Melchor Santos Email & Phone Number

Dubai, United Arab Emirates

Office M05 Al Khazan Bldg. Nadd Al Hamar Rd. Dubai

Responsible for Management of all Marketing, Customer Relationship and Business Development activities for TRACE International- Manages and collaborates with existing clients to enhance their Anti-bribery Compliance programs- Prepares presentations and product demos for potential clients in the region- Educates existing and potential clients of the developments in TRACE International Inc's products and services- Attends summits and conferences that promote business transparency… Show more Responsible for Management of all Marketing, Customer Relationship and Business Development activities for TRACE International- Manages and collaborates with existing clients to enhance their Anti-bribery Compliance programs- Prepares presentations and product demos for potential clients in the region- Educates existing and potential clients of the developments in TRACE International Inc's products and services- Attends summits and conferences that promote business transparency through anti-bribery compliance solutions- Formulates Marketing campaigns to improve the visibility and reach of TRACE International Inc in the MENA region Show less

United Arab Emirates

- Responsible for all Sales and Business Development activities, concurrent head of Consultancy Department- Manages daily sales efforts across all consultancy services of the company including Digital Marketing, Creative Content, and General Marketing and Business Development services- Spearheads customer relations by providing timely delivery of services contracted as well as identifying KPI for services rendered- Formulates effective and efficient Marketing Strategies for clients… Show more - Responsible for all Sales and Business Development activities, concurrent head of Consultancy Department- Manages daily sales efforts across all consultancy services of the company including Digital Marketing, Creative Content, and General Marketing and Business Development services- Spearheads customer relations by providing timely delivery of services contracted as well as identifying KPI for services rendered- Formulates effective and efficient Marketing Strategies for clients who aim to enhance their brand's identity, recognition and image- Formulates creative and relevant Business Development Strategies for clients who require increasing their financial productivity and operational viability- Formulates comprehensive Feasibility Studies for clients who plan to introduce new concepts, open new branches and create new brands for their respective target marekts- Provides proper measurement of ROI for all services rendered including but not limited to Marketing Strategy Formulation, Business Development Strategy Formulation, and Training Show less

- Increased the overall business of the group of companies by successfully identifying key markets to penetrate, formulating effective marketing campaigns to be profitable in the said markets and enhancing the profitability of the existing business units of the group- Formulated B2B sales and marketing strategies for the different brands of the group resulting in increasing overall financial performance by 40%- Developed revolutionary sales tracking system for the group's corporate… Show more - Increased the overall business of the group of companies by successfully identifying key markets to penetrate, formulating effective marketing campaigns to be profitable in the said markets and enhancing the profitability of the existing business units of the group- Formulated B2B sales and marketing strategies for the different brands of the group resulting in increasing overall financial performance by 40%- Developed revolutionary sales tracking system for the group's corporate clients which allowed the precise measurement of ROI from purchased products and services from the group.- Assisted in executing cutting edge social media campaign to boost the company’s online presence and establish brand awareness from the growing number of net users in the region- Created several PR articles, internal news magazine, printed product catalogue as well as multi-media advertising to further strengthen brand image through effective merchandising Show less

- formulated marketing strategy for each product and service line of the company- designed, planned and executed advertising activities for each product and service line within specified budget; which led to increased brand awareness of 25%- increased sales and overall business from existing clients to over 120% - increased sales from newly acquired clients to over 200%- designed and rolled out 2 new service lines that increased total revenue of the company to over 200%

Master Of Business Administration (Mba), Masters In Business Management

Bachelor Of Business Administration (Bba), Bachelor Of Science

Activities and Societies: Ateneo Management Association Management Economics Association\ ASSOC ACMG