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Digital marketing for PR Place - Knowledge, learning and insight for PR and communications.

Set strategy and ongoing management of RSPCA digital media presence including RSPCA website with over 1m visitors per month, over 47,000 Twitter followers, 376,000 Facebook fans, email database of approximately 220,000 supporters. Plus many other RSPCA websites and social media profiles.Responsible for maximising reach of RSPCA animal welfare campaigns across digital media and growing supportive online communities. Managed a team of 11, setting goals, career development and annual reviews. Worked with internal customers to ensure digital media delivered high quality services to internal departments requiring digital comms.

Devising the campaing strategy for all RSPCA farm animal campaigns and executing all campaigning activity including events, social media campaigns, campaign materials, lobbying government and more.Leading and advising on digital strategy for the Campaigns departmentManage the RSPCA campaigns website, overseeing content strategy, implementing SEO improvements and monitoring all analytics'Think Pig' and 'Quash the Squash' campaigns were highlighted as Third Sector Digital Campaign of the week.Think Pig! Campaign was featured in the book '50 Campaigns to Shout About' by Ellie LevensonThink Pig campaign won 'Best Non-Profit online campaign 2011' in the Internet Advertising Competition Awards http://www.iacaward.org/iac/winner.asp?eid=7730

Working in a leading international digital agency at the forefront of online strategy, SEO, Social Media, and User Experience. Managing multiple client budgetsRunning multiple campaigns per client to tight deadlinesListening to client objectives and responding creatively with proposals for campaigns. Translating between tech and creative teams.Negotiating internally and externally to achieve campaign goals to deadline.

Working closely with clients to understand communication needs and develop high level marketing strategies.Directing account managers and production to roll out the comms strategy across all media, including digital, (websites / microsites /e-mail) print, direct mail.Advising on campaign measurability incl. web stat tracking, monitoring, analysis and re-aligning strategy based on outcomes.Pitching in new concepts and explaining rationale and creative ideas to senior level clients.Development of creative concepts in response to a brief

Management of multiple projects at the same time, ensuring projects are delivered on time, within budget and to the client's satisfaction.Working closely with clients to develop marketing and communication strategy/budget/planWorking across the full marketing mix. Projects ranged from complex programmed variable data CDs and websites to printed brochures and POS material.Sourcing suppliers, managing costs and the relationship.

Full service marketing and design agency with clients in the technology, public sector and exhibitions sectors. Copy writing - from adverts to white papers on the latest technology issues.Developing creative concepts for new campaigns