Melanie Taylor Email and Phone Number
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Melanie Taylor personal email
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I am obsessed with brands and why (and how) consumers connect to them and ultimately drive business. I’ve worked with every tool available to change consumer behavior from market research, positioning and message architecture, traditional media, digital/performance marketing, database/CRM marketing, social media, experiential marketing, and public relations. And I know that the tools only work when you start with a data and insights-driven strategy. Despite often being part of creative problem-solving, I remain strongly focused on growth and the bottom-line. I have a long track record of fiscal responsibility, identifying cost-cutting opportunities, and formulating new ideas to leverage marketing and technology to meet objectives and grow the business. This includes being part of executive leadership teams, direct engagement with the C-suite, new business development, and P&L management.My agency and client-side experience has fostered a true respect for the consumer, and I manage my teams with that same respect. I am an honest and passionate creative leader, director, and doer with a strong commitment to developing talent whether in person or remotely.Industry experienceLuxury | Hospitality | CPG (Consumer Packaged Goods) | QSR (Quick-serve Restaurants) | Retail | Automotive | TechnologyBrand experienceInspirato | Ford | Intel | Wynn Las Vegas | Nestle | Kraft | Best Buy | Wells Fargo | Dominos | American Express | Brizo | Microsoft | Burger King | Old Navy | Coors | VMware | BMC Software | The American Chemistry Council | Delta Faucets | Steak n Shake | Jose Cuervo
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Vice President, Global MarketingEnchanting TravelsDenver, Co, Us
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Senior Vice President, MarketingRemotelock Apr 2024 - PresentDenver, Colorado, UsDevelop and lead marketing strategy and lead generation for premier access control SaaS company in the prop tech industry to drive multifamily, commercial, and vacation rental management business. -
MemberChief Feb 2022 - Mar 2024New York, Ny, Us -
Senior Vice President, MarketingInspirato Jan 2021 - Nov 2023Denver, Colorado, UsLead brand strategy and messaging in support of performance marketing and lead generation tactics for luxury hospitality company. Oversee creative development and optimization. Direct external communications and consumer public relations. Manage external agency relationships. -
Vice President Brand MarketingInspirato Feb 2017 - Jan 2021Denver, Colorado, UsLead creative direction and development. Craft compelling stories to build awareness and influence perception and consideration among target consumers, as well as drive engagement and loyalty among existing customers. Gather and leverage consumer and category insights to inform brand strategy and identify lead generation opportunities. Drive the strategic direction of brand communications initiatives and manage the content marketing and social media teams. Editor-in-Chief of Inspirato Magazine.
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Vice President, Content StrategyInspirato Apr 2016 - Jan 2017Denver, Colorado, UsProvide strategic leadership and day-to-day management of all content channels and operations, including brand social media, the Inspirato blog, and influencer marketing programs. Developed native advertising program to drive traffic to content hub. Serve as key thought leader to help strategize, plan, develop and execute new content channels and programs.
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Senior Vice PresidentOgilvy Feb 2013 - Mar 2016New York, Ny, UsLead a four-market regional team of social media, word of mouth and digital communications experts focusing on digital activations, performance marketing, mobile experiences, content creation, community management and strategic measurement plans. Provide strategic and creative leadership to deliver measurable digital solutions to clients across multiple industries. Responsible for client relationships, new business development, talent development, group finances and thought leadership. -
Vice PresidentOgilvy Feb 2011 - Feb 2013New York, Ny, UsLed digital and social media strategy across integrated agency teams to deliver creative brand experiences and achieve definitive business goals. Provided clients with the solutions necessary to connect with customers and constituencies across the digital landscape while aligning with overall marketing plans. Developed and presented innovative strategies during new business development.
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Associate DirectorCrispin Porter + Bogusky Feb 2010 - Feb 2011New York, Ny, UsConversation and Social Media Management including creative social strategies to extend the online branded discussions, management and moderation of social networks, and blogger outreach. Created processes to efficiently execute the offering from copy development schedules to crisis management. Led Kraft Macaroni & Cheese, Jose Cuervo, and Coke Zero accounts. -
Senior Brand AnalystCrispin Porter + Bogusky Apr 2009 - Jan 2010New York, Ny, UsManaged reporting, analysis, and data visualization dashboards on an ongoing basis and recommended research and measurement to clients. Monitored and measured brand influence and impact in the social media space (utilizing tools like Radian6, SocialRadar, FiltrBox, Cymfony, BrandIndex). Analyzed the effect of social media on sales, store traffic, and site traffic (via Omniture and Google Analytics). Managed analytics for Best Buy, Old Navy, and Microsoft. Utilized Tableau software for data visualization.
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Digital Marketing ManagerCoors Brewing Company Mar 2008 - Mar 2009Chicago, Il, UsManaged all digital advertising, communications and promotions across the brand portfolio including social networking, mobile platforms, banner advertising, viral tactics, content integration, behavioral targeting and re-messaging, and online video. Utilized strong project management skills and strategic thought leading as the company embraces the digital landscape as a key tool of communication. Served as department lead on the employment of an analytical regression analysis tool (Avista and MMA) to inform fact-based media and overall marketing decisions. Handled daily management of traditional media for regional brands. -
Director Of Media PlanningYoung & Laramore Oct 1998 - Dec 2007Indianapolis, Indiana, UsSupervised all media and account planning. Developed innovative media strategies across traditional, digital and experiential channels. Participated in new business development and market research. Led luxury strategy and brand partnerships.
Melanie Taylor Skills
Melanie Taylor Education Details
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University Of Missouri-ColumbiaEconomics
Frequently Asked Questions about Melanie Taylor
What company does Melanie Taylor work for?
Melanie Taylor works for Enchanting Travels
What is Melanie Taylor's role at the current company?
Melanie Taylor's current role is Vice President, Global Marketing.
What is Melanie Taylor's email address?
Melanie Taylor's email address is me****@****lvy.com
What is Melanie Taylor's direct phone number?
Melanie Taylor's direct phone number is +130388*****
What schools did Melanie Taylor attend?
Melanie Taylor attended University Of Missouri-Columbia.
What skills is Melanie Taylor known for?
Melanie Taylor has skills like Social Media Marketing, Digital Marketing, Integrated Marketing, Advertising, Social Media, Marketing Communications, Digital Strategy, Seo, Strategy, Online Marketing, Analytics, Digital Media.
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