Melanie Berry

Melanie Berry Email and Phone Number

Global Retail Executive | P&L Leader | Chief Marketing Officer | General Merchandise Manager | Integrated Marketing | E-Commerce | Customer Champion | Ideas Merchant | Buying Executive @ Team ITG
Melanie Berry's Location
Birmingham, England, United Kingdom, United Kingdom
About Melanie Berry

I am a visionary and customer-focused global retail executive with experience spanning omnichannel integrated marketing, buying and merchandising, e-commerce, in house creative, product development and change management at Claire’s and WH Smith. I'm recognized for creativity, strategic acumen, execution skills, cross-functional teamwork, and for being a dedicated inspirational leader who develops her team and always finds a way to deliver. Authorized to work in the US and UK. Specialities: Omnichannel Integrated Marketing | Buying | Merchandising | GMM | CMO | Retail | Product Development | Creative Direction | Business Analysis | Data Analysis | Accessories | Jewelry | Fashion | Apparel | Stationary | Home | Strategy | Strategic Planning | E-commerce | Campaign Planning | Brand Communications | Brand Management | Public Relations | Corporate Communications | Event Planning | Digital Marketing | Brand Strategy | Brand Marketing | Brand Equity | Brand Awareness | Branding | Social Media | Influencer Marketing | Activation Marketing | Advocacy | Event Planning | Category Management | Inspirational Leadership | People Development | Team Leadership | Motivational | Innovation | Creativity | Recruitment | Collaboration | Consumer Behaviour | Market Research | Market Trends | International | Europe | Sourcing | Sales Growth | Profit Growth | Expansion | Integration | Restructuring | Creative Strategy | Creative Content Production | Loyalty Program | Agency Management | Partnership | Co-Promotion | Change Management | Channel Strategy | Entrepreneurial Spirit | Work Ethic | Retail | DTC | Senior Executive | Accountability | Coaching | Hands-on | Flexible | Multitasker | Crisis Management | Project Management | Analytics | Cross Functional Team Leadership | Negotiation | Continuous Improvement | Internal Communications | Inventory Management

Melanie Berry's Current Company Details
Team ITG

Team Itg

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Global Retail Executive | P&L Leader | Chief Marketing Officer | General Merchandise Manager | Integrated Marketing | E-Commerce | Customer Champion | Ideas Merchant | Buying Executive
Melanie Berry Work Experience Details
  • Team Itg
    Managing Partner
    Team Itg Feb 2022 - Present
    Birmingham, England, United Kingdom
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  • Berry Retail Consultancy
    Founder
    Berry Retail Consultancy Apr 2021 - Present
    Birmingham, England, United Kingdom
  • Claire'S Stores
    Senior Vice President, Global Marketing
    Claire'S Stores 2014 - Mar 2021
    Greater Chicago Area
    Lead a global team of 47 responsible for marketing, brand and corporate communications, creative content production, and digital and social media for $1.3 billion business. Interim e-commerce lead 2016-17. Significantly exceeded expectations for enrollment rate and average order value upon launch of ‘Claire’s Rewards.’ Led the creation of a new customer database and loyalty program, driving all elements of this complex cross-functional project. Claire’s is a leading retailer of fashionable jewelry and accessories with 2,300 company-operated stores, 8,400 concession locations, and 370 franchise locations globally.
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  • Claire'S
    Executive Vice President, European Marketing
    Claire'S 2011 - 2014
    Birmingham, England, United Kingdom
    Led team of 12 responsible for marketing, brand and corporate communications, creative content production, and social media for a $600 million European business with 1,200 stores in 15 countries. Pioneered influencer and activation marketing at Claire’s, driving increases in brand awareness, affinity, AVE, and impressions annually since 2011.
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  • Claire'S Stores
    Executive Vice President & General Merchandise Manager, Europe
    Claire'S Stores 2007 - 2011
    Birmingham, United Kingdom
    Responsible for delivering brand-right, on-trend assortments for $550 million European business with 1,100 stores in 10 countries. Led team of 35 buyers. Grew profit 29% during the period through a combination of strategic product reviews, trend and key item prioritization, SKU rationalization, and supplier reviews.
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  • Whsmith
    Business Unit Director - Uk High Street
    Whsmith 2004 - 2007
    Swindon, United Kingdom
    P&L leader for £350 million stationery segment of this $1.4 billion business, delivering 50% of High Street brand profit. Led team of 60. Tripled profit from 2003 to 2007 by driving sales and margin growth in stationary, more than offsetting declines in other segments.
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  • Claire'S
    Buying & Merchandising Director
    Claire'S 2001 - 2004
    Birmingham, United Kingdom
    P&L leader for $400 million European jewelry and accessories business. Managed a team of 90 responsible for buying, merchandising, design, quality assurance, marketing, customer service, and distribution. Shaped European growth plan to drive sales and profit. Opened 500 new stores and successfully integrated 2 acquired retail chains.
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  • Claire'S Inc.
    Head Of Buying
    Claire'S Inc. 1999 - 2001
    Birmingham, United Kingdom
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  • New Look
    Senior Buyer
    New Look 1994 - 1999
    Weymouth, Dorset, Uk
    Responsible for Accessories, Knitwear and Swimwear categoriesHelped double the Accessories division contribution to the total business.
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  • Bewise
    Buyer, Womenswear
    Bewise 1994 - 1995
    Birmingham, England, United Kingdom
  • Topshop Topman
    Assistant Buyer
    Topshop Topman 1990 - 1994
    London, Uk
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  • The Burton Group Plc
    Corporate Trainee
    The Burton Group Plc 1989 - 1990
    London, England, United Kingdom

Melanie Berry Education Details

Frequently Asked Questions about Melanie Berry

What company does Melanie Berry work for?

Melanie Berry works for Team Itg

What is Melanie Berry's role at the current company?

Melanie Berry's current role is Global Retail Executive | P&L Leader | Chief Marketing Officer | General Merchandise Manager | Integrated Marketing | E-Commerce | Customer Champion | Ideas Merchant | Buying Executive.

What schools did Melanie Berry attend?

Melanie Berry attended The University Of Sheffield, Clitheroe Royal Grammar School.

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