Melanie Zaid is a Chief Executive Officer at Playfeels.
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Chief Executive OfficerPlayfeelsKey Biscayne, Fl, Us -
Co-FounderEl Búho Aug 2020 - PresentGuatemala -
Head Of Operations, Client Success ManagerAgency Marketing Machine Jan 2015 - Oct 2019Miami/Fort Lauderdale AreaI was promoted into this role to serve on the Management team and oversee Account Managers, Social Media Coordinators, Web Developers, and Graphic Designers. I directed social media planning and content/graphic development for all client social media channels. Additionally, I delivered ongoing training and coaching to 15 Account Managers.Key Accomplishments: ✓ Executed delivery of client products and services for 30 accounts (insurance agencies).✓ Oversaw website development, email campaigns, social media content, and monthly newsletters.✓ Recognized as a top-performer and consistently implemented high-impact strategies to drive results for both the organization and clients.✓ Forged critical relationships with local organizations to promote social responsibility.✓ Provided marketing guidance for worthy causes and distributed community-related press releases. -
Client Success And Marketing ManagerRiza Marketing Digital 2018 - 2019Guatemala City, Guatemala, GuatemalaI assisted this company remotely and played a critical role in the company’s launch. I drove client acquisition and success across a diverse client base including, restaurants, luxury hotels, real estate companies, high-end retailers, and interior design firms. Key Accomplishments: ✓ Built a high-performance team to manage 18 accounts.✓ Executed on client deliverables across diverse industries. ✓ Facilitated staff training on social media and digital campaign strategy development.✓ Oversaw achievement of key client deliverables and social media performance metrics, including reach and engagement on social media channels, digital advertising, and email marketing.✓ Consulted with clients to develop customized approaches to digital marketing.✓ Presented monthly reviews and progress reports.✓ Spearheaded cross-marketing collaborations with other brands to generate leads and power mutual growth.
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Marketing CoordinatorMiami Realty Network 2014 - 2015Miami/Fort Lauderdale AreaI was recruited into this role to manage the company’s social media channels and email marketing campaigns. I developed brand, targeted messaging, and digital media strategies. Key Accomplishments: ✓ Crafted a new brand in partnership with the CEO. ✓ Cascaded company vision through website development, marketing videos, email campaigns, and sales process.✓ Developed and executed digital promotions, leveraging Google AdWords, social media retargeting, and targeted ads. ✓ Customized newsletters for prospects and clients to boost engagement and click-through rates.
Melanie Zaid Education Details
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Frequently Asked Questions about Melanie Zaid
What company does Melanie Zaid work for?
Melanie Zaid works for Playfeels
What is Melanie Zaid's role at the current company?
Melanie Zaid's current role is Chief Executive Officer.
What schools did Melanie Zaid attend?
Melanie Zaid attended Suffolk University.
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