Melanie Mckelvey Email & Phone Number

Philadelphia, Pa, Us

• Produce, maintain, and manage the organization’s marketing content• Utilize multiple media and both internal resources and external agencies and contractors at an efficient cost• Manage a flexible production process that builds common elements leveraging different media to fit different channels• Generate and manage compelling, well-written, and descriptive content that articulates business value and benefits• Collaborate on marketing programs, including events and webinars • Leverage messaging to inform, contribute to, and help develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, Voice of the Market surveys, and other thought leadership content • Maintain the content calendar that supports various marketing campaigns and initiatives • Support SEO efforts by identifying strategic opportunities where content can increase website traffic • Enhance and build company messaging and positioning by generating compelling content, including marketing collateral, presentations, demos, and competitive positioning, as needed• Manage cross-functional projects to produce content on schedule • Develop & implement content performance metrics to optimize content and enhance ROI

Philadelphia, Pennsylvania, United States

- Empowered businesses to generate leads, connect with their ideal target audience, and grow their revenue through intelligent digital marketing strategies- Provided digital marketing strategy, project management, and implementation services - Leveraged data (Google Analytics, SEMRush, Google Search Console) to amplify the effects of clients’ digital marketing campaigns- Collaborated with teams to implement marketing strategies. Trained team members as needed (SEO, social media, etc.)- Created impactful content that built trust, bolstered credibility, and positioned clients as insightful thought leaders

Greater Philadelphia Area

Provided strategic consulting services tailored to clients’ specific needs to enable them to achieve a competitive advantage in the marketplace. Projects include: - Call Center Optimization: Analyzed a large data set and current operations to develop a new organizational design, metrics, and performance management dashboard. Upon implementation, call wait time decreased from 2 minutes 58 seconds to 40 seconds and the call abandonment rate dropped from 19% to 4%. -Care Coordination Center: Established a new department dedicated to improving patients’ coordination of care and overall experience. Key deliverables:- Created & utilized a comprehensive project plan. Led a cross-functional team including IS, Marketing, HR, Telecommunications, Physicians, & Practice Staff - Developed the organizational design, interviewed & hired a Director and Navigators, created a training plan and accompanying materials, and ensured the space and staff were set up for a successful launch- Leveraged data to create the short and long-term hiring strategy - Collaborated with the executive team to drive the acceptance of this new way of working

Greater Philadelphia Area

Served as Program Manager & Chief of Staff to Global Head of Corporate Services Procurement: Senior Program Manager: o Led performance management to drive key savings initiatives and increase value delivery from GSK’s supply base. Corporate Services Procurement manages £1.3B in global spend across five categories: HR, Travel, Facilities, Professional Services, and IT. This team achieved savings target of £123M in 2015 and is on track to achieve savings target of £95M in 2016. o Defined key metrics and managed performance against those objectives, including savings delivery, risk remediation, supplier rationalization, alignment with stakeholders, and pipeline development o Prioritized between central PMO team and Corporate Services Procurement team needs in a global matrix organization Chief of Staff: o Prepared executive materials for the Senior Vice President of Global Procurement and the Corporate Executive Teamo Centrally managed performance for a team of 60+ (managers and directors) spread across the US, UK, and Belgium - Directed target setting for annual savings, set strategy, and provided program management support to directors to meet and surpass their targets - Coached team members, consulted on project plans, and brought transparency to the operation

Savannah, Ga

- Developed multi-modal global Supply Chain Solution packages, including P&L analysis, pricing, & operational requirements. - Managed cross-functional implementation of won contracts ensuring a seamless move for the client.

- Successfully drove multiple cross-departmental projects simultaneously. - Established entity in Brazil by developing appropriate strategies and project frameworks. Coordinated full array of tax, legal, and personnel requirements and engaged critical subject-matter experts to ensure seamless systems and policies integration. - As Efficiency Program Leader, streamlined cross-functional processes and improved efficiencies and saved $200K in 2011.

- Founding Member of Efficiency Improvement Program to streamline cross-functional processes. - Managed from start to finish opening of new office headquarters facility - project completed on time and within budget. Collaborated with architect and construction manager, negotiated lease, oversaw construction, managed vendor relationships, designed office layout, and ensured smooth transition during launch.

- Supply Chain Management, Oslo, Norway – Determined SCM 5-year ambition in terms of volume and revenue using linear regression model based on existing contracts. Constructed a database to capture and consolidate regional KPI results into a comprehensive monthly management report.- Business Performance, Melbourne, Australia – Developed process improvements by creating product tracking solution and processes to handle claims and new business.- Logistics and Inland Transportation, Woodcliff Lake, NJ – Conducted business development and analyses by creating RFQs for multi-modal transportation and conducting port of entry analyses.

Allentown, Pennsylvania Area

- Developed client relationships in new markets- Success highlights: elected team leader, awarded "salesperson of the month" for attaining 267% of goal

Martinique

Taught English to Martinique middle school students through the French Ministry of Education's Assistant Program.

B.S., Biology, French

Study Abroad, French Studies