Michael Layton Email and Phone Number
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As a seasoned Event Marketing Leader, I drive revenue growth, enhance brand visibility, and cultivate strong brand identities through innovative event strategies. With a proven track record of orchestrating groundbreaking experiential marketing initiatives and live events, I offer a unique blend of subject matter expertise and practical experience in managing multimillion-dollar budgets. My leadership style is characterized by a strategic yet analytical approach, consistently surpassing performance goals by aligning talent and resources with organizational objectives.Notable achievements include:- Introduced creative event formats that enhanced attendee satisfaction and fostered stronger post-event connections and relationships.- Initiated and launched a partner marketing events program, driving engagement and collaboration with integration partners to elevate event experiences and strengthen brand alliances.- Leveraged the newly established partner program to develop an innovative event sponsorship initiative, generating additional revenue streams and enhancing event quality to drive increased lead generation and partnership opportunities while providing partners with growth opportunities. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ Specialties: Marketing, Strategic Leadership, Event Marketing, Post-Event Analysis, Brand Building, Team Leadership, Strategic Partnerships, Experiential Marketing, Multimillion Dollar Budget Management
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Senior Manager, Event MarketingAppfolioSan Diego, Ca, Us
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Senior Manager, Event MarketingAppfolio Mar 2024 - PresentSanta Barbara, California, Us- Elevated to Sr. Manager, Events, leading a talented team of event managers and setting strategic direction for AppFolio's diversified events portfolio. Directly contribute to the company's growth by developing and executing innovative event strategies across various segments in alignment with overarching business objectives.- Champion the integration of comprehensive marketing strategies within all event stages, significantly enhancing AppFolio's presence and engagement across the industry and contributing to a consistent increase in lead generation and revenue.- Utilize expertise in managing multimillion-dollar budgets and coordinating large-scale partner events and sponsorships to optimize industry association memberships and elevate AppFolio's brand through meticulously executed third-party events.- Foster a culture of excellence and continuous improvement within the events team, mentoring members to achieve and exceed targets and driving the evolution of AppFolio's events program to a world-class standard.- Building on previous success in establishing profitable partnerships and innovative event formats, leveraging these strengths to ensure each event uniquely aligns with and surpasses specific business and segment goals, further enhancing attendee satisfaction and ROI. -
Senior Event Marketing Manager, Partner & Field EventsAppfolio Apr 2022 - Mar 2024Santa Barbara, California, Us★ Manages multiple event marketing programs and a budget in the millions of dollars, coordinating and executing partner events, event sponsorships, and regional field marketing and VIP events.★ Orchestrates events showcasing the company’s integration partners, with multiple partner events and sponsorships attracting up to 1,000 attendees. Additionally, executes over 90 field marketing events annually that have improved revenue by 10% and lead generation by 15%.★ Established an events partnership program with top integration partners, forecasted to generate $400,000 in revenue in the first year from event sponsorships.★ Delivered a 40% increase in attendee satisfaction by improving post-event sales by 25% by introducing new event formats—increased event ROI by 20% by leading post-event analysis to identify opportunities for improvement.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT APPFOLIO INC.AppFolio provides the real estate industry with cloud-based property management software, investment management software, additional services, and data analytics.
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Sr. Manager, Event ProductionOpus Agency Nov 2020 - Apr 2022Beaverton, Oregon, Us★ Promoted multiple times over the course of six years.★ Examined the performance of the Creative, Production, and Events teams, identifying opportunities to improve processes and efficiency to achieve 20% time savings.★ Managed a 10-person team of Associate Producers, Production Coordinators, Production Assistants, and Operations Professionals and was the lead Hiring Manager for the Production and Creative teams.★ Following a restructuring of the agency, working with managers and executives to establish processes, procedures, and best practices.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT OPUS AGENCYOpus Agency is a global event marketing, management, and production solutions leader. -
Project Manager, Events & SponsorshipsOpus Agency Sep 2018 - Oct 2020Beaverton, Oregon, Us★ Managed event sponsorships, overseeing contracting, planning, and on-site execution. Directed sponsorships and the logistics for events across North America that attracted as many as 65,000 attendees.★ Executed groundbreaking activations and solutions for events demonstrating exceptional creativity, consistently surpassing sponsor satisfaction goals by at least 5%. Identified opportunities for improvement from client and sponsor feedback.★ Projects included the AWS Sustainable Events Program for the re:Invent conference, identifying ways to lower the total carbon footprint of the event. Achieved a 10% reduction in materials sent to landfills in the first year.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT OPUS AGENCYOpus Agency is a global event marketing, management, and production solutions leader.
