Mélanie Pham, Phd work email
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Passionate about empowering both brands and individuals on their growth journeys.With over 20 years of experience in strategic marketing, I build impactful brand strategies, integrated communication plans, and lead product innovation across FMCG, luxury goods, and education sectors. As an applied kinesiologist, I guide clients toward stress management and balance through gentle muscle testing and personalized well-being strategies.
Melanie Pham
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Applied KinesiologistMelanie Pham Oct 2024 - PresentGeneva, Switzerland
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Senior Strategic & Digital Marketing ConsultantMelanie Pham Jan 2021 - Present
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Director Of OperationsBiosanté Éditions Feb 2020 - Dec 2020Lausanne, Vaud, Suisse -
Digital Marketing ManagerImd Business School Oct 2018 - Feb 2020Région De Lausanne, Suisse -
Senior Digital Marketing ManagerFrontiers Nov 2016 - Sep 2018Région De Lausanne, SuisseMission: Develop digital marketing strategy, positioning, for corporate and 59 journals, as well as digital communication campaigns.- Lead branding process for corporate and journals- Manage CRM, newsletter, webpages (SEO), social media, online reports and printed material- Collaborate with product managers (technical solutions) to improve awareness, engagement of online consumer journey -
Global Senior Brand Manager - Fine Writing And Luxury Accessories - ParkerNewell Brands 2010 - 2014Région De Genève, SuisseMISSION: Modernize the brand and strategically develop the portfolio.- Developed strategy and business plans: branding, consumer driven product development, distribution upgrade- Set up 360° integrated communication plans- Led projects with cross-functional and multi-cultural teams- Optimized portfolio with sku rationalization, P&L management, pricing- Managed and developed an Assistant brand manager -
Global Brand Manager - Everyday Writing - Paper MateNewell Rubbermaid 2007 - 2010MISSION: Launch PaperMate green innovation and proactively develop the brand sustainable strategy.- Initiated and drove the global sustainability strategy of the brand (factories, R&D, human resources), performance indicators definition, training (100% achieved), tracking and reporting.- Set up the global investing in communities’ strategy – developed partnership to support children’s education and improve communities living: eco school program.- Launched consumer driven innovation with multi-cultural and cross-functional teams. - Supported TV ads, developed 3D movie and website.
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Associate Brand Manager – SharpieNewell Rubbermaid 2007 - 2008Région De Boulogne-Billancourt, FranceMISSION: Strengthen the brand in EMEA and support local countries strategies.- Refined brand positioning, strengthened communication, developed promotions and displays.
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Associate Brand ManagerBritish American Tobacco 2006 - 2007Région De Boulogne-Billancourt, FranceMISSION: Launch breakthrough new tobacco flavors and promotional operations. - Developed recommendations for product launches: led qualitative, quantitative studies, market analysis, P&L.- Led operational launches: packaging, sell-in tools, internal communication, POS material. -
Associate Brand ManagerJohnson & Johnson 2004 - 2006Région De Paris, FranceMISSION: launch RoC global new soothing product line and relaunch suncare and cleansers.Wrote and tested concepts, analyzed competition, defined positioning, line-up. Developed communication with clinical results, global launch kits, EADV posters. -
Sales AssistantChanel Jun 2003 - Aug 2003Région De Paris, FranceAdvised customers on leather goods and accessories.
Mélanie Pham, Phd Skills
Mélanie Pham, Phd Education Details
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Equilibre FormationCertificat De Branche Ortra Thérapeute Complémentaire - Kinésiologie -
Digital Strategy Certification -
Marketing -
Summa Cum Laude
Frequently Asked Questions about Mélanie Pham, Phd
What company does Mélanie Pham, Phd work for?
Mélanie Pham, Phd works for Melanie Pham
What is Mélanie Pham, Phd's role at the current company?
Mélanie Pham, Phd's current role is Strategic Marketer & Applied Kinesiologist | Empowering Brands & Well-Being.
What is Mélanie Pham, Phd's email address?
Mélanie Pham, Phd's email address is me****@****sin.org
What is Mélanie Pham, Phd's direct phone number?
Mélanie Pham, Phd's direct phone number is +412151*****
What schools did Mélanie Pham, Phd attend?
Mélanie Pham, Phd attended Equilibre Formation, Crea Genève, Aix-Marseille Graduate School Of Management - Iae, Audencia Nantes Ecole De Management, University Of Massachusetts Dartmouth.
What are some of Mélanie Pham, Phd's interests?
Mélanie Pham, Phd has interest in Children, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.
What skills is Mélanie Pham, Phd known for?
Mélanie Pham, Phd has skills like Brand Management, Consumer Insight Generation, Merchandising, Digital Marketing, Product Development, Global Marketing, Project Management, Sustainability Marketing, Local Marketing, Advertising Agency, Cross Functional Team Building, Innovation.
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