Melanie Winn Email and Phone Number

New business development with senior decision makers within small and medium sized businesses across the UK and internationally, selling a comprehensive range of content supplements and native content articles/themes inserted in national newspapers/associations such as The Telegraph, The Guardian and The Independant, and their respective websites.

Freelance sales professional. Skill set includes - helping businesses develop their sales strategy, creating meaningful and realistic goals for the sales team to maximise productivity, building strong pipelines, and developing new business whilst growing existing partnerships. With my experience mainly in the media sales area, my sales skills are transferable across many other sectors.

Responsible for the introduction and promotion of Redruth Life, a new community magazine, in line with the look and feel of the other community magazines within the portfolio.Selling advertising and sponsorships opportunities to local businesses, increasing awareness of the brand and tenaciously driving new business revenue to reach budget. Networking at local events and establishing solid business relationships with key influential businesspeople in Redruth to get the magazine off the ground.

Development of health & wellbeing business promoting holistic treatments to improve physical, emotional & mental health.Level 2 Reiki Practitioner offering healing reiki sessions to the local community in person, and via distance reiki.Creating and hosting in person and online workshops around the use of dōTERRA pure essential oils for emotional, spiritual, mental and physical wellbeing.

Creation of company Business Plan to pinpoint goals and build growth strategies.Development of digital commercial offering to clients, media agencies and PR agencies across the UK, Europe and U.S.Strategically targeting key sectors such as travel, outdoor leisure, FMCG, Auto and Tech businesses with bespoke digital, video and social offering across the digital only magazine and streaming platform.Developing new relationships, presenting the business and identifying unique and bespoke partnership opportunities for brands to develop their position as leaders in their field regarding sustainability and intentional living.

Responsible for both the Sales and Marketing functions, developing the overall strategy of the business whilst introducing realistic and attainable goals to drive the business forward as it accelerated through the pandemic. Implementing the first CRM system to the business, collecting data about customers and clients so to be able to go to market with a more robust and targeted offering, and assist with outbound marketing and sales communications. Appointing a new Digital Marketing agency to drive growth via online advertising and promotion of the website and social channels. Working with them to better understand and improve the e-commerce customer journey. Recruiting and managing a new Customer Service & Salesperson to drive consumer sales and provide support to the Customer service team. Attending networking events across Cornwall to grow awareness of the brand and it’s community work. Creating presentations around sustainability of food production and consumption in Cornwall, putting The Cornish Food Box Co. at the heart of this discussion and a thought leader for supporting local business and buying local. Developing marketing partnerships with strategic local businesses to further strengthen our position in the market.

Leading the popular ART section, selling bespoke advertising packages and ensuring commercial focus on key editorial features to grow revenue across the magazine, Guides, website and social media platforms.Pitching and winning new business, whilst also maintaining strong account management of existing partners, and growing their spend all with excellent customer service as the backbone.Helping manage all aspects of the small business - sales, marketing, digital, social media, production and distribution.

Stay at home mother to my pride and joy, my son Joshua.

Leading and developing a new B2C digital arm of Rombii, who traditionally operated solely in the B2B tech marketplace.Representing Mediafed across ANZ, the leaders in digital news-feed distribution and content discovery. Identifying and growing the ANZ customer base by utilising my previous relationships across the NSW media landscape, to present a new, targeted online advertising platform, with unique benefits for clients to reach their target markets.Pitching and winning new business from the likes of BMW, Microsoft, Lexus, both direct and with their advertising agency counterparts to generate a new B2C digital revenue arm.

Providing strategic thinking and development of presentations for large scale 2015 proactive pitches and integrated brief responses to relevant high spending clients such as Unilever, Nestle and Kimberley Clarke.Liaising with Yahoo7 counterparts to develop cross-platform concepts across magazines, social, digital, events.Building strong relationships with key stakeholders - brand, insights, editorial and production teams.

Selling a national portfolio of newspapers, magazines, websites and social solutions, across a wide agency base, to maximise existing ad revenues and proactively sell new advertising solutions to key strategic clients.Selling cross-platform to multiple agencies required strategic planning, strong time management skills, cross-platform ideation, pro-activity and effective forecasting to ensure optimum revenue generation.Holding a high-level work ethic, professional integrity and tenacity to grow sales, and help others across the wider sales floor, including developing two Account Executives to earn internal promotions to Account Managers.

Title Manager of Fabulous magazine, the largest circulating magazine in the UK, responsible for liaising with internal stakeholders on ad/ed ratios, ad positioning and production. Managing London & Manchester sales teams to ensure pages sold at yield, ads positioned as agreed and deadlines met.Also regularly title managing Buzz magazine when required, juggling the 2 largest circulating magazines in the UK.Part of the launch sales team for new Sun supplement Buzz, successfully establishing it in to a competitive marketplace.Servicing key accounts, negotiating contract/rate agreements, and managing partnerships with key media buyers to create profitable and enduring relationships.

Cross-selling into a vast portfolio of over 200 international magazines and websites.Generating new international business from UK clients and agencies, and winning competitive briefs.Daily liaison with international counterparts, and publishers based throughout Europe, Russia and America, to come up with effective and interesting solutions to the clients global advertising needs.Acting as the middle-man between the international clients and publishers, presenting in-depth information about our magazines, ambient, TV, and lounge opportunities for the inflight portfolio.

Brand new hybrid role - selling across classified, display, sponsorship and promotions to 20 London media agencies.Ensuring retention of advertisers by maintaining excellent relations with Classified contacts and developing new relationships with agency planners & buyers.