Mel Brummette Email & Phone Number

Vancouver, Bc, Ca

Cincinnati, Oh, Us

Louisville, Kentucky, Us

✅ SNAPSHOTCreated an annual clear vision and roadmap for Marketing and Sales nationally that grew brand affinity and customer loyalty, and won new customers🔹 Managed the full marketing mix nationally inclusive of Advertising, Field and Affiliate Marketing, Sponsorships, Digital, Design, Communications, and Agencies of record 🔹 Built the annual business planning process and marketing mix budgets ($600k) - leveraging customer insights, sales results, local knowledge, and marketing strategy to build the most impactful national/regional marketing plans 🔹 Created, managed, and implemented a strategic promotional annual calendar to drive top-line store sales through commercial marketing; resulted in $100k+ additional revenue 🔹 Created and executed 7 store grand opening strategy plans for effective store positioning and messaging

Fuschl, At

✅ SNAPSHOTCultivated a strong team environment to create, plan and execute year-round marketing initiatives through market and collegiate events, digital activations, and field activations for the Cincinnati, Columbus, Cleveland, and Pittsburgh markets. 🔹 Managed Workforce of 25 Student Marketeers in Columbus and Cincinnati to build brand relevance; resulting in 275,000+ consumers sampled🔹 Utilized full marketing mix to support distribution and sales to increase dollar share by +15.3pts in Ohio to win the user base against Monster through digital, local, and cross-marketing programs🔹 Increased volume growth in the On Premise channel by securing availability and visibility in Cincinnati and Columbus; resulting in +2 new accounts 🔹 Planned, organized, and executed a weeklong Marketing Campaign for Red Bull Soapbox Race 2018; leading 28 internal employees & managing $30K+ budget🔹 Executed/Supported 10+ titled and supported Brand Events: Red Bull Crashed Ice Boston, Red Bull Air Race Indy, Red Bull Flugtag Pittsburgh, Columbus Pac-Man Popup, Lost Lands, Bunbury, Breakaway, #s Fest, Ubahn and Homecoming Music Festival 🔹 Managed consistently favorable projects, team, and event budgets

Fuschl, At

✅ SNAPSHOTActivated against a 22,300+ student population to help drive brand image on campus, build relevance to the product, and ensure long-term loyalty through sales support. ✨ Achievements: Top-10 national performer in Red Bull Collegiate Brand Ambassador Program [2016]🔹 Ability to manage, coach, and mentor 2 new brand ambassadors in local market to reach a singular goal🔹 Implemented strategic initiatives at key accounts to increase availability🔹 Organized and executed a successful Red Bull Clash Course branded event; resulted in seeking out an untapped consumption occasion and sending 1 team to the National Qualifier🔹 Executed/Supported Red Bull Flugtag Louisville and Red Bull Soapbox Race Cincinnati

Fuschl, At

✅ SNAPSHOTWorked cross-functionally to ensure a cohesive marketing strategy to drive consumption and increase sales by reaching new and infrequent users in the Louisville metro. 🔹 Assisted in onboarding 4-Team Members through field and product knowledge training🔹 Effectively communicated amongst all team tiers to generate a cross-functional environment 🔹 Executed Sales Support by driving product trial through research and field sampling 🔹 Organized, planned, and executed strategic Marketing Campaigns around innovation SKUs🔹Executed/Supported Red Bull Art of Can Chicago and Red Bull 3Style Indy

Fuschl, At

✨ Achievements: Chosen as one of two Wings from the KY market to enhance brand presence and consumption throughout Chicago City during a Red Bull Blue & Silver Campaign, Art of Can; resulted in 80k+ consumers sampled.

Louisville, Ky, Us

✅ SNAPSHOTDesigned social and digital content along with social media campaigns that captivated Louisville’s core audience to help increase their fan base to Louisville Athletics and their programs. 🔹 Maximized athletic fan base through daily content posts and social marketing campaigns 🔹 Designed sports graphics and templates in Adobe Photoshop to showcase post-game statistics 🔹Ability to manage multiple platforms simultaneously while maintaining consistency on all social handles

Bachelor’S Degree, Marketing Major, Minor In Management

Elementary Education And Teaching