Melanie Mitchell

Melanie Mitchell Email and Phone Number

Award–Winning Performance Marketing Leader, Global Keynote Speaker, Author and Advisory Board Member @
Melanie Mitchell's Location
United States, United States
Melanie Mitchell's Contact Details
About Melanie Mitchell

With over 18 years of dynamic and progressive leadership experience, I specialize in crafting innovative and cost-effective marketing strategies that drive significant business results. My career spans multiple industries, including e–commerce, travel, retail, CPG, QSR, finance, entertainment, pharma, and sports. I bring a unique perspective from working on the client, agency, and platform sides. Passionate about leveraging data to solve complex business challenges, I excel in building and growing high-performing teams and programs.𝐊𝐞𝐲 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐓𝐞𝐚𝐦 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Proven track record in developing cross-functional teams and fostering a culture of collaboration and low turnover.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐆𝐫𝐨𝐰𝐭𝐡: Expertise in driving revenue growth through strategic planning and execution of growth strategies.𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐀𝐜𝐮𝐦𝐞𝐧: Skilled in managing multi-million dollar budgets, financial forecasting, and optimizing resource allocation.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Adept at strategic planning, account management, and developing operational processes and standards.𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠: Strong negotiation skills and a talent for improving organizational culture and building lasting relationships.𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Comprehensive experience in Search Engine Marketing (SEM/PPC), Search Engine Optimization (SEO), and Social Media Marketing (both paid and organic).𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Expertise in content creation, optimization, and strategic content marketing.𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Proven ability to develop and execute global marketing campaigns.𝐕𝐢𝐝𝐞𝐨 & 𝐁𝟐𝐁/𝐁𝟐𝐂 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Skilled in video marketing and both B2B and B2C marketing strategies.Professional Highlights𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 & 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫: Keynote and panel speaker at major industry conferences such as AdTech, Pubcon, SMX, DMO, PRSA, and Business Wire.𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 𝐑𝐨𝐥𝐞𝐬: Advisory Board Member for Pubcon, Emergent Digital and Brize.co. Former Google SEM Council Board Member and Microsoft Search Steering Committee Member.𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐀𝐮𝐭𝐡𝐨𝐫: Contributed to numerous business books and articles on digital marketing. Authored four eBooks on search and content marketing through Pearson.

