Melanie Roe Email & Phone Number

Brooklyn, Ny, Us

Brooklyn, Ny, Us

Neuilly Sur Seine, Ile De France, Fr

Working closely with engineering, marketing, analytics and prominent third-party vendors, I managed key retention products including the high-performing email marketing platform. In this role I delivered initiatives to drive channel growth, as well as supporting many industry-leading programs such as Virtual Artist, in-store Digital Makeover Guides, Beauty Insider loyalty program, and Play! by SEPHORA subscription box. In my last project I delivered a feature which increased revenue and enhanced the client experience for digital marketing channels (email, search, display, social, affiliates) on mobile, which immediately grew conversion rate x2 for the email channel. Collaborating, prioritizing and communicating a clear vision with efficiency and enthusiasm are critical to this role, to deliver results and growth for the business.

Melbourne, Victoria, Au

I drove online customer acquisition through defining, prioritizing and delivering roadmap initiatives and features to achieve high sales targets. Working closely with a wide range of teams and playing a critical role in the company's digital transformation, I delivered:- Conversion rate growth from 4% to 13%.- An omni-channel strategy which achieved a 40% year-on-year sales growth.- Various initiatives driving customer and operational efficiency, and reducing cost to the business.

Clayton, Vic, Au

Reporting to the CEO in a fast-paced environment, I managed all customer-facing digital platforms to increase sales, subscriptions and advocacy. Key achievements included:- Delivered an innovative award-nominated mobile app, accounting for 30% of revenue.- Optimized purchase funnel resulting in online AOV being 50% more than through call centre.- Launched a variety of new platforms, including the company's first mobile site, a customized CMS, live chat, and analytics strategy.

South Yarra, Vic, Au

Viva Tags was a mobile commerce start-up which utilized QR code technology to enable mobile payments. I developed the company's service offering and marketing strategy for brands, retailers, and consumers. Key achievements included:- Developed the company brand, customer-centric value proposition and service offering.- Guided the UX and design of iOS & Android apps.- Launched the product! An exciting moment for any start-up.

South Bank, Queensland, Au

Personalised Plates Queensland (PPQ) operates under a joint venture arrangement with the Department of Transport and Main Roads, to sell and market personalized/specialty licence plates. My increasingly key roles within PPQ gave me a broad range of experience and led to the creation of this role, where I achieved:- Grew online sales channel from 20% to 75% of total revenue (approx $19m p.a.).- Delivered a layaway management portal to enable customers to self-serve, representing 20% of sales.- Managed new product launches, including one which generated over $2 million in revenue within a few days.- Launched social media profiles (some of the first in Australia) - and built a support team.- Grew email subscribers x30, with subscribers’ transactions 35% higher than average.

South Bank, Queensland, Au

eMarketing Product Manager (April 2006 - March 2008) was a new position, created as PPQ began to invest in eCommerce. This position ultimately led to a promotion, because I:- Achieved strict sales targets, and defined additional relevant digital KPIs.- Delivered operational and roadmap web projects consistently within set budget and timeframe.- Launched a full website refresh, with optimized customer and purchase journeys.- Established a successful opt-in email programme, particularly challenging given the unique nature of the product.Previously, as Business Services Executive (January 2002 - March 2006) my key achievements included:- Grew the department’s revenue by 100% over three years.- Implemented a new CRM system, then adopted by the Queensland Department of Transport.- Executed marketing plan including online, radio, press, outdoor, TV and point of sale.

Band Manager - Speedstar (2001 - 2005)Managed Brisbane band Speedstar (part-time) who released two records ('Bruises You Can Touch' and 'Forget The Sun, Just Hold On') through EMI Music. My wide range of duties included PR, promotions, bookings, record company liaison, tour coordination, data acquisition, email marketing, merchandise.Internet Marketing Assistant @ Dark Blue Sea (November 2000 - November 2001)With a goal of driving traffic to a variety of domains using early SEO techniques, I created and published content, and developed online and affiliate marketing campaigns which increased site traffic by 70%.PR Consultant Coordinator (Contract) @ The Corporate Advantage (July 2000 - October 2000)PR account and event coordination, event coordination, administration, database management.

After graduating university, this was my first full-time role. It was perfect as it coupled my passion for music and entertainment with what I had learnt through my degree. It also enabled me to put into practice everything I had learnt from many voluntary work experience jobs I pursued throughout university at companies such as Universal Music, BMG, The Scene Magazine.At EMI/Virgin, I managed:- Sales and order management, CRM of Queensland retail outlets, and point-of-sale campaigns.- Campaigns for product releases, retail and media event coordination, advertising, PR, promotions.- Artist liaison, media schedule booking, wrote and distributed media releases.The role led to a five year part-time band management role until 2005, where I managed tours, merchandise, database, email marketing, and record company relationships.

Bachelor Of Business, Management & Marketing

Queensland Certificate Of Education