Melanie Mitchell Email & Phone Number

• Gun Dog Supply is the largest independent e-commerce retailer specializing in products for dog training, hunting, and pet dogs.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬
• Leadership & Strategy: Lead all marketing programs, both paid and organic, across branding and performance marketing. Oversee cross-functional teams for product development, people development, website UX/UI, and.
• Data-Driven Marketing: Develop, execute, and optimize marketing and product strategies for customer retention, referrals, and acquisition using a data-driven approach.
• Cross-Department Collaboration: Work with leaders from accounting, manufacturing, merchandising, customer service, and IT to implement initiatives.
• Financial Management: Manage P&L for all paid media channels, ensuring budget efficiency and ROI.
• Market Research & Innovation: Conduct qualitative and quantitative market and customer research to optimize performance and introduce new marketing initiatives.

Plantation, Florida, US

• Chewy is one of the largest e-commerce retailers, offering over 50,000 products across various pet categories, including food, treats, pharmacy and hard goods.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬
• Content Strategy Development: Built and integrated Chewy’s content strategy team and program from the ground up, including SEO, editorial (petmd.com, be.chewy.com), influencer programs, and social media.
• Vision & Execution: Defined Chewy’s vision, objectives, and content strategy (technical and creative), consistently exceeding quarterly performance goals.
• Toolset Management: Developed and managed Chewy’s toolset, both proprietary and in partnership, ensuring cutting-edge performance on and off-site.
• Technical Collaboration: Collaborated closely with product and engineering teams as the only business person consistently part of Chewy's internal technical review process.
• Pharmacy Launch: Played a key role in launching and growing Chewy Pharmacy to become the largest online pet pharmacy.

Redmond, Washington, US

• Microsoft’s Advertising Strategic Group empowers the largest advertisers around the world to reach their maximum revenue potential on the Microsoft platform. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬
• Marketplace Performance: Developed targeted demand initiatives based on market and auction opportunities. Set advertiser performance targets and led partnerships with Marketing, Product, Engineering, and Business.
• Revenue Management: Met or exceeded revenue targets through effective management of regional sales teams and partners. Fostered strategic relationships at the executive level.
• Service & Support: Led the development of world-class service and support teams, driving advertiser satisfaction and loyalty.
• Innovation & Growth: Expanded market share through innovative partner and business development relationships.
• Talent Development: Partnered with HR and management to develop key talent and succession planning strategies, optimizing for diversity.

CA

• We are a full-service digital marketing consultancy specializing in performance-based strategies across paid and organic search marketing, social media marketing, online training for performance teams, and content.
• Performance Marketing: Expertise in paid and organic search marketing, and building/scaling social media programs to drive targeted traffic and conversions.
• Display Advertising: Implementing effective display campaigns to enhance brand visibility and engagement.
• Online Training & End–to–End Content Marketing: Providing comprehensive online training and content strategies to educate and engage audiences.
• Web Analytics: Utilizing advanced web analytics to track performance and optimize marketing strategies.Our commitment to performance marketing is built on a foundation of seasoned marketing professionals and.

Boston, Massachusetts, US

• Digitas, part of Publicis Groupe, is one of the largest global digital marketing and technology agencies in the world.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬
• Revenue Generation: Led efforts to meet or exceed aggressive revenue targets, overseeing the overall P&L for the department.
• Innovation & Partnerships: Drove innovation and built strategic partnerships with companies like Google, Microsoft, Facebook, Yahoo, Twitter, Radian6, and Marin. Developed proprietary tools to enhance our capabilities.
• Leadership & Vision: Built the global practice by developing processes, procedures, and training programs. Hired, mentored, and created cross-functional client teams.
• Team Development: Organized and directed long-term and short-term goals, developing a strategic digital vision and marketing efforts to achieve market share and revenue goals. Measured and communicated overall.
• Budget Management: Accountable for all program and departmental budgets, including staffing and resource requirements from a revenue perspective.𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬

Mclean, VA, US

• FOLIOfn, Inc. is a brokerage and investment company serving U.S. investors, financial advisors, and financial institutions.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Brand & Message Development: Accountable for brand and message development, including research, measurement, analytics, advertising, email, PR, social media, earned media, SEO, and SEM.
• User Experience Optimization: Partnered with the creative and web teams to enhance user experience, user interface, and content development across all market-facing assets, including multiple B2C and B2B websites.
• Product Development Collaboration: Worked closely with Product Development teams to develop and launch user-centric services, ensuring high levels of customer engagement and satisfaction.𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
• Marketing Strategy: Developed and executed comprehensive marketing strategies, including targeted campaigns that increased customer acquisition by 58%, significantly impacting growth and revenue with a 200% ROI.
• Process Improvement: Reframed the workflow process between marketing and IT departments, improving communication and information flow across multiple departments, resulting in a 25% decrease in go-to-market execution.

New York, NY, US

• AOL was a global media corporation providing digital distribution of content, products, and services to consumers, publishers, and advertisers.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬
• Leadership: Acted as a global change agent, fostering a cross-departmental environment that values diversity of ideas, opinions, and backgrounds.
• Global Service & Support: Led all phases of data analysis to develop and execute content strategies across Programming, Creative, Finance, Engineering, and Product. Utilized paid media to drive advertising revenue and.
• Innovation & Expertise: Identified and executed innovative practices, leveraging advanced digital industry knowledge to establish confidence as an internal expert.
• Business

Jacksonville, Florida, US

• Network Solutions is a technology company offering domain names, web hosting, online marketing, and website design services.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬
• Marketing Strategy: Defined and executed comprehensive marketing strategies, including long-term SEO/content strategy, paid search advertising, display advertising, sales tracking, and up-selling to existing customers.
• Global Marketing Management: Developed and managed global B2B and B2C marketing efforts for new customer acquisition and up-selling, overseeing a $10M annual budget and serving over 4 million customers, resulting in.
• Conversion Growth: Increased online conversions by 200% through effective SEM, display advertising, and SEO efforts, with year-over-year organic search traffic growth exceeding 80%.
• Cost Efficiency: Streamlined paid media operations, reducing online spending by 45% while increasing revenue by 60% and more than doubling ROI.
• Vendor Management: Saved the company over $1M by renegotiating vendor contracts and optimizing online media spend through performance efficiencies.