- Build and manage the company's market-leading in-mall advertising network, encompassing over 120 digital screens, 200+ lightboxes, and diverse OOH elements across key locations (CFCM, MOEg, CC Almaza, CC Madi & CC Alex).- Drive the implementation of programmatic DOOH technology, revolutionizing the network by automating the buying, selling, and delivery of out-of-home advertising.- Develop and implement high-impact business strategies and plans, ensuring perfect alignment with both short-term and long-term objectives.- Oversee all aspects of operations and business activities, guaranteeing they deliver desired results and meticulously integrate with the overall company strategy and mission.- Make data-driven investment decisions that propel business growth and maximize profitability.- Maintain an in-depth understanding of the company's specific markets and the broader OOH industry landscape.- Oversee the daily operations of the company and provide strategic guidance to executives across all departments (IT, Marketing, Sales, Finance, etc.).

- Developed and executed company-wide business strategies that achieved Board and shareholder goals, including building and operating the largest OOH digital screen network in greater Cairo by 2019 (60+ screens, 40M EGP turnover).- Spearheaded restructuring initiatives across various business lines, leading to significant revenue increases. For example, established a successful LED Solutions supply arm, securing 4 tenders with MAF for over 20M EGP in 2019.- Prepared and implemented comprehensive business plans, focusing on cost-effective operations and market development activities to ensure strategic objectives were met.- Oversaw all aspects of the company's financial performance, including investments and other business ventures.- Demonstrated strong analytical skills to identify and resolve complex business challenges, ensuring company stability and growth.

Main Project: Install & Operate a digital advertising network among Cairo & KSA- Drive continuous improvement to operational systems, processes, and policies. Focus on enhancing management reporting, information flow and management, business process efficiency, and long-term organizational planning, all directly aligning with the organization's mission.- Manage and prioritize multiple detail-oriented media and marketing assignments while maintaining a clear vision of overarching marketing and media objectives.- Play a pivotal role in long-term planning, spearheading initiatives geared toward achieving operational excellence and maximizing campaign effectiveness.- Leverage your thorough understanding of media measurement and evaluation standards to optimize campaign performance.- Oversee all aspects of media operations, including planning, buying, booking, confirmation, and monitoring. This ensures efficient campaign execution and delivery.- Manage the traffic and media department, fostering collaboration and ensuring the effectiveness of all media campaigns.- Provide leadership and guidance to a team of direct and indirect resources, ensuring their expertise is utilized effectively for assigned projects.- Ensure the business adheres to the highest operational standards, aligning all activities with the organization's mission statement and core values.

- Established and operated the largest LED screens network in the region, boasting over 800sqm of digital display space. This achievement demonstrates your ability to translate vision into reality.- Successfully implemented company policy, ensuring operational efficiency and alignment with overall strategy. Additionally, you developed comprehensive strategic plans, outlining a clear roadmap for business growth.- Maintained strong financial control, ensuring the company's financial health and stability.- Built and nurtured a highly effective management team, empowering individuals to achieve their full potential.- Developed ambitious and data-driven business strategies, including clear short-term goals and long-term objectives, to propel sustainable company growth.

- Uncover and pursue lucrative business opportunities through targeted prospecting and relationship building with potential partners.- Evaluate the feasibility and profitability of potential deals by analyzing market trends, deal specifics, and financial viability. Make well-informed recommendations, including potential equity investments, based on internal priorities.- Secure new business deals by coordinating requirements, negotiating terms, and crafting watertight contracts that seamlessly integrate with existing business operations.- Stay at the forefront of industry trends by actively seeking educational opportunities, engaging with professional publications, and fostering a strong professional network.- Champion the organization's reputation by taking ownership of new and diverse challenges, exceeding expectations, and consistently seeking ways to enhance the value delivered.

