Melanie Tse Email & Phone Number

New York, New York, United States

-Manage team of 8 editors in providing projects using ClickUp and reviews using Frame.io and maintaining certain KPI’s via weekly 1:1’s-Produce and write scripts for editors to follow-Design social and editing workflow and strategy to increase 1 min FB views by 6X and increase engagement by 3X since November 2023-Conduct interviews with content creators and rescues for videos, articles and partnerships-Create Premiere Pro editing templates and .MOGRT’s for internal editors and freelancers to use to maintain brand consistency -Create company editing style guides for internal editors and freelancers-Build, coordinate and manage Rescue Partner Program SOP-Assist in hiring producers, video editors and videographers on a per-project basis and long term contracts

-Identified documentary-style stories for DoggieDocs series that gets published to Facebook, Youtube, and TikTok-Produced and interviewed "man-on-the-street" style interviews for Leash & Collar series that gained over 11 million views on TikTok and Instagram.-Conducted interviews with creators to build relationship and recorded original content-Created sales opportunities by sending cold emails to brands for sponsorships and series opportunities- Field produced and shot for series and events-Designed and wrote copy for logos, newsletters, and decks for external and internal purposes

New York City Metropolitan Area

-Identified stories through various channels that were consistent with The Dodo’s values and voice, and pitched 4-7 potential stories/week-Conducted interviews, transcribe, and edited videos to The Dodo brand style and standards-Produced nugget ideas if needed for video using production budget-Created 11-14 videos/quarter that averaged over 4.5 million 15 day views on Facebook, 520 shares, and over 1 million one minute view rates-Developed connections with collaborators for future content and acted as a liaison between brand and collaborators-Provided translation for videos in Mandarin or Cantonese to English-Rebranded videos to fit different series within the company-Recut old videos to fit new brand guidelines and give viewers a fresh insight-Field produced shoots with freelancers

-Designed advertisements for NewYork-Presbyterian (NYP) hospitals to appear on bus shelters, bus kings, LinkNYC digital billboards, bulletins, phone booths, and newspapers using Adobe InDesign, Photoshop, and Illustrator.-Edited television commercials, cinema commercials, and social videos for NYP using Adobe Premiere Pro, After Effects, and Cinema 4D.-Edited branding logos using Adobe After Effects.-Edited location maps and badges using Adobe Illustrator.-Worked on River's Edge monthly mailers with InDesign.-Created organizational system for archived files for each account.-Assisted during commercial shoots.

Syracuse, New York

-Designed sponsorship advertisements using Adobe InDesign and Photoshop.-Designed event invitations-Created pitch books using Adobe Illustrator-Assisted in the creation of company style guide-Helped with rebranding by redesigning presentation material to fit style guide -Designed advertisements for company using Adobe Photoshop and Adobe InDesign-Assisted with internal publications-Created custom marketing materials-Redesigned graphics using Adobe Illustrator-Redesigned company postcard for advertising purposes

Bachelor Of Science - Bs, Television, Radio, And Film

Activities and Societies: Delta Phi Epsilon Sorority-Diversity Chair (Spring '20)

Minor, Chinese Language