Michelle Lauer Email & Phone Number

Denver, Co, Us

San Francisco, Us

Chesterfield, Mo, Us

Spearheads product marketing for the foundational elements of next-gen financial services, evangelizing the business benefits of Amdocs technology innovations. From cloud to IT operations, product, and beyond - I build a balanced strategy to define, implement, and manage the overall marketing strategy and programs in line with the unit’s sales growth objectives. I manage our participation in dozens of sales events in every region of the globe, develop positioning and messaging for product releases; creating, collaborating, and implementing sales enablement materials and programs, and deliver thought leadership to drive awareness, interest, and demand.

Toronto, Ontario, Ca

Responsible for continuously building, refining, and communicating cloud value proposition into our served markets, accounts and geographies. C-suite facing client champion for Fortune 500s, presenting innovative services frameworks on customers' digital transformation journey, with specific focus on cloud services. Defined full suite of services, offerings, and collateral to enable sales team.

Toronto, Ontario, Ca

Key ambassador and consultant for Fortune 500 B2B clients, working collaboratively to coordinate efforts and ensure timely, on-budget delivery. Financial and relationship management from start (profit & loss statement ownership, contract production and negotiation) to finish (monthly delivery reporting, knowledge transfer to clients). Lead consultant accelerating time to market in 5 month offers engagement.

Phoenix, Arizona, Us

Incrementally improved the website’s purchase path to boost transactions, collaborating across teams to increase customer self-service online and reduce cost at the call center. Overhauled the existing website analysis software to recreate the digital data collection process - establishing target KPIs across the organization.

Tempe, Arizona, Us

Drove the digital marketing strategy for 10+ local and national clients, fostered client relationships, and pioneered campaign opportunities and initiatives.

Tempe, Arizona, Us

Lead the development and implementation of organic and paid search engine marketing strategies to increase online traffic and accelerate conversions for 15+ local and national clients.

Tempe, Arizona, Us

Implemented organic and paid search engine marketing strategies for 20+ local and national clients. Compiled reports with analytic insights on the campaign's progress throughout the prior month.

Tempe, Arizona, Us

Produced original, organically optimized content for 30+ local and national blogs. Wrote page copy for higher education websites and paid campaign landing pages.

Phoenix, Az, Us

Wrote articles on featured topics and current events for publication. Interviewed field experts, solidified facts, met tight deadlines, performed editorial services. Worked closely with production team on design and layout of articles.

Us

Blogged, tracked Republican media, and produced Democratic Party literature. Assisted in the management of Democratic fundraising and electoral events. Managed social media, performed editorial duties.

Developed social media presence for clients. Performed editorial and public relations services for company and clients. Restructured and modernized company website.

Developed social media presence for clients. Performed editorial and public relations services for company and clients. Restructured and modernized company website.

Coached Walt Whitman High School’s nationally acclaimed speech and debate program.

Master Of Business Administration (M.B.A.), Business Analytics & Marketing Co-Concentrations

B.A., Journalism And Mass Communication

Study Abroad Program

Education record

Education record