Michael Layton Email & Phone Number

San Diego, Ca, Us

Santa Barbara, California, Us

- Elevated to Sr. Manager, Events, leading a talented team of event managers and setting strategic direction for AppFolio's diversified events portfolio. Directly contribute to the company's growth by developing and executing innovative event strategies across various segments in alignment with overarching business objectives.- Champion the integration of comprehensive marketing strategies within all event stages, significantly enhancing AppFolio's presence and engagement across the industry and contributing to a consistent increase in lead generation and revenue.- Utilize expertise in managing multimillion-dollar budgets and coordinating large-scale partner events and sponsorships to optimize industry association memberships and elevate AppFolio's brand through meticulously executed third-party events.- Foster a culture of excellence and continuous improvement within the events team, mentoring members to achieve and exceed targets and driving the evolution of AppFolio's events program to a world-class standard.- Building on previous success in establishing profitable partnerships and innovative event formats, leveraging these strengths to ensure each event uniquely aligns with and surpasses specific business and segment goals, further enhancing attendee satisfaction and ROI.

Santa Barbara, California, Us

★ Manages multiple event marketing programs and a budget in the millions of dollars, coordinating and executing partner events, event sponsorships, and regional field marketing and VIP events.★ Orchestrates events showcasing the company’s integration partners, with multiple partner events and sponsorships attracting up to 1,000 attendees. Additionally, executes over 90 field marketing events annually that have improved revenue by 10% and lead generation by 15%.★ Established an events partnership program with top integration partners, forecasted to generate $400,000 in revenue in the first year from event sponsorships.★ Delivered a 40% increase in attendee satisfaction by improving post-event sales by 25% by introducing new event formats—increased event ROI by 20% by leading post-event analysis to identify opportunities for improvement.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT APPFOLIO INC.AppFolio provides the real estate industry with cloud-based property management software, investment management software, additional services, and data analytics.

Beaverton, Oregon, Us

★ Promoted multiple times over the course of six years.★ Examined the performance of the Creative, Production, and Events teams, identifying opportunities to improve processes and efficiency to achieve 20% time savings.★ Managed a 10-person team of Associate Producers, Production Coordinators, Production Assistants, and Operations Professionals and was the lead Hiring Manager for the Production and Creative teams.★ Following a restructuring of the agency, working with managers and executives to establish processes, procedures, and best practices.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT OPUS AGENCYOpus Agency is a global event marketing, management, and production solutions leader.

Beaverton, Oregon, Us

★ Managed event sponsorships, overseeing contracting, planning, and on-site execution. Directed sponsorships and the logistics for events across North America that attracted as many as 65,000 attendees.★ Executed groundbreaking activations and solutions for events demonstrating exceptional creativity, consistently surpassing sponsor satisfaction goals by at least 5%. Identified opportunities for improvement from client and sponsor feedback.★ Projects included the AWS Sustainable Events Program for the re:Invent conference, identifying ways to lower the total carbon footprint of the event. Achieved a 10% reduction in materials sent to landfills in the first year.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT OPUS AGENCYOpus Agency is a global event marketing, management, and production solutions leader.

Beaverton, Oregon, Us

★ Responsible for pre-planning and onsite support for North American AWS sales kick off conference, AWS summits, and AWS re:Invent (a user conference) with up to 65,000 attendees.★ Each week, engaged with AWS stakeholders to discuss planning progress for each event and developed status reports for event planning, scheduling, resources, risk mitigation, and proposal development.★ Produced $250,000 in annual savings by streamlining the procurement process and contracting with vendors.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT OPUS AGENCYOpus Agency is a global event marketing, management, and production solutions leader.

Beaverton, Oregon, Us

★ Hired to direct event registration for clients that included Salesforce and AWS.★ Established call sequencing workflows and scripts to improve the team's effectiveness.★ Ensured consistency and quality in all event registration processes by training the customer service team.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT OPUS AGENCYOpus Agency is a global event marketing, management, and production solutions leader.

Portland, Oregon, Us

- Administered employee benefit programs including medical, dental, life, LTD and retirement.- Administrative support including fielding phone calls, scheduling meetings, and editing correspondence for HR Management.

Portland, Or, Us

- Managed leave files from beginning to end, ensuring adherence to all State & Federal laws, and employer polices.- Provided full-service support to employees and managers regarding leave of absence, disability, and modified work.- Coordinated with Leave Consultant and Employee Relations Consultants on ADA. - Conducted data audits for the Leave team to assist with process flow and workload.

Salem, Oregon, Us

- Managed leave files from beginning to end, ensuring adherence to all State & Federal laws, and employer polices.- Provided full-service support to employees on leave, including benefits and employee relations.- Worked across the HR organization to conduct audits to ensure cost effectiveness of HR Programs.- Saved over $25k in costs and over 100 trees per year, by implementing a paperless system for leave and disability management.

Oo

- Responded to inquiries from candidates, hiring managers, and HR customers- Supported recruiting team by integrating two separate talent acquisition systems into one, following a company merger- Conducted data audits for the HR Shared Services team- Supported HR Project Management Team in ongoing implementation and improvement projects

Philadelphia, Pennsylvania, Us

- Processed leave of absence, disability, and worker’s compensation claims for multi-state clients.- Mentored and trained new employees.- Participated on the Independent Medical Evaluations team to support 2nd and 3rd opinion reviews on leave of absence claims for all clients.- Provided support to clients as needed on reporting, projects, and improvements to programs.- Notified employees and supervisors regarding eligibility and ongoing tracking information.- Worked diligently with client HR contacts to ensure absence management programs run seamlessly.

Wilsonville, Or, Us

- Maintained and processed leave of absence and benefits for eligible employees- Supported Human Resources team with reporting and project management as needed

Bellevue, Wa, Us