I am a brand strategist and product innovator across a number of global industries, from Fitness Equipment to Alcohol Bev, Hospitality, and Marine Recreation. I've been part of multiple marketing leadership teams, handling everything from long-term brand planning and annual budgeting to steering the development of marketing organizations internally and with agency support. Aside from being a strategic leader, I'm also comfortable in the trenches, getting my hands dirty with things like brand positioning, brand architecture, website optimization, digital marketing, and creating buzzworthy brand activations. Juggling additional responsibilities like product innovation and digital transformation also comes second nature to me, having led NPD teams through the entire product lifecycle — from brainstorming new ideas and managing the development of them into new products, to launching said products into the market and sustaining market interest through maturity. My passion is to establish perceived brand value while also ensuring there are measurable value propositions in the tangible.