Mel Calabro Email & Phone Number

Old Navy, Papa Johns, UPS, Santander, Skrewball

Meta

Google (Pixel, Photos)MSNBCESPN, espnWCarLotz

Google (Assistant, Chromebook, GPay)NBCESPN

Photography, social media and website design for Brenner Pass, Metzger and Chairlift.

Richmond, Virginia Area

- Managed creative production, schedules and budgets for producing all Ledbury brand assets, including product photography, website assets, editorial content, email marketing assets, print catalogs, direct mail pieces, digital advertising, printed wholesale books, and more.- Coordinated on-location shoot logistics, content usage terms, travel, and managed relationships with third-party vendors including modeling agencies, photographers, stylists, writers and additional content contributors for seasonal print catalog production.- Researched and developed relationships with content contributors to produce highly engaging, unique content for Ledbury’s print catalog and online publication, Easy Goer.- Developed email strategy to optimize performance of KPIs and managed email marketing channel, including relationships with third-party email partners and internal project management. Wrote all email copy and supplemental copy for website assets.Past roles and responsibilities:» Social Media Development / Management, Feb 2012 - March 2015: Responsible for establishing a cohesive brand presence and growing engaged audiences across various social media channels including Facebook, Twitter, Pinterest and Instagram.» Pop-Up Shop Planning / Execution, Feb 2012 - Jan 2015: Responsible for concept development, coordination of logistics and execution of national in Nashville, Charleston, Atlanta and Georgetown. Directly responsible for identifying and developing brand partnerships to support launch events, coordinating creative event elements and day-of execution.

Richmond, Virginia

Art direction/design for various projects including print production and concept-based event/wedding design for Fete Studio, graphic design for Richmond design shop Owen Design Co., and production for Richmond's first Zombie Film Festival in benefit of The Byrd Theatre.

Responsible for planning and facilitating community learning workshops for first-year students as part of Focused Inquiry courses, the main component of VCU’s core education program. Employed by VCU's University College.