I am a former educator that learned that content strategy and marketing had a lot of crossover with educational practices. Brand marketing allows me to combine my passion for education with my savvy in tech and media. I utilize my ability to break down steps into consumable chunks while keeping the audience engaged.-Built and organized social media campaigns-Wrote newsletters and blogs-Utilized Google Keywords Planner and other SEO software-Designed, wrote, and implemented a Knowledge Base center on Zendesk and Intercom-Organized and promoted virtual and hybrid events including agendasAs a lifelong learner, I am currently under the mentorship of a Storybrand trainer that helps refine my skills for auditing and developing brand content with the audience in mind. We work together to develop social media content in Metricool and WordPress blogs. I would welcome the opportunity to discuss my background and further illustrate how my experiences can contribute to your success.CAREER HIGHLIGHTSOver eight years of management experience in a variety of roles, from managing small teams to serving in executive leadership positions.__Developed and executed measurable, multi-channel go-to-market campaigns for product launches & integrations across priority verticals__Developed and executed strategic initiatives for branded content productions with partnerships and talent.__Managed projects and partners concurrently for esports education programs and content including PlayVS Academy, digital events, and Help Center. __Built external and internal relationships to host events including a series of talks that brought awareness to women in the gaming industry from organizations across the United States and Europe.__Translated company-wide OKR goals by strategically tracking digital event engagement and user account activation to generate warm and hot leads for sales.https://bit.ly/melanierisley_portfolio