Main Project: CCTV system installed in all big traffic lights in more than 50 locations in Cairo& Giza, operated in the main control room in Cairo & Giza traffic department- Leading, motivating and managing a team in all aspects of estimating, planning, and resource evaluation.- Controlling the budget for each project, maintaining the agreed levels of expenditure.- Managing project funding and resources, negotiating project changes and adjusting resources across multiple projects. - Developing and managing KPIs to drive improvements and deliver performance.- Setting and driving project timelines, ensuring all deliverables are met and completed on time. - Coordinating work for and providing direction to staff to complete deliverables. - Collecting, defining, and documenting business and technology requirements.- Reviews the status reports of team members and addresses issues as appropriate

- Provide general oversight of the IT infrastructure- Plan, implement and monitor changes in infrastructure configurations - Responsible for researching and planning for implementation of the most recent technologies in the industry- Develop and maintain system standards- Communicate regularly with executive management on information technology- Manage IT staff, which includes hiring, training, guidance, and discipline- Managing the system hardware, operating systems, software, and procedures that adhere to the firm’s values and goals- Enable partners and staff to effectively work and minimize their time spent on IT- Manage the financial aspect of IT development- Manage hardware and software vendor relationships

Main Project: Traffic VMS operated by Giza traffic department and used also for advertising.- Leading, motivating and managing a team in all aspects of estimating, planning andresource evaluation.- Controlling the budget for each project, maintaining the agreed levels of expenditure.- Managing project funding and resources, negotiating project changes, and adjustingresources across multiple projects.- Developing and managing KPIs to drive improvements and deliver performance.- Setting and driving project timelines, ensuring all deliverables are met and completed ontime.- Coordinating work for and providing direction to staff to complete deliverables.- Collecting, defining and documenting business and technology requirements.- Reviews the status reports of team members and addresses issues as appropriate

Main Project: A project in 3 phases to build and operate more than 30 RED-Light system in mainsquares and streets in Cairo, the budget was more than 3 million EGP- Involved in all phases of the project life cycle (from concept and requirements throughlaunch and support). Contributed to successful closure of the project, with applicationsreleased on time and under budget.- Supervise staff and work production as well as provide leadership, direction and technicalguidance to ensure that quality technical services are provided to clients.- Lead in the design of Intelligent Traffic projects based on given standards andspecifications.- Manage projects of varying size and guide technical staff in completion of projects.- Collaborated effectively with project, product and program managers to ensure projectdeliverable remained on track and aligned with business goals and expectations- Write reports, delivers presentations, communicates concepts and deliverable to clientsand participates in quality control checks.

Main Project: A project in Giza city to build and operate more than 8 RED-Light system in main squares and streets in Giza.- Preparing Project Initiation documentation.- Responsible for ensuring best value is obtained for the project including supplier- Responsible for costing, estimating and planning projects.- Maintaining and completing Project Key Performance Indicators.- Writing detailed and summarized project progress reports.- Updating project plans to include agreed changes.- Monitoring actual expenditure figures against project budgets.- Supervise staff and work production as well as provide leadership, direction and technicalguidance to ensure that quality technical services are provided to clients.- Manage projects of varying size and guide technical staff in completion of projects.- Write reports, delivers presentations, communicates

- Build and operate the biggest closed advertising TV Channel on Cairo Metro stations- Managing client issues related to projects. - Identifying key project risks, whether stated or not and managing them to resolve or escalate them accordingly.- Setting project budgets and monitoring burn rates.- Collecting, defining, and documenting business and technology requirements.- Managing the day-to-day operational aspects of the project.- Arranging and managing all project-related meetings.

- Provide advice to other senior managers and boards on IT issues and planning - Supervise and coordinate workers engaged in problem-solving, monitoring, and installing Hardware and software - Provide technical consultation to company customers when needed - Provides technical direction for the development, design, and systems integration for client engagement from definition phase through implementation.- Easily recognizes system deficiencies and implements effective solutions.- Technical Effort Management- Ensures technical teams are contributing to our code library.- Manages technical resources within budget and project schedule.

- Responsible for the overall direction, coordination, implementation, execution, control and completion of specific projects ensuring consistency with company strategy, commitments and goals.- Lead the planning and implementation of project- Develop full scale project plans- Assemble and coordinate project staff- Manage project budget- Manage project resource allocation- Plan and schedule project timelines- Track project deliverables using appropriate tools- Provide direction and support to project team- Constantly monitor and report on progress of the project to all stakeholders- Present reports defining project progress, problems and solutions- Implement and manage project changes and interventions to achieve project outputs- Project evaluations and assessment of results