Hello!With a trajectory of 8 years in the creative market, I have specialized in combining art, technology, and marketing to develop solutions that capture attention and generate concrete results. I am passionate about solving complex problems, telling engaging stories, and creating significant value.I have extensive experience in creating impactful visual identities, managing marketing campaigns, and developing digital products. My multidisciplinary approach allows me to work from start to finish on projects, from conception to execution, always focusing on results and audience engagement.At the startup "Homer Parcerias," I progressed from a creative artist to a product designer, as well as coordinating marketing efforts. I also led the first in-house agency at "Zion - Escola de Entretenimento," where our team redefined the company's communication, bringing more engagement and retention through a more audience-connected approach.Additionally, I worked as a product designer at Selo ESG Pro Brasil, an innovative initiative founded by Mateus Ferrareto and Bia Martins, both Forbes Under 30 and UNESCO advisors. I have also worked in marketing for major events of large institutions such as Cofeci, Sebrae, and Coren.As a marketing coordinator, I achieved significant growth in retention and new user rates, as well as contributing to the growth of social media and marketing channels. As a product designer, I was responsible for the redesign of institutional pages, development of the training project, and creation of assets for the app, always focusing on increasing engagement and conversion.At Selo ESG Pro Brasil, I developed the layout and settings of the community platform for various audiences and created multi-format design materials. I also worked on copywriting for communications and CRM management, including email marketing and data analysis.In addition to my professional work, I am dedicated to social projects in the field of design and have given lectures on the subject, sharing knowledge and encouraging other professionals.Skills:• Creative: Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, Adobe After Effects, Midjourney.• Organization and collaboration: Miro, Trello, Asana, Monday, Jira, Slack, and Confluence.• Metrics and KPI visualization: Power BI, Tableau, Mixpanel, Google Analytics.• Marketing: RD Station, Mailchimp, MLabs, and Meta.✉️ Email: contatolandrade@gmail.comExplore my portfolio at behance.net/lariandrade