Melvin Cassio Email & Phone Number

United States

Denver, Colorado, United States

In this role, I plan, execute, and analyze research across all aspects of the company by collaborating with product owners and stakeholders to align project objectives, business goals, target audience, research methods, expected outcomes, success criteria, and potential risks. Also, I support fellow researchers by actively observing interviews and usability studies, facilitating post-session discussions, and documenting notes and valuable insights. Additionally, I communicate research findings and recommendations to product stakeholders and designers through comprehensive reporting and collaborative discussions.Key Contributions:• Administered thorough research on SaaS, AI, and Metaverse, employing surveys, interviews, data analysis, and usability testing methodologies.• Leveraged survey data, product analytics, and research findings to analyze pain points, identify opportunities, and deliver actionable insights and recommendations.

Remote

I engaged in screener surveys, interviews, and observations to gain insights into customers' "jobs to be done." Also, I synthesized research results and data along with identifying pain points, opportunities, insights, and recommendations to validate features and functionality. In addition to this, I presented research findings and recommendations to product stakeholders, designers, and developers through comprehensive reporting and collaborative discussions.Key contributions:• Secured successful collaboration with product stakeholders, designers, and developers to strategize and formulate research plans, resulting in validation of new features and prototypes through effective usability testing.

Remote

In this role, I spearheaded research and managed mobile development team in creating user-friendly app that enables entitled approvers to receive instant notifications for pending sales quotes, streamline approval process, and reduce time-to-approval for complex quotes. Also, I collaborated with and provided leadership to global cross-functional teams, successfully delivering significant updates to support websites which enabled customers to access downloads while preventing those with expired entitlements from further downloads. Moreover, I partnered with IT and internal business teams to conduct comprehensive research, and gather, define, and prioritize project requirements. I managed documentation of requirements and acceptance criteria. Also, I headed weekly meetings with cross-functional teams, reviewing progress, resolving issues, and ensuring timely project completion.Key contributions:• Collaborated with Support team to revamp website, yielding 27% increase in visits, 12% rise in online case submissions, 43% reduction in resolution time, saving $1.2M/year, and earning an industry award.• Formulated user-friendly mobile app that enabled approvers to receive instant notifications for pending quotes, significantly reducing approval time for complex sales quotes.

Greater Denver Area

I spearheaded designing, conducting, analyzing, and reporting user-centered design research and usability testing for company applications. Also, I administered comprehensive field studies to observe workflows, identify improvement opportunities, formulate recommendations, and present findings to stakeholders, product managers, and development teams.Key contributions:• Contributed to software validation initiatives by collaborating with business and technology partners to develop essential system validation documents and facilitate user acceptance testing.• Accomplished successful product deliveries by collaborating with stakeholders, product managers, and developers to define business and user requirements, anticipate implementation challenges, and propose innovative solutions, resulting in improved customer satisfaction.• Guided and mentored UX team members, product designers, and developers within product development team.• Demonstrated exceptional leadership and expertise as lead UX Researcher, progressing to role of UX Research Manager, driving team growth and successful research initiatives.

Westminster, Co

I led and executed user research activities to drive user-centered design and enhance product usability. In addition to this, I collaborated with internal and customer business and technology stakeholders to gather, clarify, and prioritize business requirements effectively. Also, I performed insightful field studies with end users, generating valuable recommendations for Product Managers to enhance the user experience. Further, I provided coaching and mentorship to product managers, designers, and development team.Key contributions:• Utilized design tools to develop interactive prototypes, high-fidelity and low-fidelity storyboards, wireframes, and sketches, ensuring clear design direction and user-friendly graphical interfaces and elements through illustrations, image editing, and 3D design.• Ideated and implemented successful strategies, standards, and best practices for User Experience Research and Product Design, resulting in improved user satisfaction and streamlined design processes.• Identified potential implementation issues and devised creative alternative solutions, resulting in decreased development time and accelerated time to market.

Westminster, Co

I designed wireframes, flow diagrams, sitemaps, design patterns, and prototypes to uphold integrity of user experience. Also, I employed best practices in responsive and grid-based designs, resulting in an award-winning solution. In addition to this, I collaborated with stakeholders and cross-functional team members across multiple development teams to develop project schedules, define business requirements, and deliver CSS/HTML components.Key contributions:• Received prestigious 2014 Larry L. Sautter Award in recognition of innovation and excellence in Information Technology.• Streamlined UCLA student class registration process by consolidating three systems into one, resulting in 60% reduction in registration time, enhanced processing efficiencies, and significantly higher user satisfaction levels.• Pioneered and implemented modernized class enrollment process, replacing outdated technology with highly efficient and user-friendly experience.

