Mel Berger Email & Phone Number

Greater Boston Area

I have a lifelong interest in American history and am steeped in Boston heritage and local lore. I also have a strong interest in architecture and know the ins and outs of historic Boston buildings and homes. Over the years, I've led many visitors on specialty tours about this wonderful city and surrounding areas, and love nothing more than sharing this interest with people from all over the world.Credentials:- 15 years leading history and architectural heritage tours around Boston as a hobby- 4 years on annual house tour selection committee and house docent for Historic Newton- Lifelong Boston resident- Education: Boston Latin (oldest public school in the country), Boston University, Harvard Business School- Licensed tour guide for Town of Concord- Member, Mass. Historical Society

Cambridge, Ma

Help leaders of young technology ventures in energy efficiency, operations management and financial/professional services develop their marketing strategy and go-to-market plans. Provide guidance for driving integrative marketing/sales results.

Greater Boston Area

Drive marketing excellence to create differentiated value for trade allies and other energy solution professionals. Strengthen their connection and satisfaction with National Grid as a go-to resource for energy efficiency expertise.

Greater Boston Area

Project-based strategic marketing and execution to help B2B clients sell differentiated value and buyer-focused solutions. Provided guidance on strengthening marketing/sales programs mapped to the buying process, driven by fact-based research and data analytics/insight.

Greater Boston Area

Provided strategic/tactical marketing direction. Led a team of marketing and communication professionals to strengthen brand equity and drive marketing efficiency/effectiveness to support a complex consultative selling process.

Led 5 commercial market business units ($6B in revenue) to foster an integrated brand development strategy and facilitate end-to-end communications excellence in all aspects of the customer and agent/broker lifecycle experience.

Built strategic marketing function for middle market business unit ($2B in revenue). Increased middle market penetration in priority industry segments 32%, through classical marketing discipline and direct response marketing. Based on buyer value attribute research, win/loss analysis and business result benchmarks, significantly diversified growth opportunities and premium base in casualty lines via an innovative go-to-market strategy that effectively leveraged core competencies and brand equity.

Mba, Marketing

Ba, Economics

Education record