Work collaboratively with the Research Team to develop insights from Captivate's Office Pulse research panel of business professionals, managed by Alida.

• Develop research-driven, creative and concise proposals to support the 30-person national ad sales team with RFP responses and client presentations in PPT for this market-leading digital advertising and content platform. • Create marketing narratives and campaign concepts that support the value proposition Captivate offers to top brand clients. • Visualize insights into the Captivate audience and customize to specific client brands. • Collaborate closely with marketing and sales teams to ensure client needs are captured in all proposals.• Facilitate all team brainstorms and take the project lead on all proposal requests fielded. • Use syndicated media tools, along with proprietary Captivate research, to develop relevant insights to support all proposals. Tools include MRI and Telmar, along with Captivate’s Office Pulse research panel. • Liaise with Marketing department and other Captivate teams (e.g. Traffic, Programming) to ensure proposal concepts and recommendations are commercially, creatively and technologically feasible.Key accomplishments:• Create approximately 200 client-customized, brand-focused proposals and presentations every year.• Played a key role on the sales support effort that drove a 76% spike in Q4 2019 YoY sales. • Contributed to successful new account wins for top brands such as Campbell’s, Google Cloud, Hulu, Cathay Pacific, Amazon, Adobe and many others. • Volunteered to apply presentation skills to developing effective internal sales team development tools. • Awarded runner-up for Marketer of the Year in 2019.

• Supported the pre-sale strategy and post-sale process by recommending proposal pricing and discount strategy for advertisers such as Amazon, Palo Alto Networks, Salesforce, HotelTonight, UCLA, Eat24, Peloton, Juniper Security, Rackspace and others.• Partnered with the West Coast sales team on pipeline tracking, opportunity mapping and developing compelling sales plans. • Created client campaign recaps for clients to provide insights on performance and encourage renewals. • Liaised with traffic department on insertion orders and ad sales contract processing. Key accomplishments:• Contributed strategic sales planning skills and sales team support to help drive double-digit increases in ad sales revenue.• Promoted to Marketing Manager within one year based on stellar performance in creating compelling client recaps.

• Managed orders from media buying agencies for direct response advertisers ranging from TD Ameritrade to P&G on this independent broadcast and digital network that delivers arts programming to over 50 million subscribers.• Dealt directly with clients to assess their needs, manage expectations and share ideas to boost spend.• Negotiated rates for additional inventory as well as demand-based advertising price increases.• Reviewed weekly open inventory reports and ensure advertising is priced appropriately; update media schedules in Dealmaker.• Collaborated and communicate with Account, Traffic, Pricing and Planning teams to ensure ads air as priced and contracted.Key accomplishments:• Managed over $10 million in ad sales since 2014.• Ensured Ovation TV reaped maximum revenue from ad units through careful management of rates and inventory.• Won the Standing Ovation Award for team effort in securing the highest amount of quarterly revenue in company history.• Promoted into the role based on exceptional performance after less than five months as a sales assistant.

• Targeted major agencies ranging from Edelman to Ruder Finn to close new monitoring business for this leading provider of technology solutions for PR and communications professionals.• Oversaw relationships with 10 major agencies across the entire sales cycle.Key accomplishments:• Delivered double sales performance quota in April 2013 while closing additional new business for previous department.• Promoted into this position based on prior record of strong client relationship management and a record of going beyond my mandate to upsell new services.

• Supervised relationships with clients such as Syneron, Thomson Reuters, Time Inc. and 7 for All Mankind, among others.• Collaborated with individual clients on custom requests, ensuring timely fulfillment.• Delivered successful sales presentations and promoted new products and services.• Partnered with major agencies such as Ogilvy, Ruder Finn and DKC Communications to service their broadcast needs.• Created strategic plans to lay the groundwork for increased revenue, client retention and new client prospects.• Conducted in-depth client assessments to create customized media solutions.Key accomplishments:• Consistently met or exceeded monthly sales targets during my entire tenure.• Named to the Top 10 in broadcast sales for 2012.• Exceeded sales goals in 2011 by 6%, achieving a personal best $800K in revenue for the year.• Won back profitable client relationships with Dow Jones and Thomson Reuters.