Melanie Mathieu Raffa Email & Phone Number

Calgary, Alberta, Canada

At Copper, I support multiple points in the customer journey. From crafting and delivering tailored in-app experiences for our customers via Intercom, to producing and hosting our quarterly customer webinar, I wear many hats. My role also includes the creation and execution of various customer advocacy programs, including referral programs, case studies.

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• In April 2021 I successfully launched my first Etsy shop and brand: Ghost Country Co.
• In 3 weeks I grew my brand's Instagram account to over 300 active followers.
• I made 5 Etsy sales in the first 3 months of operation, established a consignment partnership with a local business to sell my pieces and have completed 4 commissioned custom pieces.
• I do my own graphic design and I crafted my own branding (logo, digital assets).
• I am a solo artist creating custom handcrafted goods in Alberta, Canada.

Toronto, Canada Area

• As a Digital Marketing Consultant on the Digital Marketing Consultancy (DMC) team I own a portfolio of 50+ broker relationships I actively manage on a bi-weekly, monthly and quarterly basis. I am consistently growing.
• Through the consulting process I help brokers with their lead generation, lead management workflows, CRM technology (Zoho, Adluge, Pipedrive, Hubspot), website design and development, email marketing, SEO, SEM, social.
• I help brokers craft a marketing strategy to meet their business growth goals, for ex. launch a new group insurance brand, grow their commercial book of business, grow their niche insurance products like Motorcycle.
• I actively work with marketing & analysis tools such as Google Analytics, Google Tag Manager, Ahrefs SEO tool, Google Lighthouse and HotJar. I am very familiar with the WordPress platform.
• As part of the DMC's digital education strategy for brokers, I've presented webinars on LinkedIn marketing, employee advocacy programs, Facebook marketing, email marketing automation, and strategies to sell more during.
• I work with internal teams and product leaders to understand Aviva's business goals, share broker feedback and better align broker strategies to Aviva growth goals.

Toronto, Canada Area

• Consulted with the client to develop and implement an innovation program (hackathon, design jam, workshop, boot camp or education series) to meet their business objectives.
• Collaborated with internal and external stakeholders to deliver exceptional programs, events and experiences.
• Crafted and executed on tactical plans to successfully meet client KPIs.
• Produced high quality materials including project proposals, client communications and outbound communications to a variety of audiences on different digital platforms (email, social media, Slack etc.)
• Developed reporting infrastructure to feed KPI results back to clients on a consistent basis and analyze ROI.
• Internally crafted and implemented the digital marketing strategy for Hackworks to grow our business and better engage with our participant network.

Toronto, Canada Area

• Supported 1300 Canadian brokerages with their digital strategy.
• Consulted in 50 Broker engagements.
• Audited broker digital presence (website, display ads, social media, SEO, SEM, email marketing, etc.) to understand user experience, conversion, branding and customer awareness.
• Analyzed Google Analytics accounts to understand broker website traffic, channel performance, audience and user paths.
• Reviewed and provided guidance on the infrastructure of sales, Business Management, Lead Management and Customer Relationship Management systems.
• Researched and vetted agency vendors to assist brokers with their digital projects. To date vetted 47 international agency partners across varying digital specialties.

Toronto, Canada Area

• Exclusively managed the Digital Marketing for Financial Services Summit portfolio with flagship events in Toronto, New York, San Francisco and London, UK.
• Created and executed on marketing plans using a mix of direct & digital marketing strategies.
• Designed layout/copy and created segmented audience databases for email marketing campaigns distributed through Salesforce.
• Managed content marketing strategy and created digital content including eBooks, articles, surveys and infographics.
• Built and executed SEO/SEM strategy for conference websites.
• Produced content for & managed social media accounts Twitter, LinkedIn and Facebook using Tweetdeck and Hootsuite.

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

• Wrote and edited communication materials such as talent bios, episode recaps, promotional Twitter posts and show descriptions.
• Prepared and uploaded press releases to the Shaw Media website.
• Prepared and mailed press kits to journalist contacts.
• Assisted execution of Global TV press junkets by managing schedules, directing talent and liaising with journalists.
• Tracked all media activity in a Media Rating Points report for all Global TV shows.
• Drafted social media tracking reports as required.

Toronto, Canada Area

• Handled professional communication with students, alumni and staff via phone, email and in person on behalf of the university.
• Answered the "Advisors"​ contact email, directing students to information online, connecting them with academic advisors and processing paperwork (official transcripts, student file forms).
• Prepared, printed and mailed copies of official transcripts.
• Acted as a liaison between students at the front desk and the Advisors and Career Services staff.
• Booked appointments for students and staff.
• Managed internal communication: daily attendance, event notifications and office updates.

Toronto, Canada Area

Bremen Area, Germany

• English communications specialist for the International Office within the University of Bremen.
• Translated German text into English.
• Reviewed previously translated text for spelling mistakes or misinterpretations.
• Completed a newly designed brochure for the International Office with a focus on attracting international students.
• On-site assistant for all International Office events such as the bi-yearly International Day and weekly Cafe International meetings for PhD students and researchers.
• Representative for studying in Canada during the International Day seminar for international study in North America (gave presentation, answered questions).

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Bachelor Of Arts (B.A.), Communication And Media Studies - Specialization In Public Relations

Honours Degree from the University of Guelph Applied Diploma from Humber College ITAL

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