Denver, Co

Create wireframes, user flow diagrams, sitemaps, design patterns and prototypes for ecommerce and business websites. Partner with stakeholders and cross-functional team members to create project schedules, business requirements and CSS/HTML deliverables.Synthesize and communicate the implications of user research findings and business requirements to the user experience design process. Conceptualize the structure and functionality of the user experience with user needs and business goals in mind.

Los Angeles, Ca

Create wireframes, flow diagrams, sitemaps, design patterns and prototypes for various projects. Apply best practices for mobile-first, responsive design as well as conventional grid-based designs.Partner with stakeholders and cross-functional team members to create project schedules, business requirements and CSS/HTML deliverables.Synthesize and communicate the implications of user research findings and business requirements to the user experience design process. Conceptualize the structure and functionality of the user experience with user needs and business goals in mind.

Denver, Co

Interactive ProducerI oversaw and nurtured various marketing and ad agency-client relationships, ensuring seamless communication of expectations to internal teams and meeting client requirements. Also, I coordinated with external vendors, technology partners, and internal stakeholders to deliver exceptional results. I supervised project schedule development and maintenance, implemented efficient resource planning and tracking systems, and managed scope definition.Key contributions:• Applied project management principles to ensure seamless execution of all project phases and deliverables.

Broomfield, Co

I spearheaded strategic partnerships with clients to develop user-friendly e-commerce and business websites aligned with marketing goals and brand strategy, ultimately enhancing overall user experience. Also, I leveraged comprehensive user research to develop website architecture, personas, and detailed website requirements. Additionally, I produced wireframes, prototypes, design concepts, final designs, and iterative design enhancements.Key contributions:• Transformed website designs into functional websites through implementation of XHTML, HTML, CSS, and jQuery, while also developing tableless interactive web page layouts, graphic assets, and Flash components.

Westminster, Co

Partnered with business owner by attending sales calls and helping to convert prospects to clients. Partnered with clients to understand client’s marketing and business goals. Developed project plans and cost projections for website implementation. Developed website architecture, personas and website requirements from client interviews and website user interviews. Created project time lines, wireframes, prototypes, design concepts, final designs and iterations for ecommerce and business websites based on requirements document. Ensured website designs supported overall marketing goals and brand strategy.Converted website designs into working websites by coding XHTML, HTML, CSS, JavaScript and/or jQuery, creating tableless interactive web page layouts. Generated graphic assets and Flash based on approved designs. Website designs were also converted, coded and then integrated into content management systems (CMS) such as Squarespace, Adobe Business Catalyst. Created product databases for ecommerce websites.

Denver, Co

In this role, I led and supervised globally distributed team of seven professionals, including interactive website designers, developers, content writers, and online marketing manager. I managed content for new product launches, updates, website analytics, search engine optimization, job postings, and monthly newsletters. Also, I directed multiple significant web projects and collaborated with Marketing team to create gates and deliverables for targeted email campaigns using Eloqua.Key contributions:• Steered large-scale website spanning 5400 pages, featuring diverse range of technologies and localized in eight languages for enhanced global accessibility.• Recognized for excellence and promoted to Web Team Manager, successfully implementing standardized management processes, and improving internal and external communications for enhanced project efficiency and client satisfaction.

Delivered enhanced customer support, identified obsolete content, measured Web Promotion ROI, and improved profitability by tracking user activity in ongoing effort to improve user experience, identify key areas of interest, and create Marcom deliverables to target key areas of interest.Contributed to marketing effectiveness by developing ColdFusion application for Marketing Communications Intranet Website that enabled users to search, submit, and browse upcoming events, news, press releases, newsletters, and work requests.Designed and produced eLearning modules for distribution via Internet and CDROM. Filmed and edited nonlinear video for product introduction, training, special events, and engineering meetings for distribution via CDROM and / or download via Intranet / Internet. Created music loops for use in animation and video projects. Designed presentation templates and illustrations, and provided graphic support for product launches, tradeshows, and Marcom objectives.Designed, produced, and maintained over 400 Internet web pages for corporate website and multiple divisions. Developed and maintained Intranet Web sites that supported sales and field engineers by providing instant access to brochures and other promotional materials. Active member of corporate Web committee that met weekly to determine goals, and improve look, feel, and functionality of website.Created 3D and 2D illustrations for brochures, trade magazines, data sheets, technical manuals, recruiting ads, and promotional items. Scanned / edited transparencies, slides, and prints and performed color correction, touch-up, and cropping images for use in promotional materials. Designed CDROM packaging and inserts, brochures, direct mail, ads, and logos, including text and graphic layout, and prepress work.

Associates, Computer Science

Media Arts & Animation

Biology