As a Senior Manager E-Commerce Marketing Activation at PUMA Group, I lead the planning and execution of regional online campaigns, promotions, and activations to drive traffic, conversion, and revenue across PUMA's eCommerce channels. With over fifteen years of experience in eCommerce marketing and digital project management, I have a proven track record of delivering results-oriented and data-driven strategies that align with PUMA's brand vision and business objectives.I have a strong expertise in Search Engine Marketing (SEM), social media marketing, CRM, affiliate and Web Analytics, and content management, which enable me to optimize the performance and user experience of PUMA's eCommerce platforms. I also have a passion for learning and developing new skills, I am motivated by the challenge and opportunity of growing PUMA's online presence and market share in the competitive and dynamic sports and lifestyle industry.
-
Go To Market ManagerForty WinksMelbourne, Vic, Au -
Digital Marketing ManagerAustin Group Jul 2024 - PresentMalvern, Victoria, Au -
Senior Manager E-Commerce Marketing ActivationPuma Group Apr 2022 - Jul 2024Herzogenaurach, De -
Ecommerce Marketing ManagerPuma Group May 2018 - Apr 2022Herzogenaurach, De -
Digital Project ManagerLeap Agency Jan 2017 - Apr 2018
-
Account ManagerAsp Solutions Ltd Oct 2014 - Jul 2016London, England, GbAccount Manager for ASP Events. Recently voted No. 1 Technology Supplier to the Events & Exhibitions industry, ASP has been creating award winning websites and technology specifically for events for 18 years.As the first point of call for my clients, I not only dealt with day to day enquiries but also focussed on ways to proactively find solutions to their everyday challenges, consulting them on how to get the very best out of the ASP suite of products.Key responsibilities- Client retention and upselling - seeing out opportunities for growth within my portfolio of clients - Building relationships key to aiding retention and acquisition of business. - Client training - ensuring the ASP client base has the tools and knowledge they need to make the most of the Showoff CMS (SaaS product) - Led the redevelopment of the in house training programme given to all clients who use our products. -
Client Services Manager3Mil Ltd Jan 2012 - Sep 2014London, GbA creative agency working across brand, digital and graphic design. Account Management of ‘In The Night Garden Live’- a children’s theatre production based on the popular TV programme. Marketing the show included extensive press advertising, online advertising, Facebook campaigns and microsites. Worked with the key stakeholders of Minor Entertainment, and their internal design team as well as the 3mil designers. Project Management of Oxford City Councils ‘Community and Neighbourhoods’ initiative, which included a brand development project, and several campaigns for Surrey Police. Working across all areas of the business, supporting the new business proposition, with tender applications, pitch writing and networking opportunities. Copywriting for newsletters, company marketing collateral and where required for client projects. -
Account ManagerSteel London Dec 2006 - Jan 2012London, GbAn established, top 25 full service agency, specialising in strategically led digital marketing campaigns and viral marketing activity plus national online and print campaigns. Working across key accounts, including STEEL’s most profitable and long standing. Responsibilities include maintaining excellent client relationships and identifying new business opportunities; working with the finance department on budgets and forecasts; working with the Creative Directors and Project Managers on proposals for existing clients and new prospects and pitching for (and regularly winning!!) new business.Highlights include:- The development and management of Debenhams eCRM strategy for the key Debenhams departments. Ongoing reviews to ensure we're hitting the companies targets and KPIs - Detailed campaign to give Debenhams a 'single customer view' for improved acquisition and retention eCRM - Winning Hoseasons digital media contract in a highly competitive pitch, and going on to develop and launch the companies first social media platform- Ongoing management of day to day client contact of all accounts as well as the management and development of Account Executive for the accounts -
Account ManagerFlare Aug 2005 - Dec 2006Award winning digital marketing agency specialising in interactive viral campaigns and e-commerce web development. Worked across five key accounts.
-
Work ExperienceRed Ant Design 2005 - 2005London, London, GbOffice Manager (Work Experience)
Melanie Power Education Details
-
University College For The Creative Arts At Canterbury, Epsom, Farnham, Maidstone And RochesterInterior Design
Frequently Asked Questions about Melanie Power
What company does Melanie Power work for?
Melanie Power works for Forty Winks
What is Melanie Power's role at the current company?
Melanie Power's current role is Go To Market Manager.
What schools did Melanie Power attend?
Melanie Power attended University College For The Creative Arts At Canterbury, Epsom, Farnham, Maidstone And Rochester.
Who are Melanie Power's colleagues?
Melanie Power's colleagues are Alicia Bauer, Corns Lois, Sophie Hughes, Jewert Caacbay, Philip Lomude, Adam Hill, Karen Lovejoy.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial