When my career started I was fortunate enough to land roles in fashion and sports journalism (Sports Illustrated, Cosmopolitan, and Seventeen) . I became passionate about the impact and potential for social awareness and revenue that partnering with names in Entertainment, Sports, Media, Fashion and Music could be.After a stint with Paladin, learning the value and elements of corporate partnerships, I worked with some of the biggest entertainment names at Viacom where I worked on brand partnerships, events and activations for 9-figure deals with high profile clients, such as Netflix and Disney.Most recently I spent several years at Meta successfully executing over 100 incredible Media and Entertainment Partnerships and responsible for hundreds of millions of additional revenue through strategic platform partnerships including:- Management of Kardashian-Jenner family and brands- Developed programmatic promotions from big TV events (SuperBowl, NBA Finals, Oscars) and consumer product launches (Kylie Swim, 818 Tequila)- Introduced a college athlete partnership program where we worked with top college athletes on building a social media community leading to large boosts in sales and merchandising- Achieved over 200% of Threads KPI contributing to one of the biggest product launches in Apple history- Led the talent, brand and negotiations for public figures and entertainers such as Tom Brady, Bad Bunny, Dr. Fauci, Doja Cat and Alix Earle to drive brand sentiment and product adoption I enjoy bringing a high-energy, strategic perspective, managing the entirety of partnerships from inception to reporting and announcing success and I continue to be passionate about the data-driven intersection between media, technology and celebrities, athletes and public figures from innovation, technology testing to social awareness and impact. Feel free to both connect and reach out! ✉: melanie.metzman@gmail.comKey Competencies: Strategic Partnerships, Activations, Social Impact, Program Management, Project Management, Digital Marketing, Audience Engagement, Brand Marketing, Enablement, Event Marketing, Results Driven Approach, and Operational Excellence