Mélany R. Email & Phone Number

Mission: Responsible for managing product content on the various mobile applications of Dior CoutureLoading content into the different mobile applicationsDefining the content loading schedule for the applications based on the event calendar and retail launchesCollecting product information and executing the processes for feeding the applicationsContributing to the improvement of data qualityImplementing application controls and data extractions whose quality needs to be monitored/updated by the product marketing teamsContributing to the improvement of content management processes for retail applicationsOptimizing the process: framing exchange processes and standardizing the information to be exchanged with business teams (product, clienteling, supply chain)Updating user guidesProposing functional improvements for content management in retail applicationsParticipating in retail application transformation projects

Mission: Ensure application support for the areas of store replenishments, e-commerce orders, and stock replenishmentsAnalyzing, processing, and resolving IT issues related to store replenishments in Europe and worldwideAnalyzing, processing, and resolving IT issues related to various e-commerce processes in Europe and worldwideGenerating and analyzing KPIsAnalyzing, processing, and resolving IT issues related to the Cegid tool in EuropeWriting comprehensive documentation to capitalize on knowledge and facilitate the integration of new team members into the missionContinuous improvement project: presenting the organization of various supports and their topics

Boulogne-Billancourt, Île-De-France, France

Operational marketing : Definition and monitoring the 360 marketing plan, marketing tools (GWP, PLV) development in French and English, implementation of marketing operations for the main moments of the year (back to school, Christmas) and product launches.Product development : Launch of 8 new cosmetic products (market study, brief for the laboratory, benchmark, packaging, contacting suppliers), launch planClub des testeurs Toofruit : 100 children were selected to test new products and respond to qualitative questionnairesCommunication : Facebook page: create and expand the community > likes went from 10,000 to 26,000 in 1 year, creation of monthly newsletters via MailChimp, press partnerships, blogger / influencer partnerships, product and promotional videos editing for the website and the social medias, publications on Instagram Website development and management : www.toofruit.com (Woocommerce website) in French and English > 80% increase of the online sales in 1 year

Issy Les Moulineaux

Toofruit, first organic dermatological brand for children Help with brand repositioning: harmonization of the brand content and reinforcement of sales pitchSearch of marketing tools (GWP, PLV), implementation of marketing operations for the big moments of the year (Salon Esthétique & Spa April 2018, summer)Website development : Total redesign of the website with a website developer

Trouville-Sur-Mer, Basse-Normandie, France

-Valorize the product to make it more attractive-Merchandising strategies -Think about the products' advertising-Participate in promotional campaigns -Make qualitative and quantitative studies on the clients' needs

Région De Paris, France

Paisley, Renfrewshire, Royaume-Uni

Find a combination of antibiotics that is more effective than the current antibiotic against leishmaniasis, a skin disease

Diplôme D'Ingénieur, Bioengineering And Biomedical Engineering

Master'S Degree, Marketing And Management

Studying as an exchange student in the College of Management Mahidol University in Thailand for my master's degree in marketing.