Results-driven Commercial Leader with expertise in e-commerce, customer service, and retail. Proven track record in developing and executing strategies that drive online sales growth, enhance customer experiences, and optimize in-store operations. Adept at integrating digital and physical revenue channels to deliver a seamless brand experience. Skilled in leading cross-functional teams, analyzing performance metrics, and adapting strategies to meet market demands and customer expectations. Committed to maximizing revenue, improving customer satisfaction, and strengthening market position through data-driven insights and innovative solutions.

Spearheaded the development and execution of retail projects, achieving on-time, within-budget completion, by leveraging robust project management and leadership skills. Orchestrated comprehensive project phases from conception to launch, including design, construction, and staffing, for luxury brands such as minnow swim and Dôen, enhancing brand visibility and customer engagement. Led cross-functional teams in the delivery of exceptional retail experiences, incorporating team training, visual merchandising, and store events, to elevate customer satisfaction and brand loyalty.

BEAUTY: PROMOTION AND PRESENTATIONWinter and Spring semesters instructor at FIDM. Focus on developing curriculum and teaching students the power of experiential marketing, presentation and consumer activations within the retail division of beauty.

Responsible for the strategic direction, development and overall performance of goop’s growing retail division, with a focus on brick & mortar expansion in the US and abroad. Industry-leading retail expert who conceptualized and executed strategy, store development and build, team leadership and management, and brand experience of 5 permanent, 22 pop-up, 8 pop-in and 7 one-day IRL retail experiences.

Oversaw the staff and daily functions of all Clare V. retail stores and was responsible for business & strategy of e-commerce. Planned Budgets, negotiated leases, and project managed new store openings. Worked with planning and allocation team on store needs based on OTB. Created the processes and communication standards to obtain the best corporate/retail relationship. Recruited, hired and trained staff. Managed payroll hours spent per retail location. Acted as connecting factor between all cross-functional teams within corporate and retail environments. Streamlined corporate policies including travel, employee handbook, expense reporting, and time-off requests. Executed business strategies derived by Investment Company.

Responsible for managing all functions of the West Coast retail stores (Los Angeles, San Francisco, Portland and Chicago) including but not limited to, staffing, training, sales, customer service, inventory, retail systems and procedures and brand experience. Analyzed processes and procedures to continuously find methods to simplify, improve, and maximize resources.

Created and executed merchandising displays for the Los Angeles stores. Manage store operations, sales and product placement.

Visually merchandised the Los Angeles flagship store at The Grove, both men's and women's, product placement for seasonal floorsets and weekly store updates. Worked with store operations, communication, maintenance and brand senses teams to develop processes for flagship stores. Processes including store merchandise hours, prop and merchandise display standards, store lighting standards and flagship merchandise allocation. Directed a team of two brand coordinators responsible for managing and training the brand senses.

Trained west coast regional managers, district managers, and store managers on proper knowledge of company standards and procedures associated with the brands visual experience and merchandising. Signed-off on new store openings by evaluating the product merchandising, in-store marketing, and overall brand experience. Oversaw the opening of the west coast flagship store at The Grove.Managed the floorset process at the 5th Avenue flagship store in New York City.

Responsible for generating sales by creating an aesthetically pleasing atmosphere to reflect the brand and the customers interest and lifestyle. Worked with merchant, design, allocation and planning teams to creatively manage merchandise placement for seasonal floorsets and weekly updates in stores, company wide. Presented weekly merchandise updates to the company CEO and executive team. Participated in the development of all aspects of the customer store experience; in-store marketing, store props, music, brand publicity and creative concepts for future seasons. Managed a team of brand coordinators, responsible for store communication via document production providing the presentation directives and expectations to all stores nationwide.