Melanie Smith Email & Phone Number

Sydney, Nsw, Au

Greater Sydney Area

Fractional Marketing and Brand Management | Marketing Leader | Strategic Growth DriverWith 18 years of experience in B2B and B2C marketing across tech, personal insurance, and finance sectors, I specialise in driving revenue growth, market expansion, and customer satisfaction. I offer a unique blend of innovative brand strategy, digital marketing expertise, and data-driven decision-making to optimise marketing performance and deliver tangible business outcomes.Expertise:• Strategic Partnership Development• Innovative Brand Strategy• Digital Marketing Proficiency• Leadership and Team Development• Integrated Campaign Management• Data-Driven Decision MakingAs a Fractional CMO, I help businesses elevate their marketing efforts without the commitment of a full-time CMO. Let's connect and explore how I can drive your brand's growth and success.

Sydney, New South Wales, Australia

Led the strategic brand management and content marketing activities across APAC, supporting the portfolio of SAAS B2B brands in the region with content strategies, growth CRM, affiliate campaigns, strategic partnerships and media activities. Managed APAC brand and content team and product marketing, delivering product and brand content through organic and paid activity along with events and partnerships in ANZ and SEA. Dotted line management of the growth marketing team and activities in APAC

Sydney, New South Wales, Australia

In control of the creation & delivery of brand, media, event & content strategies. Key Stakeholder within the business to maintain & strengthen the ways of working between the marketing, product & commercial teams to create pipeline opportunities through SEO & SEM driven digital campaigns, delivering monthly campaign reports showing effective ROI.

Responsible for implementing and maintaining brand strategies. Working extensively with colleagues across the business, including corporate affairs, retail sales and digital to ensure the brand is upheld and improved upon in all external marketing messaging and conferences. Creating content to elevate brand awareness to be used by all business channels.Managed the design team, managing the work requests that came through and worked with the designers to create content over many channels. Carried out all brand training for the business to make sure all guidelines are followed.

Responsible for implementing and maintaining brand strategies. Working extensively with colleagues across the business, including corporate affairs, retail sales and digital to ensure the brand is upheld and improved upon in all external marketing messaging and conferences. Creating content to elevate brand awareness to be used by all business channels.Managed the design team, managing the work requests that came through and worked with the designers to create content over many channels. Carried out all brand training for the business to make sure all guidelines are followed.

Joined the brand team in a secondment role to help launch the MLC Save Retirement campaign. Lead the IPSOS Australia white paper launch and internal brand campaign creation and launch and assisting in the adviser brand launch, responsible for media booking and alignment to the master brand campaign. Also involved in the creative evaluation and production of the TVC for ‘Save Retirement’.

Working in a team of product marketing people, creating and delivering product marketing strategies for MLC Insurance and insurance inside super. Delivering customer and retail focused content marketing and sales tools. Created the value proposition for the insurance business, to be used across multi-channel marketing campaigns. Responsible for managing stakeholder relationships across the product and sales teams to deliver and communicate product enhancements and promotions to increase MLC brand awareness and drive growth through data-driven CRM Campaigns.

Birmingham, United Kingdom

Using skills gained from creating numerous marketing campaigns to apply to a new industry, consulting on a re-brand and introducing a new generation of hire equipment. Looking at business plans and current marketing to devise a plan to increase product awareness and gain market share within the construction market.

Defining strategies for and develop, execute and manage comprehensive marketing plans encompassing integrated marketing campaigns selling the direct Term, Over 50s and Critical Illness products across the Core Direct business and other Direct Affinity Partner brands.Prepare and manage £1-million plus marketing budget. Working within a dynamic team I show the ability to drive forward thinking ideas and have a straight-talking approach to work. I am developing appropriate management disciplines and always striving to exceed expectations and the understanding of the importance of collaborative working and networking.

I was promoted from Marketing Assistant to Executive within 18 months, responsible for running campaigns that concentrated on customer retention as well as acquisition. Provided direct support to Marketing Manager.Working with an £8 million budget to promote financial products in a business to customer environment through direct mail, as well as managing customer satisfaction and loyalty programmes.

Working at the White horse at various times throughout school, university and gap years. Progressing through from waiting staff to supervisor and relief manager whilst owners were away.Developing a marketing strategy to increase turnover and build customer relationship program.