Melanie Pyne Email and Phone Number
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CREATIVE, MOTIVATED AND PRODUCTIVE SALES AND MARKETING PROFESSIONAL known for attention to detail, organization, and problem-solving abilities through a strong record of achievement in business development and strategy creation. Utilizing a foundation of sales and marketing experience combined with over two decades of management and leadership has led to a culmination of comprehensive marketing and public relations campaigns along with the implementation of sales strategies and tactics necessary for successful financial and organizational growth. Expertise in Microsoft® Office Suite and other systems enable the quick and concise creation of presentations, sales documents, training materials and other essential collateral from start to finish. Basic understanding of HTML and email marketing platforms. Intermediate skills with website content management/web platforms. SKILLS• Strategic Business/Market Planning• Market Research• Marketing Communications• Special Events Management• Public Speaking & Presentations• New Business Development• Competitive Tracking & Positioning• New Product Launches• Team Building/Leadership• Compliance/Logistic Management• P&L Management/Budgeting• Media & Press Relations• Facebook Advertisement• Staff Training & Development• Community Outreach• Media & Press Relations• Twitter/Instagram
Bda, Llc
View- Website:
- bdainc.com
- Employees:
- 1089
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Sr. Account Manager | Sports SponsorshipsBda, LlcUnited States
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Field Marketing Manager - Md, Dc, Mc And Nj At Pernod RicardPernod RicardBaltimore, Md, Us -
Field Marketing Manager - Md, Dc, Mc & Nj At Pernod RicardPernod Ricard Jun 2021 - PresentParis, Ile-De-France, FrA member of the commercial field marketing team, ensure in-market programs, events and partnerships are aligned with national brand strategy, supporting the markets to accomplish sales priorities. Support and influence brand and channel planning by communicating local market intelligence and growth opportunities to the Brand and Channel/Shopper Marketing teams. A trusted partner to cross-functional stakeholders in marketing, sales, finance and at the distributor, enabling broader portfolio strategy execution.
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Market Activation Manager - Md, Dc, McPernod Ricard Feb 2018 - May 2021Paris, Ile-De-France, FrA member of the local sales team, responsible for developing, communicating, and executing local marketing and sales programming to accomplish market volume and NNS priorities. Supports and influences brand by communicating local market intelligence and geography-specific growth opportunities to the Brand teams.
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Brand DirectorRaventós Codorníu North America Oct 2006 - Aug 2015Sonoma, California, UsDeveloped and implemented US market strategy for multi-line wine portfolio from Spain. Collaborated with top level management to create brand vision and determine short and long-range objectives in alignment with the portfolio’s strategic sales objectives. Managed agency activities including media planning/buying, package development and in-store promotions complementing field sales programming. Effectively communicated brand strategies, product information, and business opportunities through Nielsen trends to all pertinent audiences: internal, distributor, trade, and consumer. Brand group under responsibility +40%, contributing 54% of net revenue to organization.Resume attached for detailed accomplishments. -
Direct Wine Shipment StudyState Of Maryland May 2010 - Oct 2010Baltimore, Maryland, UsSB 858 - Policy of permitting Direct Shipment of Wine to Consumers in Maryland. Report is due to the Maryland General Assembly by December 31, 2010.Will work directly with the Comptroller's Office of Maryland' s Field Enforcement Division to conduct the Direct Shipment of Wine to Consumers in the State of Maryland. The study will include:1. The evaluation of the best practices used by 37 states and DC where Direct Wine Shipment is allowed;2. The evaluation of related fiscal, tax and other public policy and regulatory issues;3. Determine:* Best practices for preventing access by underage drinkers.* Significant increase or decrease in access to or demand for wine by underage drinkers that has been documented as the result of direct wine shipment laws;* Best practices for collecting relevant tax revenues;* Benefits and costs to consumers.* Effect of direct wine shipment laws on in-state alcoholic beverages licensees and other local businesses. -
Area Sales ManagerRobert Mondavi Winery Aug 2004 - Feb 2005Oakville, Ca, UsPromoted sales, goodwill and image of Robert Mondavi wines through contact with distributor management, sales representatives and key on and off premise accounts in 225M case market. Communicated needs and expectations of sales depletions, distribution and product placement to distributor management and sales force. Presented all new wines and line extensions, and monitored distribution goals by house quarterly. Further developed general wine education to trade and consumers via state wide fund raisers, charity events, trade events and special promotions. Managed point of sale materials and allocated wines for entire portfolio.• Planned an awareness campaign for the Maryland Chapter of the Leukemia and Lymphoma Society. The 60 day cross-promotion boosted sales +6% and raised +$6,000 for the charity.• Secured successful product placement for Robert Mondavi Private Selection Wines in the 2005 Presidential Inauguration by negotiating a new affiliate marketing campaign with Washington DC’s JW Marriott. -
Area Sales ManagerRémy Cointreau Oct 2002 - Aug 2004Paris, Île-De-France, FrSupervised and managed the sales of Remy Cointreau wines and spirits as coach and motivator of distributor management and sales force for 275M case region; $16MM in yearly (Fiscal 03-04) revenue. Define and manage goals to ensure distributors achieve sales depletion plan in profitable manner. Responsible for forecasting regional sales plan and expense plan.• Developed first time Mid-Atlantic wine distributor sales training program for entire brand portfolio. • Planned and implemented a multiple brand sponsorship with Pimlico Race Course management; Managed print, media, outdoor and interactive advertising strategies; Created awareness campaign raising +$5K for Maryland’s Chapter Foundation Fighting Blindness; Increased sales by 12%. -
On-Premise Field ManagerBreakthru Beverage Group Feb 1998 - Oct 2002Cicero, Illinois, UsManaged eight sales representatives responsible for a $3.5MM multi-line wine, spirits and beer portfolio. Managed sales and merchandising forecasts and goals, brand programming and incentive strategies based on market trends and division priorities. Quintessa Brand Manager: Promoted sales, goodwill and image of Quintessa wines in key on and off premise accounts. Communicated needs and expectations of sales depletions, distribution and product placement to distributor management and sales force and recapped results quarterly.** Promoted from Sales Representative based on record of proven merit.
Melanie Pyne Skills
Melanie Pyne Education Details
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Towson UniversityMass Communications & Pr -
Maryvale Preparatory School
Frequently Asked Questions about Melanie Pyne
What company does Melanie Pyne work for?
Melanie Pyne works for Bda, Llc
What is Melanie Pyne's role at the current company?
Melanie Pyne's current role is Sr. Account Manager | Sports Sponsorships.
What is Melanie Pyne's email address?
Melanie Pyne's email address is me****@****ail.com
What is Melanie Pyne's direct phone number?
Melanie Pyne's direct phone number is +170385*****
What schools did Melanie Pyne attend?
Melanie Pyne attended Towson University, Maryvale Preparatory School.
What are some of Melanie Pyne's interests?
Melanie Pyne has interest in Leadership, Team Building, Gourmet Cooking, In Market Promotions, Business Development And Innovation, Marketing And Communications Strategy, Children, Education, Mentoring, Running.
What skills is Melanie Pyne known for?
Melanie Pyne has skills like Marketing Strategy, Marketing, Market Planning, Sales, Integrated Marketing, Wine, Brand Management, New Business Development, Sales Management, Strategy, Management, Alcoholic Beverages.
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