Melanie Meyer Sommer Email and Phone Number
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Melanie is a creative B2B marketing strategist and execution master with over 20 years of experience specializing in the cybersecurity and B2B sector. She has played pivotal roles in launching and scaling startups, as well as driving marketing initiatives for some of the tech industry's most renowned companies, including IBM, Sun Microsystems, EMC, Dell, RSA, and SailPoint. Her expertise encompasses developing and executing comprehensive marketing strategies that significantly enhance market presence and drive revenue growth.At startups, Melanie has been instrumental in defining brand identities and establishing new technology categories from the ground up, crafting targeted messaging, and establishing go-to-market strategies that resonate within the highly competitive cybersecurity landscape. Her efforts have consistently resulted in increased brand visibility and market penetration.In her tenure at global tech giants like IBM and Dell, Melanie led marketing teams where she implemented innovative campaigns and digital strategies that aligned with business objectives, fostering robust growth and customer engagement. Her strategic acumen and ability to navigate complex market dynamics have made her a key player in the industry.Melanie's intuitive "get it" factor and experience enable her to effectively bridge the gap between initial market entry and sustained business expansion in the evolving tech landscape.
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Head Of Integrated MarketingSilverfort Nov 2024 - PresentBoston, Massachusetts, Us
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Vice President Of MarketingRezonate Jan 2024 - Nov 2024Boston, Massachusetts, Us -
Founder & Marketing ConsultantInitium Marketing Llc Oct 2019 - Jan 2024Austin, Texas, UsElevate positioning and messaging for B2B and B2C companies, craft integrated marketing plans, and execute marketing programs to generate immediate value while also establishing a path to longer-term growth.- Relaunched SaaS fraud detection startup, Verosint, with a new name and brand identity. Developed an integrated marketing plan and executed core tactics for content, demand generation, events, and PR.- Helped to transform Regatta, a boutique IAM integrator, into a recognized leader in SailPoint implementation, culminating in a successful acquisition.- Other clients include Informatica, RiskIQ (acquired by MSFT), Expel, Liquibase, Quantified Communications, Spiro.ai, Launch Marketing and more. -
Marketing AdvisorRegatta Solutions Group Dec 2021 - Dec 2023Austin, Texas, UsAs the Fractional CMO for Regatta, I played a pivotal role in transforming the company from a nascent stage with no marketing presence to a recognized leader in SailPoint project integration in North America. This journey culminated in a successful acquisition by ProofID, marking a significant milestone in the company’s growth trajectory. - Rebranded and repositioned the company, developing and implementing a comprehensive marketing strategy to highlight Regatta's industry strengths.- Built a robust marketing foundation to significantly boost brand awareness and affinity.- Drove audience expansion and lead generation through targeted content, events, and digital marketing campaigns.- Revitalized brand identity with a new website, trade show booth, and marketing materials; launched company blog, newsletter, and customer council.- Created a range of educational content (infographics, ebooks, whitepapers, webinars, videos) to establish industry expertise.- Elevated executive visibility as industry thought leaders through targeted PR, articles, and webinars. -
Vp Of MarketingReconasense Nov 2018 - Oct 2019Austin, Texas, UsRebranded and repositioned the company and its innovative AI-based access control platform in the physical security market and created a new category for risk-adaptive access control. In less than a year, she led the marketing transformation, established the thought leadership program, and generated demand through content, events and digital marketing. In just nine months, she was able to:• Generate a significant increase in new marketing leads• Launch an all new brand, website , trade show booth, and product collateral• Launch the company blog and the quarterly enewsletter• Create a full set of content from infographics, ebooks, white papers, webinars, videos and productcollateral• Establish our execs as thought leaders in the industry while increasing market visibility for thecompany through intense PR push with product and company announcements -
Vp Of MarketingSmarter Security Nov 2018 - Oct 2019West Lake Hills, Tx, UsIncreased visibility of the company in the entrance control market and drove demand for Fastlane turnstiles and the Door Detectives to support and grow revenue. In just 6 months, she launched a tremendous amount of work including: • A full brand refresh across digital and print assets as well as the trade show properties• Generate 2X marketing leads• Implement an automated lead management process and all-new nurture drip campaign• Transform the website for SEO and lead generation• Launch the company blog, quarterly newsletter and new series of videos on YouTube• Increase social media presence to generate visibility for regional sales reps -
Global Marketing Lead, Identity & Access ManagementRsa Security Oct 2016 - Jun 2018Burlington, Massachusetts, UsCreated and executed the marketing strategy globally for RSA SecurID Suite – the identity and access management portfolio. Drove campaign messaging, digital marketing and demand generation, thought leadership, and content marketing to increase market awareness, generate leads and retain customers. • Launched all-new global marketing campaign and overhauled messaging in less than 3 months• Developed compelling content and maintained a steady blog pace and social outreach• Drove significant revenue contribution by increasing lead volume, boosting search rankings and generating field and channel marketing playbooks quarterly -
