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Melanie Wu Email & Phone Number

Senior Manager of Advanced Analytics at Altria at Altria
Location: Alexandria, Virginia, United States 10 work roles 2 schools
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Current company
Altria
Role
Senior Manager of Advanced Analytics at Altria
Location
Alexandria, Virginia, United States
Company size
3838 employees

Who is Melanie Wu? Overview

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Quick answer

Melanie Wu is listed as Senior Manager of Advanced Analytics at Altria at Altria, a company with 3838 employees, based in Alexandria, Virginia, United States. AeroLeads shows a matched LinkedIn profile for Melanie Wu.

Melanie Wu previously worked as Senior Manager Advanced Analytics at Altria and Brand Manager at Altria. Melanie Wu holds Bachelors Of Science, Marketing And It Concentrations, Business Analytics Track from Mcintire School Of Commerce.

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Altria

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Profile bio

About Melanie Wu

I am a Senior Manager with 9+ years of experience in Brand Strategy, Revenue Growth Management, and Strategic Business Planning for a Fortune 200 CPG company.

Current workplace

Melanie Wu's current company

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Altria
Altria
Senior Manager of Advanced Analytics at Altria
richmond, virginia, united states
Website
altria.com
Employees
3838
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Company profile
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10 roles

Melanie Wu work experience

A career timeline built from the work history available for this profile.

Senior Manager Advanced Analytics

Current
Altria
Jun 2024 - Present

Brand Manager

Altria

- Led strategic planning and GTM planning for innovative product in development- Transformed digital marketing infrastructure, data, and processes to support transition of adult smokers to smoke-free alternatives

Dec 2020 - Jun 2024

Senior Associate Brand Manager

Altria

- Led agile marketing team as a Certified Product Owner to unlock applications of retail purchase data- Supported development of Revenue Growth Management infrastructure for Philip Morris USA- Applied RGM insights to recommend pricing and promotions strategies and adjustments to wholesale and retail trade programs

Jan 2018 - Dec 2020

Senior Financial Analyst

Altria

Researched, analyzed, and supported due diligence of potential investments for Altria.

Jul 2017 - Jan 2018

Senior Brand Analyst

Altria

Supported management of Philip Morris USA marketing budget, and managed marketing strategies for direct mail initiatives, consumer coupons, and product promotions.

Jun 2016 - Jul 2017

Brand Analyst

Altria

Briefed and executed product launches for Marlboro Black sub-brand.

Jun 2015 - Jun 2016

Research Assistant

Mcintire School Of Commerce

Charlottesville, Virginia

  • Research Assistant to Professor Ahmed Abbasi
  • Developed user modeling techniques with predictive analytics
  • Aided research in the field of business analytics
Dec 2014 - May 2015

Brand Management Intern

Altria

Richmond, Virginia

  • Managed strategic direction of digital channels for the Marlboro brand
  • Collaborated with cross-functional teams to develop brand positioning
  • Optimized marketing communications and digital campaigns
May 2014 - Aug 2014

Marketing Intern

Sweetfrog Enterprises

Richmond, VA

  • Analyzed periodic sales for correlations with marketing efforts
  • Managed a six-week marketing campaign for Mobile App
  • Researched media markets for promotional campaigns
  • Designed corporate newsletters and provided Mobile App customer service
Jun 2013 - Jul 2013

Summer Intern

Besprout Technology

Richmond, VA

  • Researched corporate profiles of potential clients
  • Created graphic designs for both client and BeSprout brands.
  • Strategized promotional techniques through social media platforms such as Facebook and Twitter
  • Designed Google Ad Campaigns for multiple clients
Jun 2012 - Aug 2012
Team & coworkers

Colleagues at Altria

Other employees you can reach at altria.com. View company contacts for 3838 employees →

WS Walker Smith Walker Smith Colleague at Altria Richmond, Virginia, United States, United States View → LW Lara Wallace Lara Wallace Colleague at Altria Springfield, Illinois, United States, United States View → VL Viktoriya Lagoda Viktoriya Lagoda Colleague at Altria Greater Richmond Region, United States View → MJ Matt Johnson Matt Johnson Colleague at Altria Savannah, Georgia, United States, United States View → JC Jason Cook Jason Cook Colleague at Altria Lexington, Virginia, United States, United States View → MD Meg Demallie Meg Demallie Colleague at Altria Greater Richmond Region, United States View → LS Liz Sanocki Liz Sanocki Colleague at Altria Doylestown, Pennsylvania, United States, United States View → RJ Rachel Judge, Mba Rachel Judge, Mba Colleague at Altria Greater Richmond Region, United States View → PT Paul Tatum Paul Tatum Colleague at Altria Fayetteville, North Carolina, United States, United States View → DM Donald Maxim Donald Maxim Colleague at Altria Greater Richmond Region, United States View →
2 education records

Melanie Wu education

Bachelors Of Science, Marketing And It Concentrations, Business Analytics Track

Mcintire School Of Commerce

Activities and Societies: Alpha Phi Omega Co-Ed Service Fraternity, Women's Club Ultimate Frisbee, Women's Business Forum

FAQ

Frequently asked questions about Melanie Wu

Quick answers generated from the profile data available on this page.

What company does Melanie Wu work for?

Melanie Wu works for Altria.

What is Melanie Wu's role at Altria?

Melanie Wu is listed as Senior Manager of Advanced Analytics at Altria at Altria.

Where is Melanie Wu based?

Melanie Wu is based in Alexandria, Virginia, United States while working with Altria.

What companies has Melanie Wu worked for?

Melanie Wu has worked for Altria, Mcintire School Of Commerce, Sweetfrog Enterprises, and Besprout Technology.

Who are Melanie Wu's colleagues at Altria?

Melanie Wu's colleagues at Altria include Walker Smith, Lara Wallace, Viktoriya Lagoda, Matt Johnson, and Jason Cook.

How can I contact Melanie Wu?

You can use AeroLeads to view verified contact signals for Melanie Wu at Altria, including work email, phone, and LinkedIn data when available.

What schools did Melanie Wu attend?

Melanie Wu holds Bachelors Of Science, Marketing And It Concentrations, Business Analytics Track from Mcintire School Of Commerce.

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