Melanie Mitchell's Current Company Details
GDS

Gds

Award–Winning Performance Marketing Leader, Global Keynote Speaker, Author and Advisory Board Member
Melanie Mitchell Work Experience Details
  • Gds
    Chief Marketing Officer
    Gds Oct 2019 - Present
    Gun Dog Supply is the largest independent e-commerce retailer specializing in products for dog training, hunting, and pet dogs.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬• Leadership & Strategy: Lead all marketing programs, both paid and organic, across branding and performance marketing. Oversee cross-functional teams for product development, people development, website UX/UI, and customer service solutions.• Data-Driven Marketing: Develop, execute, and optimize marketing and product strategies for customer retention, referrals, and acquisition using a data-driven approach.• Cross-Department Collaboration: Work with leaders from accounting, manufacturing, merchandising, customer service, and IT to implement initiatives.• Financial Management: Manage P&L for all paid media channels, ensuring budget efficiency and ROI.• Market Research & Innovation: Conduct qualitative and quantitative market and customer research to optimize performance and introduce new marketing initiatives.• Corporate Communications: Lead the development and implementation of corporate communications, employee engagement, and brand awareness strategies.• Stakeholder Management: Collaborate with partners and stakeholders, manage resources, and gain buy-in for the company’s marketing strategy.• Trend Monitoring: Stay current on best practices, trends, and emerging technologies in marketing.𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬• Record Revenue: Achieved the company’s highest revenue year-over-year while maintaining or reducing costs.• Digital Growth: Increased traffic, engagement, revenue, and conversion rates by double and triple percentage growth across all digital channels year-over-year.• Marketing Transformation: Revamped marketing approach, customer experience (CX), user experience (UX), and messaging design across the website and marketing channels, significantly improving all key performance indicators (KPIs).
  • Chewy
    Head Of Content Strategy & Seo
    Chewy 2017 - Sep 2019
    Plantation, Florida, Us
    Chewy is one of the largest e-commerce retailers, offering over 50,000 products across various pet categories, including food, treats, pharmacy and hard goods.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬• Content Strategy Development: Built and integrated Chewy’s content strategy team and program from the ground up, including SEO, editorial (petmd.com, be.chewy.com), influencer programs, and social media.• Vision & Execution: Defined Chewy’s vision, objectives, and content strategy (technical and creative), consistently exceeding quarterly performance goals.• Toolset Management: Developed and managed Chewy’s toolset, both proprietary and in partnership, ensuring cutting-edge performance on and off-site.• Technical Collaboration: Collaborated closely with product and engineering teams as the only business person consistently part of Chewy's internal technical review process.• Pharmacy Launch: Played a key role in launching and growing Chewy Pharmacy to become the largest online pet pharmacy.• Reporting & Optimization: Established regular reporting rigor, cross-functional dashboards, and identified areas for ongoing improvement and optimization.• Partnership Management: Built and managed partnerships with Tough Mudder/Ruff Mudder, Hello Fresh, numerous influencers, Ask A Vet, Getaway, Puppy Bowl, and more.𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬• Revenue Generation: Responsible for generating new business in excess of $500M.• Traffic & Revenue Growth: Increased traffic and revenue by over 100% year-over-year, and new customer acquisitions by over 80% year-over-year to chewy.com.• Content Platform Success: Boosted traffic by 1,200% year-over-year and revenue by over 200% year-over-year to be.chewy.com.• Cross-Functional Integration: Created and led the only team that worked across acquisition marketing, brand marketing, and integrated end-to-end across the company that was responsible in generating over $1B in revenue.
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  • Microsoft
    Rvp/Head Of Central Region, Strategic Marketing
    Microsoft Sep 2015 - Dec 2016
    Redmond, Washington, Us
    Microsoft’s Advertising Strategic Group empowers the largest advertisers around the world to reach their maximum revenue potential on the Microsoft platform. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬• Marketplace Performance: Developed targeted demand initiatives based on market and auction opportunities. Set advertiser performance targets and led partnerships with Marketing, Product, Engineering, and Business Intelligence teams to execute strategies.• Revenue Management: Met or exceeded revenue targets through effective management of regional sales teams and partners. Fostered strategic relationships at the executive level.• Service & Support: Led the development of world-class service and support teams, driving advertiser satisfaction and loyalty.• Innovation & Growth: Expanded market share through innovative partner and business development relationships.• Talent Development: Partnered with HR and management to develop key talent and succession planning strategies, optimizing for diversity.• Industry Leadership: Acted as an ambassador in the advertising and media community, developing a strong network with key media industry influencers, customers, and partners.• Search & Display Collaboration: Fostered deep engagement between search and display advertising teams. Developed strategies that drove joint revenue opportunities from direct advertisers, agencies, and partners. Led efforts in lead sharing, cross-selling, key account planning, and best practice communication.𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬• Client Satisfaction: Built and led service teams that significantly improved advertiser satisfaction and loyalty.• Market Innovation: Implemented innovative strategies that expanded Microsoft Bing’s market share and footprint.• Thought Leadership: Recognized as a thought leader, regularly acting as an ambassador and spokesperson within the industry.
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  • Consultant
    Ceo/Founder M2M Marketing Group
    Consultant Mar 2013 - Aug 2015
    Ca
    We are a full-service digital marketing consultancy specializing in performance-based strategies across paid and organic search marketing, social media marketing, online training for performance teams, and content marketing. Our team of seasoned search and online professionals leverages the latest advertising technologies to deliver exceptional results.With over 10 years of expertise in direct and interactive marketing, we excel in today’s most advanced online marketing opportunities. Our approach combines best-of-breed strategies and tactics with a client-side mentality, ensuring measurable results aligned with client goals.𝐂𝐨𝐫𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬• Performance Marketing: Expertise in paid and organic search marketing, and building/scaling social media programs to drive targeted traffic and conversions.• Display Advertising: Implementing effective display campaigns to enhance brand visibility and engagement.• Online Training & End–to–End Content Marketing: Providing comprehensive online training and content strategies to educate and engage audiences.• Web Analytics: Utilizing advanced web analytics to track performance and optimize marketing strategies.Our commitment to performance marketing is built on a foundation of seasoned marketing professionals and cutting-edge strategies. By developing these custom strategies tailored to client goals, we prioritize measurable results and continuous improvement for profitable growth.
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  • Digitas
    Svp, Performance Marketing/Global Search Marketing Practice Lead
    Digitas 2009 - 2013
    Boston, Massachusetts, Us
    Digitas, part of Publicis Groupe, is one of the largest global digital marketing and technology agencies in the world.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬• Revenue Generation: Led efforts to meet or exceed aggressive revenue targets, overseeing the overall P&L for the department.• Innovation & Partnerships: Drove innovation and built strategic partnerships with companies like Google, Microsoft, Facebook, Yahoo, Twitter, Radian6, and Marin. Developed proprietary tools to enhance our capabilities.• Leadership & Vision: Built the global practice by developing processes, procedures, and training programs. Hired, mentored, and created cross-functional client teams.• Team Development: Organized and directed long-term and short-term goals, developing a strategic digital vision and marketing efforts to achieve market share and revenue goals. Measured and communicated overall performance and progress.• Budget Management: Accountable for all program and departmental budgets, including staffing and resource requirements from a revenue perspective.𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬• New Business: Generated over $150M in new business.• PPC Growth: Increased agency PPC global client spend by over 450%, becoming one of the largest agency buyers of paid search.• Team Expansion: Grew the team by 72% through existing client growth and winning new business accounts.
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  • Folio Investing
    Vice President, Marketing
    Folio Investing 2008 - 2009
    Mclean, Va, Us
    FOLIOfn, Inc. is a brokerage and investment company serving U.S. investors, financial advisors, and financial institutions.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Brand & Message Development: Accountable for brand and message development, including research, measurement, analytics, advertising, email, PR, social media, earned media, SEO, and SEM.• User Experience Optimization: Partnered with the creative and web teams to enhance user experience, user interface, and content development across all market-facing assets, including multiple B2C and B2B websites.• Product Development Collaboration: Worked closely with Product Development teams to develop and launch user-centric services, ensuring high levels of customer engagement and satisfaction.𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:• Marketing Strategy: Developed and executed comprehensive marketing strategies, including targeted campaigns that increased customer acquisition by 58%, significantly impacting growth and revenue with a 200% ROI.• Process Improvement: Reframed the workflow process between marketing and IT departments, improving communication and information flow across multiple departments, resulting in a 25% decrease in go-to-market execution time for marketing campaigns.• Efficiency Gains: Analyzed customer database to develop customer segmentations and marketing program recommendations across all media, leading to a 15% decrease in media spend due to gained efficiencies.
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  • Aol
    Vice President, Audience Marketing, Global Head Of Seo/Sem
    Aol 2004 - 2008
    New York, Ny, Us
    AOL was a global media corporation providing digital distribution of content, products, and services to consumers, publishers, and advertisers.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬• Leadership: Acted as a global change agent, fostering a cross-departmental environment that values diversity of ideas, opinions, and backgrounds.• Global Service & Support: Led all phases of data analysis to develop and execute content strategies across Programming, Creative, Finance, Engineering, and Product. Utilized paid media to drive advertising revenue and maximize ROI.• Innovation & Expertise: Identified and executed innovative practices, leveraging advanced digital industry knowledge to establish confidence as an internal expert.• Business
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  • Network Solutions
    Senior Marketing Manager
    Network Solutions 2000 - 2004
    Jacksonville, Florida, Us
    Network Solutions is a technology company offering domain names, web hosting, online marketing, and website design services.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬• Marketing Strategy: Defined and executed comprehensive marketing strategies, including long-term SEO/content strategy, paid search advertising, display advertising, sales tracking, and up-selling to existing customers for both Network Solutions and NameSecure.• Global Marketing Management: Developed and managed global B2B and B2C marketing efforts for new customer acquisition and up-selling, overseeing a $10M annual budget and serving over 4 million customers, resulting in over $500M in annual sales.𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬• Conversion Growth: Increased online conversions by 200% through effective SEM, display advertising, and SEO efforts, with year-over-year organic search traffic growth exceeding 80%.• Cost Efficiency: Streamlined paid media operations, reducing online spending by 45% while increasing revenue by 60% and more than doubling ROI.• Vendor Management: Saved the company over $1M by renegotiating vendor contracts and optimizing online media spend through performance efficiencies.
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Melanie Mitchell Skills

