Melanie Y. Email & Phone Number

Silver Spring, Md, Us

Arlington, Virginia, United States

Arlington, Va

• Develop and execute all digital communications initiatives on digital and social media platforms.• Collaborate with internal and external staff members to drive member awareness and engagement across all relevant digital platforms.• Improving positive brand exposure and member value.• Translate marketing analytics into reports.

• Main photographer and owner • Develop and implement a cross-functional marketing campaign to create online presence through social media platforms via Twitter, Facebook and Wordpress• Work with various vendors to help develop pricing on photography packages that best meet clients’ demands• Shot 26 weddings the first year of photography business not including engagement and lifestyle shoots• Grew revenue by 50% through client, colleague and vendor referrals • Awarded Weddingwire's Brides Choice Awards for 2011 & 2012• Member of the WPPI organization

Lanham, Md

• Redesigned program’s brand to create cohesive & professional promotional materials across print and digital platforms.• Managed all aspects of weekly newsletter including designing email content, maintaining & segmenting list of 70K+ readers and analyzing data for campaign effectiveness.• Implemented activities to generate new and continuous engagement and awareness of the NRC products via social media

Bethesda, Md

* Assisted and supported marketing team with all ad agency initiatives in social media/PR efforts and review blog content for publishing as well as developed and implemented social media campaigns/contests.* Monitored social media sites including but not limited to Google, Yelp, Angie’s List, Houzz, Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest. * Assisted marketing department with implementing all promotions, scheduling, staffing for Case’s consumer seminars. Responsible for registrations, pre- and post-client correspondence* Coordinated all corporate events such as home shows, community parades/events, promotion, staffing and logistics* Created and submitted misc. marketing weekly/monthly reports (i.e. lead reports, analytics)

Anywhere

• Content creator for 3 blogs using Wordpress and Blogger platform with 700,000 page views to date and 1800+ readers via Bloglovin and Feedburner combined• Manage 2 Facebook accounts with 4600+ likes combined; 2 Twitter accounts with roughly 5000 followers combined; 2 Pinterest accounts with roughly 1588 followers combined and an Instagram account with 2900+ followers• Generate video views of roughly 5 million on Youtube with 23K+ subscribers

Rockville, Md

• Executed marketing, promotional and multi-channel email marketing campaigns to 500,000+ email users via ExactTarget and analyzed the effectiveness for clients to improve on next campaign.• Ensured timely delivery of all email campaigns through a content calendar, tracked email activities via platform and Google analytics with UTM’s and monitored weekly performance for all email newsletters and promotion campaigns• Provided weekly, quarterly and year-end email statistic reportings and recommendations to client and team• Vetted and executed new email platform Pinpointe to test drip marketing campaign for generating leads from third-party prospect referrals and acclimated prospects to client's brand.• Collaborated with social media team and promoted monthly promotions that drove social engagements across multiple social channels (Facebook, Twitter and Youtube).• Created best practices to email marketing management incorporating industry benchmark email statistics, a/b testing strategies and list segmentations for improved email performance results.

* Responsible for lead generation via email marketing campaigns by creating content and landing page and working with graphic designer on look and feel of emails * Provide weekly statistic reports for each email performance based on open rate, CTR, conversion and yield rate and compare to KPIs* Create content for quarterly newsletter to deliver to 17,000 current users and responsible for company's (Clinical Quality and Research Office) CQRO and monthly HR newsletters* Manage and train support on Rewards Program for lead generation on referrals and develop plan to promote program* Co-manage and execute Relationship Marketing campaign to promote company's products via on-site or venue presentations with sales team to potential clients in the area* Plan and execute promotional materials and logistics for trade shows for inside sales teams and enterprise resulting in 500-700 lead generation per tradeshow* Develop creative direct marketing promotions and branding on several key products for teams to use during sales calls and meetings

• Researched competitive prices on products to maximize the company’s gross margin, resulting in over 100,000 dollars in savings for company’s bottom line overall• Prepared and negotiated terms into contractual agreements for each health products to meet promotion launch date• Led product meetings to discuss upcoming promotions to mitigate risks and ensure all issues have been addressed

• Led the startup and grand opening of new concept store exceeding in sales and profit goals by up to 8% and 12%, respectively• Managed weekly and monthly P&L responsibilities to maximize profits and lower expenses for store• Mentored employees to improve sales technique and encouraged top sales performer to follow management trainee program