Melanie Anthony Email & Phone Number

Meudon, Fr

Boulogne-Billancourt, Île-De-France, France

Boulogne-Billancourt, Île-De-France, France

I lead the content creation process between cross-functional scrum teams and external agencies (Application Solutions, Small Customers & Software Selling). As product owner, I create, manage and prioritize backlogs, epics and user stories, and use data insights for content prototyping, improvement and testing. I represent the Content Development Scrum Team on all scrum ceremonies and support and maintain the alignment between product development, content creation key stakeholders.

Boulogne-Billancourt, Île-De-France, France

Plan, manage and lead multi-channel marketing content process between external and internal production teams in line with Engagement Marketing goals, all channels and funnel steps

Content creation and marketing support for the purpose of lead generationSpecialized in long-form B2B content creation/editing (in forms of reports, whitepapers, digital articles, eBooks)Projects include:→ Ebook- Breaking Down Marine Design Engineering Silos: https://discover.3ds.com/breaking-down-marine-design-engineering-silos→ Infographic- The Journey of Sustainability infographic: https://ifwe.3ds.com/consumer-packaged-goods-retail/innovative-sustainable-packaging→… Show more Content creation and marketing support for the purpose of lead generationSpecialized in long-form B2B content creation/editing (in forms of reports, whitepapers, digital articles, eBooks)Projects include:→ Ebook- Breaking Down Marine Design Engineering Silos: https://discover.3ds.com/breaking-down-marine-design-engineering-silos→ Infographic- The Journey of Sustainability infographic: https://ifwe.3ds.com/consumer-packaged-goods-retail/innovative-sustainable-packaging→ Podcast- Conversations on Manufacturing: https://www.3ds.com/manufacturing/operational-optimization/inventory-control-digital-transformation-inventory-management→ Digital article- https://www.3ds.com/manufacturing/sustainable-manufacturing/energy-efficiency-digitalization-spearheading-manufacturing-excellence→ Digital article- Green Buildings: Green Buildings: Stripping Carbon From Construction With Digital Solutions https://www.3ds.com/sustainability/decarbonization/green-buildings-carbon-construction Show less

Plaisir, Ile-De-France, France

Creation of best-in-class digital content for email journeys, product descriptions, SEO, social media posts, websites & internal communications networkConducted & published interviews with Safran Cabin VPs, Directors, and R&D related to internal promotions, innovative projects, and new hiringActively involved in creating communication materials to support COVID19 crisis managementCreation of Communication Toolkits for distribution to Safran Cabin employees in the US

Kuala Lumpur, Malaysia

Mission: Increase social and digital presence among users who were teachers & students, increase engagements on social platforms, and promote brand awareness during corporate events. Accomplishments: Increased followers count from 1000+ to 3000+ Develop digital marketing campaigns & social media content (Eg: Leaps of Knowledge Social Media Hashtag Meter, Trivia Thursdays (#frogasia #frogvle #frograya)Increase #LeapsofKnowledge hashtag from 300+ to 1000+)Campaign planning… Show more Mission: Increase social and digital presence among users who were teachers & students, increase engagements on social platforms, and promote brand awareness during corporate events. Accomplishments: Increased followers count from 1000+ to 3000+ Develop digital marketing campaigns & social media content (Eg: Leaps of Knowledge Social Media Hashtag Meter, Trivia Thursdays (#frogasia #frogvle #frograya)Increase #LeapsofKnowledge hashtag from 300+ to 1000+)Campaign planning for the company's annual celebration for teachers- Frog Teacher's Awards to include a more cohesive & structured social media strategy -website & social channels received 70k views/visitsSkills & Experience:Identify key audience growth opportunities and develop comprehensive, strategic and compelling content marketing campaigns across integrated channelsPlan, produce and promote tailored social media content.Craft monthly/yearly content calendar and marketing strategies to promote brand awareness, increase engagement Building and managing the company's social media and digital channels (Twitter, Facebook, Instagram, Mailchimp)Utilize digital tools for campaign analysis & auditing (Sprout Social, Hootsuite, Google Analytics)Websites development & maintenance (SquareSpace, WordPress, WIX) Show less

Kuala Lumpur, Malaysia

Mission: Establish digital and social media presence for the company, increase brand awareness among younger Malaysians, increase participation for heritage advocacy events and activities and refine cultural programmes. Accomplishments:Established & maintained digital, online & offline communication channels, increasing followersfrom 50 to 5000 (Facebook, Instagram, Twitter, MailChimp, Eventbrite, WordPress)Migrated the company's published newsletter to an online newsletter… Show more Mission: Establish digital and social media presence for the company, increase brand awareness among younger Malaysians, increase participation for heritage advocacy events and activities and refine cultural programmes. Accomplishments:Established & maintained digital, online & offline communication channels, increasing followersfrom 50 to 5000 (Facebook, Instagram, Twitter, MailChimp, Eventbrite, WordPress)Migrated the company's published newsletter to an online newsletter using Mailchimp,subsequently increasing readership from 300 members to 1,700 membersOrganized, managed and executed "THIS KUL City" - multi-dimensional programme nominatedfor Best Social Media Campaign for the iM4U Awards 2016Skills & Experience: Creation and planning of cohesive brand presence & guidelines for all marketing materialCreating, writing and marketing online content from newsletters to blog posts, notices, updates and information via all of the organization’s communication channelsDeveloping and maintaining working relations with social media influencers, government organisations, travel and hospitality companiesPlanning, organizing and executing community outreach programmes, advocacy projects, educational programmes and & events Show less

Georgetown, Penang

Mission: To manage day-to-day heritage management activities, promotion of heritage building for eventsAccomplishments: Negotiate contracts for location use for movies (Crazy Rich Asians & Indian Summers)Establishing partnerships with tourist agencies, media & local government agencies in PenangDeveloping commercial, advertising, and promotional activities, event managementTasks:Manage, supervising and training staff and volunteers (6 to 12 people)Overseeing… Show more Mission: To manage day-to-day heritage management activities, promotion of heritage building for eventsAccomplishments: Negotiate contracts for location use for movies (Crazy Rich Asians & Indian Summers)Establishing partnerships with tourist agencies, media & local government agencies in PenangDeveloping commercial, advertising, and promotional activities, event managementTasks:Manage, supervising and training staff and volunteers (6 to 12 people)Overseeing day-to-day cash flow, ticket salesWorking with suppliers & contractors to manage building maintenance Show less

Georgetown, Penang

Mission: First point of contact to visitors & tourists visiting Suffolk House. Assisted in daily visitor services operations.Duties involved in maintaining and operating a gift shop, conduct daily tours & maintenance of exhibits, designing and implementing tour activities for schools, children & college studentsAccomplishment: Promoted to Manager

Georgetown, Penang

Mission: Writing clear, persuasive and original content for all promotional and advertising copy & project proposals to meet client requirementsInvolved in brainstorming sessions with creative & art director to generate workable concepts & campaignsAccomplishments: Conceptualized and wrote content for first-ever company website at www.w3rk.com

Kuala Lumpur, Malaysia

•Writing of materials compromising press release, media invitations, fact sheet, speech texts, programme and MC script.•Assisted in organizing press conferences, award ceremonies and product launches, Media clippings and counted PR value