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Project Coordinator, EventsOpus Agency Aug 2016 - Sep 2018Beaverton, Oregon, Us★ Responsible for pre-planning and onsite support for North American AWS sales kick off conference, AWS summits, and AWS re:Invent (a user conference) with up to 65,000 attendees.★ Each week, engaged with AWS stakeholders to discuss planning progress for each event and developed status reports for event planning, scheduling, resources, risk mitigation, and proposal development.★ Produced $250,000 in annual savings by streamlining the procurement process and contracting with vendors.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT OPUS AGENCYOpus Agency is a global event marketing, management, and production solutions leader.
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Customer Service CoordinatorOpus Agency Feb 2016 - Aug 2016Beaverton, Oregon, Us★ Hired to direct event registration for clients that included Salesforce and AWS.★ Established call sequencing workflows and scripts to improve the team's effectiveness.★ Ensured consistency and quality in all event registration processes by training the customer service team.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT OPUS AGENCYOpus Agency is a global event marketing, management, and production solutions leader.
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Hr & Benefits SpecialistCascadia Behavioral Healthcare Nov 2015 - Jan 2016Portland, Oregon, Us- Administered employee benefit programs including medical, dental, life, LTD and retirement.- Administrative support including fielding phone calls, scheduling meetings, and editing correspondence for HR Management. -
Leave Of Absence AdministratorLegacy Health Sep 2015 - Nov 2015Portland, Or, Us- Managed leave files from beginning to end, ensuring adherence to all State & Federal laws, and employer polices.- Provided full-service support to employees and managers regarding leave of absence, disability, and modified work.- Coordinated with Leave Consultant and Employee Relations Consultants on ADA. - Conducted data audits for the Leave team to assist with process flow and workload. -
Leave And Return To Work SpecialistSalem Health Mar 2015 - Aug 2015Salem, Oregon, Us- Managed leave files from beginning to end, ensuring adherence to all State & Federal laws, and employer polices.- Provided full-service support to employees on leave, including benefits and employee relations.- Worked across the HR organization to conduct audits to ensure cost effectiveness of HR Programs.- Saved over $25k in costs and over 100 trees per year, by implementing a paperless system for leave and disability management. -
Recruiting CoordinatorQorvo, Inc. Dec 2014 - Mar 2015Oo- Responded to inquiries from candidates, hiring managers, and HR customers- Supported recruiting team by integrating two separate talent acquisition systems into one, following a company merger- Conducted data audits for the HR Shared Services team- Supported HR Project Management Team in ongoing implementation and improvement projects -
Integrated Claims Examiner Ii - LoaMatrix Absence Management Jul 2013 - Dec 2014Philadelphia, Pennsylvania, Us- Processed leave of absence, disability, and worker’s compensation claims for multi-state clients.- Mentored and trained new employees.- Participated on the Independent Medical Evaluations team to support 2nd and 3rd opinion reviews on leave of absence claims for all clients.- Provided support to clients as needed on reporting, projects, and improvements to programs.- Notified employees and supervisors regarding eligibility and ongoing tracking information.- Worked diligently with client HR contacts to ensure absence management programs run seamlessly. -
Hr Benefits AssistantOregon Child Development Coalition Jul 2012 - Jun 2013Wilsonville, Or, Us- Maintained and processed leave of absence and benefits for eligible employees- Supported Human Resources team with reporting and project management as needed -
Human Resources SpecialistT-Mobile Jul 2010 - Jun 2012Bellevue, Wa, Us
Michael Layton Skills
Michael Layton Education Details
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Sprague High SchoolGeneral Studies
Frequently Asked Questions about Michael Layton
What company does Michael Layton work for?
Michael Layton works for Appfolio
What is Michael Layton's role at the current company?
Michael Layton's current role is Senior Manager, Event Marketing.
What is Michael Layton's email address?
Michael Layton's email address is m3****@****ail.com
What is Michael Layton's direct phone number?
Michael Layton's direct phone number is +150387*****
What schools did Michael Layton attend?
Michael Layton attended Sprague High School.
What are some of Michael Layton's interests?
Michael Layton has interest in Civil Rights And Social Action, Children, Human Rights, Health.
What skills is Michael Layton known for?
Michael Layton has skills like Human Resources, Employee Relations, Customer Service, Employee Benefits, Leadership, Customer Retention, Training, Benefits Administration, Call Centers, Team Building, Onboarding, Customer Satisfaction.
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