Responsible for marketing strategy and execution for commercial lending, treasury management, commercial card services and institutional banking + investor services.

Directed 360 Architecture’s overall marketing and communications.

Led team responsible for the development and management of brand positioning, strategy and identity.Served as CMO’s “chief of staff," a key member of Marketing department leadership team and managed CEO client presentations. Defined and executed brand and marketing strategy for company extension into European Union and Asia-Pacific markets.Created and launched new brand standards to build consistency and awareness. Launch included online and offline identity systems, an online resource for brand info, naming process and a quantitative evaluation tool to measure integration. Achieved a 90% adoption rate in six months. Led planning and implementation of three year collaboration with Lance Armstrong and created a measurement process for messaging and identity alignment. Launch activities resulted in a 48% increase in brand awareness among affluent investors.

Led 5-person team with $8 million annual budget to develop and implement marketing and communication programs that generated leads, sales and revenue in support of the mid-market business segment. Responsible for driving effective integrated communications that maximized resource and budget efficiencies, including management of two agencies and several contractors and consultants.Managed the creation of more than 100,000 pieces of marketing communications while maintaining 100% strategic and tactical brand compliance.

Developed and managed strategic marketing communications for corporate sponsorships, corporate relations and event marketing. Led integration planning and implementation for 2002 Winter Olympics. Campaign included national print, local TV, direct marketing and on-site experience.Managed legal and internal input for approval and implementation of naming, co-branding and other licensing efforts.Implemented a masterbrand strategy in 2000 and facilitated positioning and identity revisions in 2002. Managed all brand identity inquiries. Conducted company-wide training to facilitate understanding and integration.