Melanie Kelley Email & Phone Number

Chicago, Illinois, Us

* Spearhead 360 marketing planning and execution for video, earned and paid social, influencer, audio, website and eCommerce channels; collaborating closely with in-house and external agency partners on creative assets* Drive short and long term strategy and commercialization of product development and packaging graphics for 7 Funables licensed properties, collaborating closely with partners like Mattel, WarnerBrothers, Nintendo, and Viacom* Track Circana (IRI) consumption data on a monthly basis and provide updates to Senior Marketing Leadership (CMO)

Chicago, Illinois, Us

* Led Lemonhead partnership with National Breast Cancer Foundation, which included a sold out event (250+ attendees) on National Pink Day that empowered women to prioritize their health* Managed Wonka Magic Hat innovation and Black Forest Organic formula renovation commercialization projects; which included equipping Sales Teams with Sell Stories to effectively sell these new products in to key retailers

Chicago, Illinois, Us

* Partner with C-Suite/Leadership team on writing blog posts, company-wide emails, social media posts, and promotion of speaking engagements* Authored 11 press releases to announce news including executive hires, office expansion, charitable donations, and culture award wins* Led social media strategy for 5 DEI initiatives, including Black History Month, Women’s History Month, and Pride Month* Collaborate with Talent & Culture team to promote Bounteous recruitment efforts and culture via Built In Chicago, email newsletters, social media posts, and website content

New York, Ny, Us

* Coordinated integrated marketing communications for global CPG brand (SC Johnson)* Launched 6 product innovations under overarching brand platform* Managed project stakeholders across agencies, vendors and clients* Tracked budget and scope; ensured projects stayed within budget* Implemented Nielsen data and best practices in film executions* Supervised creation of brand guidelines book, which ensures cohesive design and messaging across film, digital and shopper assets

New York, Ny, Us

* Led film production for campaign that launched in 10 markets* Organized event logistics for 5-day creative workshop with 50 attendees* Prepared documents and itinerary for weekly client status meeting* Composed meeting contact reports; distilled notes into digestible format

Davenport, Iowa, Us

* Served as account and project manager at creative advertising agency* Partnered with 12 clients to align on brand strategy and marketing plans* Oversaw event management for 6 new coffee flavor “release” parties; over 100 people attended and 10% of attendees were new customers* Crafted written and visual content for website and social media projects* Built “sales kit” to help bring in prospective clients in target markets* Utilized Basecamp to create timelines and assign tasks to teammates* Managed interns and delegated projects to match their skills and goalsQuad Cities Area Locals Love Us – 2 Year Winner - #1 Website Development firm.Social Brand Forum attendee - Fall 2015.

Iowa City, Iowa, Us

* Utilized Microsoft Excel to make Alumni Database which included over 250 College of Pharmacy graduates* Assisted 13 faculty members in updating annual Electronic Curriculum Vitae records

Davenport, Ia, Us

* Collaborated directly on a weekly basis with Company President and Chief Development Officer to establish goals and media content for Facebook, Twitter, LinkedIn and Pinterest profiles

Davenport, Ia, Us

* Acted as administrator for Facebook, Twitter, LinkedIn and Pinterest pages, increased Twitter following by 15%, and created a Medix Company Page on LinkedIn* Contacted clients about attending Client Appreciation Day and boosted attendance from 40 to 65 (30%)* Interviewed staff members for “About” section of new Medix website and compiled information into paragraph format to highlight staff experience and expertise

* Orchestrated monthly “Martinis and a Movie” event for member holders and helped brainstorm themes, create centerpieces, and assemble tables constructively* Actively contributed to the Bumper Sticker Promotional Contest for Tornado Alley 3-D by calling 50 local businesses about participating, issuing promotional fliers, and updating related social media* Attended “Niabi Zoo Family Day” event and generated public interest in Putnam activities by distributing fliers and greeting passerby in a friendly manner* Re-organized marketing binder with over 1,000 ads and clips

Iowa City, Iowa, Us

* Utilized iPad to cover bi-annual events “LeadersLive” and “Etiquette Dinner” and created iMovie productions featured on official website and YouTube channel* Increased CLA’s LinkedIn Group Membership by 5%, raising membership from 600 in mid-January to 633 in early May* Re-designed website using Microsoft Publisher to make content visually appealing and attract more traffic

Waverly, Ia, Us

* Clipped newspaper articles from area newspapers about Wartburg and arranged them on bulletin board in front of Admissions Office for prospective students to view* Assisted marketing department by writing news articles which covered events on campus to be featured via online webpage