Melanie Romulo Email and Phone Number

• Implement day-to-day content updates on 250+ page corporate website (edison.com) using Adobe Experience Manager (AEM) / CQ5 CMS on behalf of Senior Web Content Strategist and key stakeholders (Investor Relations, Law, Human Resources, Community Investment and Corporate Communications).• Manage quarterly Earnings web process, coordinating with IR, Law, Media Relations, Enterprise Communications and third party vendor Thomson / NASDAQ OMX on time-sensitive web postings, Earnings conference… Show more • Implement day-to-day content updates on 250+ page corporate website (edison.com) using Adobe Experience Manager (AEM) / CQ5 CMS on behalf of Senior Web Content Strategist and key stakeholders (Investor Relations, Law, Human Resources, Community Investment and Corporate Communications).• Manage quarterly Earnings web process, coordinating with IR, Law, Media Relations, Enterprise Communications and third party vendor Thomson / NASDAQ OMX on time-sensitive web postings, Earnings conference call and employee communications, as well as maintain, refine and distribute detailed 31-step Earnings procedures document to all involved parties to ensure efficient and well-organized process.• Served as web project lead and worked with Corporate Governance to bring Annual Meeting / Proxy Statement page internal from third party; resulted in reduced costs for the company and greatly improved turnaround time when web updates were needed.• Author content including user guides, test scripts for user acceptance testing, and promotional teasers to leverage featured stories from company Newsroom.• Served as a primary contributor during launch of enterprise digital asset management (DAM) system in AEM: uploaded and tagged 700+ digital assets; authored and executed test scripts for front and back end systems; produced user guide; created user accounts for 85+ employees; trained Creative Services group on front and back end sites; demoed site for Director, followed by entire department.• Produce ad hoc and 10+ monthly web analytics reports for Edison International web properties using Omniture SiteCatalyst and Google Analytics to identify trends and provide insights to management.• Serve as technical web backup for content updates on company’s family of websites including: newsroom.edison.com on iPR Software’s CMS, parts of sce.com on IBM Web Content Manager (IWCM), edisontransmission.com, songscommunity.com, enterprise DAM, and company online style guide currently on Drupal. Show less

• Created and maintained effective web and mobile pages across numerous domains via Dreamweaver that blended marketing needs with web best practices, usability and functionality.• Assisted with front end development projects and performed cross-platform and browser testing.• Produced web optimized images and graphics in Photoshop for use on company websites, email blasts and social media.• Established, managed and grew presence of company and multiple brands on Twitter, Facebook… Show more • Created and maintained effective web and mobile pages across numerous domains via Dreamweaver that blended marketing needs with web best practices, usability and functionality.• Assisted with front end development projects and performed cross-platform and browser testing.• Produced web optimized images and graphics in Photoshop for use on company websites, email blasts and social media.• Established, managed and grew presence of company and multiple brands on Twitter, Facebook, YouTube, Google+, LinkedIn and Pinterest and contributed to off-page SEO through use of targeted keywords in well-crafted posts.• Monitored social media pages and industry forums and alerted proper contacts of feedback posted.• Implemented and optimized Facebook Open Graph tags on web pages in order to enhance and encourage interaction and engagement on Facebook.• Set up, scheduled and launched 2+ weekly email blasts to 25,000+ subscribers at a time using StreamSend email marketing software.• Converted 40+ standard online continuing education tests to a multimedia-enhanced interactive testing format powered by Brainshark, a web-based application that allows mixture of video, slideshows, PowerPoint, voiceover, photos, test questions and other materials.• Uploaded and optimized press releases for dissemination via PRWeb.• Gathered statistics data and analyzed performance of company’s 2 quarterly digital magazines using Google Analytics.• Assembled web materials for monthly Managers Meeting to chart progress and growth of web marketing campaigns.• Encoded, organized and managed video files for web and deployed them on numerous video players throughout company’s websites and mobile pages, streaming server, iTunes / RSS feeds (9 podcast feeds) and YouTube (5 branded channels). Show less

• Edited, proofread and formatted press releases and financial disclosure statements for content, clarity, consistency and grammar to fit technical requirements (e.g., HTML, XHTML and internal software) for distribution to media points (e.g., Yahoo! Finance, Reuters).• Coordinated with numerous international editorial bureaus in order to ensure the proper and timely distribution of press releases and translations.• Oversaw and directed press release traffic flow and emails amongst more… Show more • Edited, proofread and formatted press releases and financial disclosure statements for content, clarity, consistency and grammar to fit technical requirements (e.g., HTML, XHTML and internal software) for distribution to media points (e.g., Yahoo! Finance, Reuters).• Coordinated with numerous international editorial bureaus in order to ensure the proper and timely distribution of press releases and translations.• Oversaw and directed press release traffic flow and emails amongst more than 30 Editors and Account Coordinators for timely distribution of 300+ press releases daily.• Provided internal and external customer service by phone and email with clients, Sales Representatives, Account Coordinators and Editors.• Assisted clients with maximizing press release effectiveness through SEO, social media strategies and additional Marketwire products and offerings.• Tabulated and assessed editorial metrics via Excel to ensure accurate department statistics reporting. Show less

• Learned basic SEO best practices and compiled 5 page report for Partners of company with recommendations on how to improve website. • Created and edited content such as blogs, microblogs and CrunchBase profiles.• Managed podcasts, videos and presentations with Apple’s GarageBand, iMovie and Keynote. • Compiled research for client proposals and projects.

• Corresponded with reporters, organizations and community members to generate coverage on client events and news stories.• Assisted with successful outreach for City of Richmond’s General Plan Update community workshops in which more than 200 citizens attended.• Developed targeted media lists with BurrellesLuce's Media Contacts program for use with pitching.• Monitored client and industry news coverage daily and prepared clippings for client portfolios.• Authored manual for… Show more • Corresponded with reporters, organizations and community members to generate coverage on client events and news stories.• Assisted with successful outreach for City of Richmond’s General Plan Update community workshops in which more than 200 citizens attended.• Developed targeted media lists with BurrellesLuce's Media Contacts program for use with pitching.• Monitored client and industry news coverage daily and prepared clippings for client portfolios.• Authored manual for other interns to reference in order to more effectively complete their duties. Show less