Melanie Neff Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Brea, Ca

-Drove more than 1/2 million page views and 1M in revenue to new blog in less than 2 years-Responsible for writing SEO filled content for a site that receives more 3 million visitors a month-Researches and writes copy for UX/UI, SEM/SEO and PPC copy-Utilizes MozPro, SemRush, Yoast, and AnswerthePublic to create content that improves the website's SERP rankings -Manages, edits and writes content for the Avery Blog to drive organic search and conversions-Brainstorms and helps develop creative strategies that are forward-thinking as well as in-line with current media trends-Develops and ensures consistent application of brand style guide across all communications-Creates product descriptions and enhanced content for external partners like Amazon, Staples, Office Depot, Martha Stewart, Wal-Mart and Target-Writes and edits copy (headlines, taglines, product descriptions and long-form copy) for a variety of media channels, including websites, emails, blogs, printed ad copy, flyers, postcards, brochures, newsletters, video scripts, press releases, as well as customer websites.-Creates audience-focused messaging for both B2B and B2C audiences, and is proficient in direct-response marketing- Interacts and collaborates with executives, product managers, web producers, sales associates, graphic designers, engineers and customersAccomplishments:-Increased blog traffic 200% year over year with targeted SEO content-Increased CTR on organic content 15% with changes to meta titles and meta descriptions on more than 3,000 products-Increased DTC traffic +50% in 2020 with new SEO optimized content

Los Angeles

This was a part-time gig, that I did for love, not the money. I filled in for a former colleague covering the Los Angeles Lakers and Clippers. I wrote pre-game blogs and a postgame notebook for each game I covered. I love the deadline pressure, and of course, the excitement of covering NBA games.

Orange County, California Area

- Managed staff of 6 reporters- Wrote and edited bi-weekly subscription-based finance reports covering securitization, debt, development, acquisitions, financing and management in the commercial real estate industry- Managed website content- Launched company's venture into lifestyle websites covering regional news and events

Orange County, California Area

- Managed and edited copy from staff of 5 full-time reporters and a stable of freelancers for daily edition- Covered professional, college and high school sports- Helped create content for the launch of the newspaper's first website - one of first sites to post real-time results from local sporting events

Greater Los Angeles Area

-Assisted reporters with daily writing tasks- Covered news, sports and entertainment stories for West Coast bureau

Education record

Education record