Melissa C. Email and Phone Number

Spearheaded annual scope and resource planning, approx. $45MM budget. Analyzed, reported, and briefed leadership on program performance, staff utilization, and efficiency. Partnered with cross-functional leads to identify process gaps and redundancies; optimized workflows ensuring corporate governance. Established guidelines and best practices. Sourced, procured, and led integration of tools, partners, and vendors. Point of contact and lead for all enterprise-driven initiatives and special projects. Trained, managed, mentored staff. Clients: Mazda North American Operations, Mazda Motors

Served as project management lead (briefs, production schedules, budgets, resourcing, vendor management, internal reviews). Collaborated with Product, Strategy, Creative, and Legal. Monitored, measured, and reported on progress and efficiency. Clients included:Sprint (Boost, Virgin Mobile, Common Cents, Assurance Wireless): Launched Assurance Wireless brand ($15 MM), managed and executed GTM plans for prepaid portfolio.Los Angeles Marathon: Developed integrated B2C marketing plan for LA Roadrunners program; 15% membership increase YOY.

Owned Credit Card and Small Business portfolios. Managed design team, agencies, print ops, and fulfillment to 1,200+ branches. Governed brand and secured legal/regulatory compliance. Prepared annual and quarterly forecasts, maintained $7 MM budget.

Led project management team for Mitsubishi Motors North America and PacifiCare accounts. Partnered with account, creative, product, and production teams to establish objectives, and synchronize marketing communications across multiple channels. Supervised the creative development and production of all collateral and POP for general, Hispanic, and Canadian markets. Oversaw Mitsubishi Digital Asset Management system.