Melanie Pynappel Email & Phone Number

Los Angeles, California, United States

•Manage all social media channels - Facebook, Instagram, Linkedin, Twitter, Youtube, Pinterest •Run Weekly, EOM, EOQ, and EOY marketing reports that track and analyze budget and success metrics •Run point on all digital advertising - Google, Weedmaps, Yelp, Mailchimp, Spring Big, Leafly, MediaJel •Assist in launching the dispensary, brand, and website into the market for Boutiq Brand •Spearhead advertising initiatives + partner promotions for all in-store deals •Handle Media purchasing for every channel– traditional, digital, and experiential •Integrated marketing communications - created integrated marketing campaigns to create brand awareness, spread the word about retail promotions, and educate the community •Project manage all freelance creative partners design efforts

Los Angeles County, California, United States

Greater San Diego Area

•Increased brand awareness from the inception of Urbn Leaf and helped foster growth to 6 locations spread throughout multiple markets in California during my 3+ year tenure. •Created, planned, and executed an integrated marketing plan with campaigns and programs aligned to multiple dispensary locations' priorities and revenue targets, including field events, trade shows, partner programs, digital marketing, and direct consumer initiatives. • Defined account-based in-store marketing strategies in partnership with brands carried inside of the Urbn Leaf Dispensary Chain •Coordinated and executed all events in the field, as well as held online and closely tracked KPI's to ensure ROI and/or lead generation. *Created San Diego's first 4/20 food and music festival called BAYKED in 2018 & 2019 •Ran point on all budtender educational training programs for 6 dispensary locations •Organized and spearheaded visual merchandising efforts for shop-in-shop retail experiences

Greater San Diego Area

I develop and execute marketing campaigns across all iHeartMedia platforms, both locally and nationally, to help increase my clients exposure and revenue over time.• Service existing long-term accounts to ensure that all parties are completely satisfied with advertisement & relationship• Generate revenue that meets/exceeds established sales targets monthly and quarterly • Create customized proposals/ portfolios for clients while developing effective marketing strategies• Prospect potential clients by doing market research and cold calling to increase new business towards radio and digital audio budgetsChannel 933- Star 94.1- Jamn' 95.7- Rock 105.3- 101 KGB - XTRASports 1360- 600 KOGO

Cincinnati, Oh & San Diego, Ca

• Using strong communication skills to discover customer needs in result matching them up with the correct product. • Quickly troubleshoot device problems and deliver a solution. •Set correct expectations and repair consumer relationships while providing technical support. •Present workshop training classes to educate Apple consumers with basic product knowledge.

Cincinnati, Oh

•Attend Career fairs and other recruitment on behalf of Integrity. • Manage company projects, events, and social media platforms. • Design, organize and prepare collateral materials including website, brochures, posters, and informational packets. •Manage multiple accounts to identify issues, strengthen client relationships, maintain and evaluate client satisfaction • Assist the manager in writing reports and analyzing data on particular accounts

Blue Ash, Oh

•Designed marketing kit to solicit prospective customers • Developed career fair brochures to attract high potential job candidates • Collaborated in writing company profile and submitted to Business Courier, resulting in the company being recognized as one ofCincinnati's top 55 fastest growing companies • Assist sales reps with prospecting and cold-calling

Lexington, Ky

Underground Printing is a national screen printing company focused on campus apparel printing with stores at over 14 major division 1 campuses including Michigan, Michigan St., Indiana, Purdue, Kentucky, Pittsburgh, West Virginia, Illinois, and Minnesota.

Loveland, Oh

Family owned and operated salon and supply studio. Managed Daily Operations including merchandising, inventory control, ordering product, balancing cash and scheduling.

Bachelor Of Arts (B.A.), Integrated Strategic Communications

Activities and Societies: Kappa Alpha ThetaKappa Alpha Theta alumni

Integrated Strategic Communications

Activities and Societies: Study Abroad Program in Melbourne, Australia.

Education record