Sem Digital Marketing Seo Web Analytics Online Marketing Online Advertising Mobile Marketing Marketing Strategy E Commerce Ppc Digital Strategy Analytics Marketing Integrated Marketing Interactive Marketing Google Adwords Smo Advertising Local Search Start Ups Social Media Business Development Email Marketing Search Analysis New Media Affiliate Marketing Google Analytics Organic Search Web Marketing Blogging Managing Large Budgets Lead Generation Video Marketing Search Engine Marketing Marketing Management Omniture Multi Channel Marketing Search Engine Optimization Pay Per Click Digital Media

Melanie Mitchell Education Details

  • George Mason University
    George Mason University
    Marketing

Frequently Asked Questions about Melanie Mitchell

What company does Melanie Mitchell work for?

Melanie Mitchell works for Gds

What is Melanie Mitchell's role at the current company?

Melanie Mitchell's current role is Award–Winning Performance Marketing Leader, Global Keynote Speaker, Author and Advisory Board Member.

What is Melanie Mitchell's email address?

Melanie Mitchell's email address is mm****@****ewy.com

What is Melanie Mitchell's direct phone number?

Melanie Mitchell's direct phone number is +173298*****

What schools did Melanie Mitchell attend?

Melanie Mitchell attended George Mason University.

What skills is Melanie Mitchell known for?

Melanie Mitchell has skills like Sem, Digital Marketing, Seo, Web Analytics, Online Marketing, Online Advertising, Mobile Marketing, Marketing Strategy, E Commerce, Ppc, Digital Strategy, Analytics.

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