 1998 - 1999- Spearheaded the successful launch of MTV Latin America's online presence and seamlessly integrated channels.- Effectively managed partnerships for consumer products.- Orchestrated the establishment of the Radio MTV program in the Latin American region.
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EditorScholastic 1997 - 1998New York, Ny, Us- Editor for Scholastic's multi-media reading tool, READ 180, from development through successful launch.- Spearheaded the selection of audiobooks and support, contributing to the tool's effectiveness in promoting literacy. -
Director Of Marketing/Label ManagerSilva Screen Records 1995 - 1997- Directed marketing efforts and label management at Silva Screen Records, a distinguished independent label specializing in soundtracks, jazz, and world artists.- Developed comprehensive marketing and promotional plans for record releases, optimizing strategies to enhance release visibility, engage the target audience, and drive sales success. -
Artist ManagerMainline Management 1992 - 1997- Dedicated Artist Manager specializing in representing songwriters, producers, and engineers, guiding their careers and fostering growth in the music industry.
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AgentSl Feldman & Associates 1992 - 1993Toronto, Ontario, Ca- Talent Agent, with a significant focus on developing and launching a US touring division for this prominent Canadian talent agency. -
AgentFamous Artists Agency 1989 - 1992- Successfully served as the Northeast US & Canadian Territorial Agent at a dynamic agency specializing in pop, R&B, and hip-hop genres.- Achieved notable signings of artists, including Mainsource, Cypress Hill, Dream Warriors, and more.- Responsible Agent for a roster of 40+ artists, and booking the company’s’ 200+ clients in territory, and consistently delivered high-grossing results.- Demonstrated leadership in pioneering opportunities for hip-hop artists in the mainstream music industry.
Melanie Masterson Skills
Melanie Masterson Education Details
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Union CollegePhilosophy -
Loomis Chaffee
Frequently Asked Questions about Melanie Masterson
What company does Melanie Masterson work for?
Melanie Masterson works for Eleven:11 Entertainment, Inc.
What is Melanie Masterson's role at the current company?
Melanie Masterson's current role is Eleven:11 Entertainment, Inc..
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What schools did Melanie Masterson attend?
Melanie Masterson attended Union College, Loomis Chaffee.
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Melanie Masterson has interest in Collecting Antiques, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, The Arts, Golf, Home Decoration, Cooking.
What skills is Melanie Masterson known for?
Melanie Masterson has skills like Entertainment, Artist Management, Artist Development, Record Labels, Digital Distribution, Soundtrack, Music Industry, Music Licensing, Music, Music Publishing, Recording, Composition.
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