Melanie Pine Email & Phone Number

Create and optimize social media campaigns to improve engagement, reach and build brand loyalty, drive traffic and increase conversions through leads or ecommerce sales.

Providence, Rhode Island Area

New Bedford, Ma

Responsible for HTP's online marketing including developing and executing detailed strategy, scope and implementation plans for projects that directly impact HTP and its customers' online experience, while facilitating the creation and planning of digital marketing content and assets on the company websites, social media, search and email.• Manage channel business and relationship with online business partners (Amazon.com, HomeDepot.com, etc.)• Identify opportunities to build business and drive online retail business to achieve sales and brand goals• Manage all customer acquisition channels including paid search, organic search, email and referral marketing efforts

Providence, Rhode Island Area

Responsible for social media management, content development and execution of promotional programs.Community Development:• Facilitated community participation and dialogue• Contributed to content development, including blogs• Ensured brands are represented with the consistent voice across all social media channels• Executed promotional programs, such as contests and giveawaysConsumer & Market Insights:• Became the eyes and ears of the brands in social and emerging media channels• Monitored community conversations for consumer feedback and insights• Utilized market research surveys and polls, as well as online media analytics toolsProgram Evaluation:• Utilized website and social media analytics to evaluate program results• Contributed to company case studies and presentations

Fall River, Massachusetts

Responsible for creating compelling content that attracts web visitors to our website through various mediums such as blogs, emails, press releases, and social media networks in an effort to increase traffic and conversions. • Created new PPC campaigns and keywords while improving ROI• Planed and executed promotional emails weekly• Coordinated homepage banners with graphic designer• Expanded product lines on all store platforms• Wrote and scheduled content for blog and social media outlets• Analyzed performance of site metrics and provide recommendations to management

West Bridgewater, Ma

Responsible for maintaining all content and marketing on the Paula Young, Especially Yours, and Wig.com sites that helped the businesses improve their competitive stance on the web. In addition, led the execution of efforts that drove traffic to the sites and improved the shopping experience for customers; ultimately increasing conversion rate.• Worked with key stakeholders including Site Developers to manage the product content of three ecommerce sites via MarketLive platform and other applicable sources• Partnered with Merchandising regarding product and inventory initiatives• Investigated and executed new features that improved usability and shopability on the site• Updated blogs and social content daily, incorporating timely and relevant content that led to interaction/traffic/links• Executed SEO efforts will built links and improved sites’ natural search rankings • Spearheaded efforts to improve performance of Wig.com

Coordinated marketing campaigns for online, interactive media, and print publicationsIdentified target markets, research competition, and helped manage product launchesDeveloped content for media advertising, trade shows, and websitesPromoted trade shows through social media outlets: Facebook, Twitter, etc.Online Sales Support• Online Ad Operations• Online Inventory and Forecasting• Distributed online display ads monthly report cards• Distributed newsletters Event Marketing• GoHealthy! SouthCoast Expo• SouthCoast Man & Woman of the Year • New England Business Bulletin’s 40 Under 40• Newsroom Public Forums

Developed surveys and gathered data through various means of communicationInputted data into SPSS and presented findings and recommendations to

• Basic copywriting and proofing of promotional material including brochures, online and in-paper ads.• Proactively organized and attended events designed to promote SouthCoast Media Group and its Web sites.• Acted as coordinator for media sponsorships with local non profits and participate in community events as needed.• Worked with creative services to develop marketing materials and online graphics.• Explored building relationships and partnerships with other website, media and organizations.• Seeked opportunities and complete applications for contests and awards for SouthCoast Media Group products.• Assisted in the development of sales initiatives and program to build readership and marketing solutions for local businesses.• Managed multiple projects including administrative tasks, in a fast-paced, deadline driven work environment.