Vp Of MarketingSpanning Cloud Apps Nov 2013 - Oct 2016Miami, Florida, UsTransformed Spanning’s brand from an SMB, consumer-oriented SaaS solution provider to an enterprise cloud-to-cloud backup leader and participated in the acquisition of Spanning by EMC and again by Dell. Grew a strong partnership between sales and marketing resulting significant growth of marketing pipeline contribution quarter over quarter.• Established early and strong connections with key industry analysts and journalists resulting in greater awareness and visibility of Spanning in industry and trend conversations• Increased website traffic by 168%, SEO up by 38% and blog traffic up 535% in first year• Created compelling multi-channel digital marketing campaigns and content supporting key initiatives, partnerships, product launches and events -
Director, Marketing CommunicationsSailpoint Technologies Feb 2006 - Oct 2013Austin, Texas, UsAs the first marketing employee, led the brand and global marketing communication strategy including digital marketing, demand generation, in-person and online events, social media, lead nurturing, sales enablement, content, podcasts, and channel and partner marketing. Established and managed the market development team to improve the process for taking MQLs to qualified sales opportunities.• Drove awareness for a new category in the IT security space – Identity Governance – establishing SailPoint as the market leader• Managed multiple agencies and internal resources to develop and execute targeted programs for maximum efficiency and effectiveness on a start-up budget• Successfully developed and launched Navigate, the company’s inaugural customer conference • Implemented the first CRM (Salesforce.com) and marketing automation (Marketo) platforms -
Sr. Manager, Marketing Strategy, Identity Management GroupSun Microsystems Dec 2003 - Jan 2006Palo Alto, Ca, UsDirected outbound marketing for the post-acquisition identity management business unit with responsibility for go-to-market, partner marketing, online/e-marketing, promotional events, advertising, and public relations. • Launched all-new suite of software products leading the way for Sun Software to market differently and more effectively• Drove the executive thought leadership program for Identity Management including blogs, bylines, and platform development -
Director, Marketing CommunicationsWaveset Technologies Sep 2000 - Dec 2003Tel-Aviv, IlResponsible for the overall marcom strategy and programs for the startup from Series A to acquisition by Sun Microsystems successfully establishing the company as a market-leader.• Established the company’s brand and created all marketing materials and messaging to launch the company in 2000 with flagship identity management product, Waveset Lighthouse• Implemented a successful “door-opener” campaign targeted at F500 CIOs with a 50% response rate and a 2500% ROI• Launched the website, implemented the marketing automation system and Salesforce.com -
Senior Manager, Worldwide Marcom ProgramsTivoli Systems Jul 1999 - Sep 2000Led the corporate marketing programs for Tivoli directing a large team charged with designing worldwide integrated marcom plans to address multiple campaigns’ goals. • Launched multiple integrated campaigns to Tivoli’s worldwide marketing teams over a 4 month period including advertising, direct mail programs, live and online events, digital marketing, newsletters, a quarterly, paid-subscription publication, and more • Successfully overhauled and re-vamped the marcom process for Tivoli’s worldwide marketing department. Developed and implemented a clearly-defined process for cross-functional team to work more effectively and efficiently
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Account SupervisorSicolamartin Nov 1995 - Jul 1999New York, New York, UsDirected strategic planning and integrated marketing programs for Compaq, Motorola, and WRQ Software. Established and scaled account teams and led creative execution for collateral, advertising, direct marketing and digital media. -
Account ExecutiveThe Ross Agency Apr 1995 - Nov 1995Business development, media buying and account management for local and national clients.
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Account Exec/New Business DevelopmentClear Channel Communications Jan 1994 - Nov 1994London, England, GbSales for a local radio station, KHFI-FM.
Melanie Meyer Sommer Skills
Melanie Meyer Sommer Education Details
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The University Of Texas At AustinRadio-Tv-Film
Frequently Asked Questions about Melanie Meyer Sommer
What company does Melanie Meyer Sommer work for?
Melanie Meyer Sommer works for Silverfort
What is Melanie Meyer Sommer's role at the current company?
Melanie Meyer Sommer's current role is Creative Strategist ✨ Collaborative Leader ❤️Cybersecurity Marketer.
What is Melanie Meyer Sommer's email address?
Melanie Meyer Sommer's email address is me****@****int.com
What is Melanie Meyer Sommer's direct phone number?
Melanie Meyer Sommer's direct phone number is +151297*****
What schools did Melanie Meyer Sommer attend?
Melanie Meyer Sommer attended The University Of Texas At Austin.
What are some of Melanie Meyer Sommer's interests?
Melanie Meyer Sommer has interest in Technology, Britney Spears, Business, Yahoo, Salesforce, Techcrunch, Barack Obama, Sun Microsystems, Gigaom, Finance.
What skills is Melanie Meyer Sommer known for?
Melanie Meyer Sommer has skills like Lead Generation, Product Marketing, Start Ups, Marketing Communications, Strategy, Integrated Marketing, Management, Marketing Strategy, Saas, Sales Enablement, Marketing, Demand Generation.
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