Staff Product Manager
Current
Oct 2023 - Present
AeroLeads people directory · profile
Melanie Roe Email & Phone Number
Product at Etsy, ex SEPHORA
at
Etsy
2 work emails found
@etsy.com
4 phones found area 415, 718, and 877
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Who is Melanie Roe? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Melanie Roe is listed as Product at Etsy, ex SEPHORA at Etsy, based in New York, New York, United States. AeroLeads shows a work email signal at etsy.com, phone signal with area code 415, 718, 877, and a matched LinkedIn profile for Melanie Roe.
Melanie Roe previously worked as Staff Product Manager at Etsy and Senior Product Manager at Etsy. Melanie Roe holds Bachelor Of Business, Management & Marketing from Qut (Queensland University Of Technology).
Company email context
Email format at Etsy
This section adds company-level context without repeating Melanie Roe's masked contact details.
{first_initial}{last}@etsy.com
89% confidence
AeroLeads found 2 current-domain work email signals for Melanie Roe. Compare company email patterns before reaching out.
Profile bio
About Melanie Roe
I deliver intuitive and impactful digital products to connect brands with their customers. I have launched and managed a number of successful and innovative customer-centric products throughout my career, and am passionate about using technology to create frictionless and engaging user experiences. Working across a variety of industries, from start-ups to large size organizations across Australia and North America, has seen me develop a unique and transferable skill-set in retail and beyond.Of all my achievements, I'm most proud of these:- Moved to San Francisco and landed at one of the world's most innovative beauty retailers, SEPHORA... before moving to New York and being part of the Etsy family to help Keep Commerce Human!- Coined the phrase 'Tap to App', which went global... at least in SEPHORA. It's a long story, but a fun one.- Increased online conversion rate from 4% to 13% at EnergyAustralia. - Launched an online subscription grocery retailer’s first mobile app. It was not only a huge hit with customers but delivered outstanding business results.- Grew online to represent 75% of total revenue (from 20%) at Personalised Plates Queensland (PPQ).- Elected to the AIMIA (Australian Interactive Media Industry Association) Committee by my peers, helping grow the digital industry in Queensland Australia.- Vint Cerf ('Father of the Internet') congratulating me on achieving my first $1M month online in 2007. Thanks Vint, you superstar.So, what does the future hold? Given I've come to the sad realization I will never be a successful pop star (apologies, 6-year-old self!), I just want to keep working with great people and doing cool digital stuff with a bundle of energy and enthusiasm. Email mel@melanieroe.com.au if you want to say hello. I'd love to hear from you!
Listed skills include Digital Strategy, Digital Marketing, E Commerce, Seo, and 27 others.
Current workplace
Melanie Roe's current company
Company context helps verify the profile and gives searchers a useful next step.
10 roles
Melanie Roe work experience
A career timeline built from the work history available for this profile.
Senior Product Manager
May 2018 - Sep 2023
Senior Product Manager - Digital Marketing
Working closely with engineering, marketing, analytics and prominent third-party vendors, I managed key retention products including the high-performing email marketing platform. In this role I delivered initiatives to drive channel growth, as well as supporting many industry-leading programs such as Virtual Artist, in-store Digital Makeover Guides, Beauty.
Feb 2016 - Apr 2018
Manager - Digital Adoption
I drove online customer acquisition through defining, prioritizing and delivering roadmap initiatives and features to achieve high sales targets. Working closely with a wide range of teams and playing a critical role in the company's digital transformation, I delivered:- Conversion rate growth from 4% to 13%.- An omni-channel strategy which achieved a 40%.
Feb 2014 - Jan 2016
Senior Product Manager - Ecommerce
Reporting to the CEO in a fast-paced environment, I managed all customer-facing digital platforms to increase sales, subscriptions and advocacy. Key achievements included:- Delivered an innovative award-nominated mobile app, accounting for 30% of revenue.- Optimized purchase funnel resulting in online AOV being 50% more than through call centre.- Launched.
Mar 2012 - Feb 2014
Marketing Manager (Contract)
Viva Tags was a mobile commerce start-up which utilized QR code technology to enable mobile payments. I developed the company's service offering and marketing strategy for brands, retailers, and consumers. Key achievements included:- Developed the company brand, customer-centric value proposition and service offering.- Guided the UX and design of iOS &.
Aug 2011 - Mar 2012
Senior Product Manager - Digital
Personalised Plates Queensland (PPQ) operates under a joint venture arrangement with the Department of Transport and Main Roads, to sell and market personalized/specialty licence plates. My increasingly key roles within PPQ gave me a broad range of experience and led to the creation of this role, where I achieved:- Grew online sales channel from 20% to 75%.
Apr 2008 - Jun 2011
Emarketing Product Manager (2006-08) And Business Services (2002-06)
eMarketing Product Manager (April 2006 - March 2008) was a new position, created as PPQ began to invest in eCommerce. This position ultimately led to a promotion, because I:- Achieved strict sales targets, and defined additional relevant digital KPIs.- Delivered operational and roadmap web projects consistently within set budget and timeframe.- Launched a.
Jan 2002 - Mar 2008
Previous Roles 2000 - 2001
Various
Band Manager - Speedstar (2001 - 2005)Managed Brisbane band Speedstar (part-time) who released two records ('Bruises You Can Touch' and 'Forget The Sun, Just Hold On') through EMI Music. My wide range of duties included PR, promotions, bookings, record company liaison, tour coordination, data acquisition, email marketing, merchandise.Internet Marketing.
Jul 2000 - Nov 2001
Branch/Promotions Coordinator
After graduating university, this was my first full-time role. It was perfect as it coupled my passion for music and entertainment with what I had learnt through my degree. It also enabled me to put into practice everything I had learnt from many voluntary work experience jobs I pursued throughout university at companies such as Universal Music, BMG, The.
Apr 1997 - Jun 2000
2 education records
Melanie Roe education
Bachelor Of Business, Management & Marketing
Qut (Queensland University Of Technology)
Queensland Certificate Of Education
Brisbane Girls Grammar
FAQ
Frequently asked questions about Melanie Roe
Quick answers generated from the profile data available on this page.
What company does Melanie Roe work for?
Melanie Roe works for Etsy.
What is Melanie Roe's role at Etsy?
Melanie Roe is listed as Product at Etsy, ex SEPHORA at Etsy.
What is Melanie Roe's email address?
AeroLeads has found 2 work email signals at @etsy.com for Melanie Roe at Etsy.
What is Melanie Roe's phone number?
AeroLeads has found 4 phone signal(s) with area code 415, 718, 877 for Melanie Roe at Etsy.
Where is Melanie Roe based?
Melanie Roe is based in New York, New York, United States while working with Etsy.
What companies has Melanie Roe worked for?
Melanie Roe has worked for Etsy, Sephora, Energyaustralia, Aussie Farmers Direct, and Viva Tags.
How can I contact Melanie Roe?
You can use AeroLeads to view verified contact signals for Melanie Roe at Etsy, including work email, phone, and LinkedIn data when available.
What schools did Melanie Roe attend?
Melanie Roe holds Bachelor Of Business, Management & Marketing from Qut (Queensland University Of Technology).
What skills is Melanie Roe known for?
Melanie Roe is listed with skills including Digital Strategy, Digital Marketing, E Commerce, Seo, Digital Media, Marketing Strategy, Social Media, and Ppc.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial