Melanie Risley Email & Phone Number

Los Angeles, Ca, Us

Manage and execute social media content and engagement strategies to foster a strong community of skate and climbing enthusiasts.Collaborate with leadership and external partners to develop announcements that adhere to multiple brand guidelines, enhancing communication clarity and consistency.Curate and post engaging content on TikTok and Instagram, including Reels, Stories, and Carousel posts, utilizing AI, CapCut, and Canva to align with community interests.Monitor and respond to incoming comments, messages, and mentions, ensuring timely and brand-aligned interactions.Track social media management trends and provide strategic recommendations to enhance community engagement.

Bentonville, Arkansas, Us

Conduct market research to identify trends and opportunities, crafting collateral that resonates with target audiences.Develop and launch 90-day content strategies across platforms, ensuring consistent brand messaging and consumer satisfaction.Track brand mentions and community interactions, escalating key partner opportunities and addressing customer inquiries.

Managed daily event operations, from planning to execution, ensuring smooth coordination of all event logistics Oversaw event communications, maintaining consistent updates with participants and stakeholders Drove e-commerce sales through event-specific promotions and seamless digital experiences Led social media marketing strategies to build excitement and engagement before, during, and after events Focused on community marketing, fostering connections and participation within the skate and active lifestyle communityCollaborated with cross-functional teams to deliver cohesive and impactful event experiencesSocial Media Stats:- Increased Instagram content interactions by 6,853% in 90 days- Increased Instagram accounts reached 630% followers and 14,760% non-followers in 90 days- Increased Instagram impressions by 27,051% in 90 days- Increased Instagram accounts engaged by 2,066% followers and 21,000% non-followers in 90 days- Increased Instagram followers by 40.5% in 90 days- 530 Bitly Location & Schedule link engagements (link in bio & stories CTAs)- 156 Bitly link engagements for route maps (link in bio & stories CTAs)

Boston, Massachusetts, Us

Designed and executed communications strategies aligned with brand objectives, leading website improvements that optimized user experience and increased site traffic.Collaborated cross-functionally to refine product value propositions used in email campaigns and external collateral, driving engagement and conversion.Analyzed data and metrics to assess campaign performance and implemented optimizations for continuous improvement and impact measurement.Collaborated cross-functionally to refine product value propositions used in email campaigns and external collateral, driving engagement and conversion.

Austin, Texas, Us

Formulated and executed educational content for live stream and website contentManaged and organized incoming guest content and blog contentCurated monthly newsletters sent to Twitter and Mailchimp subscribersAssisted with partner acquisition for content campaignsCoordinated and communicated with COPE leadership team members and partners to assist them in the planning, scheduling and reporting back on key tasks and actions that will be implemented through programs Coordinated outreach with program participants to inform them about COPE activities, coordinate logistics, etc.

Salt Lake City, Utah, Us

Developed comprehensive marketing strategies including campaigns, events, and digital marketing, ensuring alignment with company initiatives.Managed branded content productions and talent partnerships, delivering projects on time and exceeding quality expectations.Led a distributed team of remote freelance copywriters, designers, and video editors, fostering creativity and collaboration to deliver high-quality projects on time.Managed customer relations and digital community engagement, providing a positive and consistent brand experience.

Los Angeles, California, Us

Provides community development, advocates for community members, assists clients directly with information and referral services, and facilitates an awareness of social needs and trends within the community.Community Projects: Game Changers, Super Coaches, PlayVS Academy, and Volunteer CoachesSupport and Content Projects: PlayVS Help Center and in-platform Getting Started content

Los Angeles, California, Us

Planned and executed internal company gatherings and key external events, enhancing community engagement and brand visibility.Developed digital event series for diverse communities, coordinating with influencers and ambassadors to represent the PlayVS brand.Designed and maintained digital event metrics to monitor effectiveness, supporting quarterly OKRs and strategic goals.Managed customer inquiries through digital communication, ensuring prompt and professional resolution of issues.Managed community interactions across multiple social media platforms, ensuring alignment with brand values and tone.

Brooklyn, Ny, Us

Fayetteville, Arkansas, Us

Planned and lead professional development for technology integration, instructional practices, and state testingModeled lessons in class and after school

Springdale, Arkansas, Us

Teaching ExperienceThird Grade, Kindergarten· Evaluate students and implement intervention plans for all students’ growth and ensure differentiation within lessons· Collaborate with grade-level teachers for lessons· Participated in multi-grade committees to ensure scope and sequence of curriculum· Technology integration for one-to-one Chromebooks in third grade and one-to-one iPads in kindergartenAdditional Training and CertificationseMints Instructional Model Certification, anticipated May 2017· Designed for 21 Century Competencies· Plan and model lessons that include the four eMints components: high-quality lesson design, powered by technology, community of learners, and authentic learning· Specifically focused on the use technology to enhance lessonsESL Endorsement, May 2016· Trained to include teaching techniques to help English as a second language students· Modeled lessons based on teaching techniques in multiple content areas· Passed Praxis exam to be endorsed

Leadership Experience · TAP Leadership Team – develop long range plans for weekly teacher professional development meetings, evaluate peer teachers, assist and model for teachers new strategies for targeted growth areas, help to develop and lead professional development for in-service days, Lead bi-weekly curriculum and instructional meetings with grade-level team· Leader In Me Lighthouse Team – Assisted with creating committees for implementing Leader in Me Program, lead improving the library’s environment, school hallways, implemented and modeled Leader in Me lessons, planned and implemented Leader in Me “Leadership Day” in which other schools came to see the Leader in Me process, help to design Leader in Me training for new teachers· Professional Development Presenter – trained presenter in the Apple products, Leader in Me program, Smartboard program; Model teacher for CGI training and ELLA trainingTeaching ExperienceKindergarten, First Grade, Third Grade· Evaluate students and implement intervention plans for all students’ growth and ensure differentiation within lessons· Collaborate with grade-level teachers for lessons· Participated in multi-grade committees to ensure scope and sequence of curriculum

Master Of Arts In Teaching, Elementary Education And Teaching

Bachelor Of Science In Education, Elementary Education And Teaching