Melba Rios Email & Phone Number

United States

Non profit organization supporting breast cancer survivors

After 51 years working in different industries been Direct Sales the one with over 40 years now is time to enjoy my family and my self. I was bless during all those years that I worked and helped a lot of people in my professional career.

Lehi, Ut

Develop leaders in different channels as Retailers, Practitioners and Networkers using the NSP Comp Plan. Prepare all events agenda and be Master of Ceremony for all. Create strategy and deploy it to the department staff as well as the leaders.

Lehi, Ut

As a Director of Spanish Sales I will oversee events and field activity in California and Texas while working on a broader scales with different specialized groups and leaders, as well as business trainingand leadership seminars around the US.

Dallas, Tx

•Strategic thinker, including business plan & sales strategy for Hispanic development of Mía Mariú in US and the Caribbean.

Oxnard, Ca

Vice President of Sales • Develop, create, and establish new strategies to bring new advisors to the company• Create and develop printed materials, videos and sales force training materials• Recruit, train and familiarize new advisors with Mía Mariú products and compensation plan• Represent company in all events in US and Puerto Rico to create Brand awareness in the Hispanic community• Promoted five new Directors in a very short period of time resulting in a rapid growth in the business• Manage Budget for the Hispanic Market sustaining goals and reaching maximum results delivering plan on time and under budget• Design and develop client offers, sales and sponsoring incentives, recognition systems and programs for the advisors• Review and improve compensation plan

To develop the Hispanic Market creating the infrastructure needed in all areas as Training, Sales, Communication, Marketing, Call Center, WEB, Printed Materials, and support the new distributors and new leaders with follow up and motivation.

Recruited, trained and hired sales force increasing the base development of consultant base, from 12K to 50KGrew business and consistently increased sales ranging from 8% to 24% year over year (YOY). Achieved $75M in net sales and Operating Profit of 18.7%.Expanded Field Leaders division from 275 to 2,200 resulting in rapid growth in this segment of the businessDeveloped and created new strategies to increase number of distributors with a “Conquer your Market” programManaged Budget of $5M for the Sales Department sustaining goals and reaching maximum results delivering plan on time and within budgetManaged 2 Career Development Managers, 11 Regional Sales Managers and Dominican Republic staff of 23 Full-Time Employee’sRepresented company as Master of Ceremonies in all events local and abroad Created and developed sales force training materials•Designed and developed recognition systems and programs

Directed sales efforts for Hispanic Market, managing a sales budget of $2M with annual sales of $60M and Operating Profit of 14% Managed a staff of 11 Regional Sales Managers, two support persons and 2 Career Development ManagersOrganized Regional Sales Managers, territories and assigning sales quotasPrepared sales budget and forecast for all regionsCreated budget tracking and forecast reports, including bi-weekly inter-department presentations of sales figures and business reviews75% travel to different regions supporting the regional sales managers and interacted extensively with field leaders to increase sales and sponsorshipsPlanned, implemented, and monitored international projects acting as key corporate liaison between regional sales managers and sales force to ensure delivery of the best program results.Supervised international events serving as facility representative during major launches

Led Sales for the Hispanic Market with annual net sales of $47M and Operating Profit of 12%. Hired, promoted, and developed several bilingual sales managers to strengthen the support available to the sales forceCommunicated with Hispanic leaders and shared feedback with other departments regarding company products and programBuilt and maintained superior relationships with field leaders, becoming an instrumental partner in their fast growing business

Business Administration

Business and Accounting

Certificate, Proffessional Career

General Studies

General Education