Melany Biekarck Email & Phone Number

Ann Arbor, Michigan, United States

Leading content design for 6 separate work streams including acquisition at Thomson Reuters, a market leader in B2B software and AI technology.-Increased autopay adoption by co-designing the flow and crafting persuasive, concise microcopy.-Cut excess content and added compelling headlines to increase conversions for pricing templates.-Reduced costly calls.

I collaborated with product designers, product managers, researchers, developers, and accessibility specialists to create empowering experiences for K-12 teachers. Through classroom visits, research, and journey mapping I developed empathy. Then in a collaborative process I: - delivered useful content via clear and concise copy,- advocated for content.

Hamburg, Germany

Responsibilities: content research and testing, content hierarchy, preferred terms, writing microcopy for various products, establishing a content style guide, and creating and applying a brand voice and tone, strategic direction of the design team.Role: collaborate with UX/UI designers, product managers and developers to create user experiences that are.

Hamburg Area, Germany

DESIGN CONCEPT + STRATEGYWorking closely with a mobile product designer, I use my expertise in communication and user experience to help bring ideas from beginning stages to a solid workable concept. MICROCOPYWhen writing the microcopy for an app I prefer to be involved from very early on. This includes reviewing initial designs and prototypes, so that I.

Hamburg, Germany

Working directly with web designers and developers, I made sure that design and microcopy work together to create an optimal user experience. And with added touches of personality, I help to make digital products feel human.

Hamburg Area, Germany

EMAIL MARKETING | CRMResponsible for the company's email marketing and CRM strategy, I led a project to revise our email marketing strategy. We moved from the distribution of product-focused content to more lifestyle-focused content, and we began tracking email performance through open and click rates. Under the new strategy we were able to achieve an open.

Hamburg Area, Germany

ADVERTISING and MARKETING Working with a team of creatives, I established client needs, set deliverables and ensured the timely and accurate delivery of creative for brochures, ads, video tutorials, landing pages, newsletters, trade show booths and other advertising and marketing collateral. TRANSLATIONI managed third party translation teams to deliver.

Hamburg, Germany

My internship at mindwyse was part of the MBA requirements, and it turned out to be a very valuable experience. I gained knowledge and experience in the fields of search and navigation, shop optimization, mutlichannel business strategies, mobile commerce and mobile strategies.

I managed the Global Current program through a re-branding project and implemented social media and online marketing as a key component of the marketing strategy.

Tarnow, Lesser Poland District, Poland

I was responsible for the website pages and brochures that targeted english-speaking tourists. This was primarily the development of consistent and appealing messaging for the target market.

Bachelor Of Business Administration (B.B.A.), Bachelor Of Business Administration, 3.4

Activities and Societies: Detroit Project, Community Consulting Club

Master Of Business Administration (Mba), International Business, 1,7

Thesis: Mobile Channel Communications Strategies to Increase Consumer Engagement