B2B Enterprise marketing and sales support in the Intelligent Transit Systems public sector. Led a small but highly effective team of digital, creative and traditional marketers. Focused on creative assets and content marketing to engage both prospects and clients with multi-touch hyper-personalized campaigns. Established all baseline KPIs. Improved the digital experience and UI by testing to improve lead conversions. Strong focus on event planning and execution.

Led a cross functional Omni Channel Marketing team for Digital transformation and eCommerce conversions. Responsible for all Site traffic (Paid Media, SEO), CRM & Content Marketing, Onsite Campaign Optimization, all Traditional Media (circulars, catalogs, flyers). Accountable for Incremental Revenue Growth.Worked with multiple stakeholders on the new site launch to improve the digital experience. Responsible for e-Comm merchandising & marketing proving incremental revenue. Responsible for Brand Messaging and strategy in the three verticals of Multi-family, Healthcare and Hospitality. Cross Functional Team structure working in partnership with multiple stakeholders including Merchants, eBiz, IT, Finance, and Sales.

Led marketing, account management and creative professional services. Responsible for lead generation, web site traffic growth, web site UI. Brand strategy and positioning. CRM efforts, data analysis, communication and training. Client retention, up-selling and renewals. Business strategy and modeling.

Consultant focused on Marketing Optimization for a positive ROI. Clients included: Office Arrow, SignUp4, Ballistic and Preparis. Help companies develop their KPIs and then track accordingly. Provide data driven insights resulting in actionable campaigns.

Product Marketing, Interactive strategy, Database marketing, email Marketing for merchant funded loyalty networks

Lead Gen, UI, CRM, Product Marketing. Managed both ad sales and inside sales teams.